Packaging and

Labeling

PACKAGING

Functions of Packaging:►protecting products►Promoting products►Facilitating storage, use and convenience►Facilitating recycling and reducing environmental damage

Decisions areas in packaging:►Package Materials►Package Aesthetics►Package size and convenience

PACKAGE MATERIALSChanging trends – from wood to paper and plastics.

•Metal containers for processed foods, fruit, oil•Aluminium - based package for tea, coffee, spices

Plastics•Films of low-density and high density polyethylene•Advantages: waterproof, moisture proof, greater resistance to sun exposure, light weight, attractiveness and transparency, Allow printing on them.•Tata Tea, Nescafe, Dalda, Amul milk chocolates

Tetra Packs•Tetra packs have an edge over cans since their contents have shelf life of three months without the addition of preservatives.•Example: Parle’s Frooti, Godrej’s Jumpin, Onjus, Tropicana, Appy

PACKAGE AESTHETICS

►Packaging Materials, Package design, Package size, package shape will enhance the appeal of the products and all these are called package aesthetics.►Aesthetics makes product differentiation and brand identification.►Innovative packaging greatly help in generating trails.

►Example : Hindustan Unilever’s Le Sancy Soap with its unique bean shape, was packaged in transparent polythene to exhibit the shape. Transparency allows customer see the unique shape, colour and appearance of the product.►Packaging also facilitates merchandising.

PACKAGE SIZE AND CONVENIENCE

►Pond’s cold cream and Brylcreem in tubes: Dressing table product to carry-along product.►Application Convenience of Harpic: with nozzle to use easily.►Beer can: with pull ring.►Functional Packaging: fractional package 200gram, 50 gram►Economy Pack►Sachets: soups, beverages, candy, cough syrup, digestive salts, hair oil, shampoo.

Reusable containers:►Nescafe: Glass Jar►Dalda: Plastic Containers►Bournvita: Drinking mugs and pet jars

Refill Packs:►Health Drinks, Cooking Oils

LABELLING

►BRAND LABEL - Naming of the brand in the right size, colour, font type as the brand is registered.

►DESCRIPTIVE LABEL – Description regarding contents, composition, usage, precautions, recommendations etc.Appear on the pack or inside the package.

►GRADE LABEL – Label that indicates the Quality or type of product. Example: ISI standards, AGMARK