Packaged FactsEssential Insights on Consumer MarketsWinter Collection — 2009

www.packagedfacts.com800.298.5294240.747.3095 (Intl.)

What to expect in every report:• In-depth research from primary and secondary sources• Expert overviews and analysis of historical data plus market projections• Analysis of current and emerging market trends• Profiles of key market players • Knowledgeable and personalized client support from experienced team members

About Packaged Facts:Packaged Facts is the trusted provider for market research intelligence on consumer markets. For more than 40 years Packaged Facts has provided business professionals with in-depth research, expert analysis and personalized client support.

In-depth research…expert analysis.Packaged Facts reports are written by analysts with years of experience as professionals working in their respective industries. This experience, combined with a time-intensive research methodology, results in authoritative analysis that aids the decision-making process of our clients.

The right information...at the right time.From identifying the effects of emerging markets across major industries to covering the trends in niche markets, Packaged Facts’ top-level overviews and raw data interpretation make our reports more relevant and usable to you.

Consumer Goods .................................................................1Food & Beverage ..................................................................2Culinary Trend Mapping .......................................................3Pet Products & Services ......................................................4Financial Services ................................................................5Hot Market Insights: Packaged Facts On The Pulse ........6Demographics and Lifestyles .............................................7Personal Care .......................................................................8

Consumer Goods .................................................................1

Pet Products & Services ......................................................4Financial Services ................................................................5

Food & Beverage ..................................................................2Food & Beverage ..................................................................2Culinary Trend Mapping .......................................................3Culinary Trend Mapping .......................................................3Pet Products & Services ......................................................4Culinary Trend Mapping .......................................................3

Hot Market Insights: Packaged Facts On The Pulse ........6Financial Services ................................................................5Pet Products & Services ......................................................4Financial Services ................................................................5Hot Market Insights: Packaged Facts On The Pulse ........6

Personal Care .......................................................................8

Hot Market Insights: Packaged Facts On The Pulse ........6Demographics and Lifestyles .............................................7Hot Market Insights: Packaged Facts On The Pulse ........6Demographics and Lifestyles .............................................7Demographics and Lifestyles .............................................7Personal Care .......................................................................8

Each report tracks consumer trends, surveys market players and provides a broad overview of each market.

Our analysis includes:• Market size & segmentation• Sales drivers & growth forecasts• Competitor insights• Marketing & new product trends• Consumer profi les & buyer behavior• Retail & distribution trends• Growth opportunities

Consumer Goods & Retailing

UPDATED Ethical Food and Beverage, Personal Care and Household Products in the U.S.; Conscientious Consumerism and Corporate Responsibility in the New Economy, 2nd Edition examines key issues and trends affecting the marketplace across two classifi cations—Foods & Beverages, and Non-Food Products—with the latter defi ned as encompassing personal care products and household products. Coverage includes historical and projected retail sales estimates from 2005 through 2014, case studies of key marketers and retailers, and trends in new product development and competitive positioning. Also covered are government regulations and certifying organizations, mergers and acquisitions, retail trends, eco-conscious demographic profi les, and international trends. Publication ID: LA1939948October 2009 • $3,500

NEW Global Footwear Market: Athletic and non-Athletic Shoes examines the market, trends, major brands, and consumer preferences - from casual comfort to sexy stiletto - in the footwear industry. The report presents concise, thought-provoking analysis of various aspects of the footwear market and provides a forecast for the market through 2013. Publication ID: LA2091872 August 2009 • $3,300

NEW Consumers and Sustainability: Household Cleaners explores the mindset of consumers as they consider purchasing sustainable household cleaning products. Number three in the four part series, this report series draws on an online survey of 1,856 U.S. adult consumers conducted in September 2008 by The Hartman Group, as well as qualitative research on sustainability in three markets (Seattle, Dallas, and Columbus). The report also provides a market update based on a Packaged Facts February 2009 online consumer poll. Publication ID: LA2108846September 2009 • $1,1950

Lawn and Garden Products in the U.S., 8th Edition presents a comprehensive and multifaceted analysis of the current L&G market. Along with detailing the many opportunities latent in the economic crisis, this study offers an in-depth examination of competitive issues and trends, including the impact of marketer attrition, management survival strategies, the slowing of globalization, potential dealer and independent retailer resurgence, growing infl uence of the green movement, regulatory/political developments, and responses to drought. Publication ID: LA1837848 July 2009 • $3,300

The U.S. Eyewear Market: Prescription and Nonprescription Lenses, Sunglasses, Contact Lenses, and Frames, 2nd Edition examines current market, trends, major brands, and consumer preferences towards eyewear. The report presents concise, thought provoking analyses of various aspects of the eyewear industry and provides a forecast for the market through 2013. Publication ID: LA2091871June 2009 • $3,300

Trends in Organic Lawn and Garden Products, 2nd Edition examines trends in products, highlighting popular and leading-edge developments, and in marketing—focusing in on branding and competitive activity. This study also looks at retail, consumer, professional, regulatory, and regional trends, along with providing a history and explanation of organic growing principles. Finally, estimates of current and projected organic L&G sector size and growth are presented, complete with an evaluation of future growth drivers.Publication ID: LA1837847 January 2009 • $2,950

Consumers and Sustainability. A four part seriesPackaged Facts and The Hartman Group have joined forces to publish a series of reports tracking current consumer attitudes and shopping behaviors in relation to “sustainable” consumer packaged goods. The four reports in the just-completed Consumers and Sustainability bundle include:

Food and Beverage• Personal Care• Household Cleaners• OTC Medications and Supplements•

As consumers become more educated about the environmental, social, and economic implications of their purchases, their health and wellness motivations dovetail with larger societal concerns, such that shopping choices become important to all four zones of sustainability:

The Personal Benefi t Zone • The Environmental Zone • The Social Zone • The Economic Zone •

To coincide with these sustainability zones, triggers based on personal experience or the availability of product/company information will infl uence a consumers’ decision to purchase a sustainable product.

Find additional information at packagedfacts.com

Publication ID: LA2108853 September 2009 • $3,500

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Food & Beverage

Be sure to check out our Culinary Mapping Trend Reports on page 3

NEW Boosting Immunity Through Digestion: The Relation Among Probiotics, Prebiotics and Digestive Enzymes divulges key trends affecting marketplace growth and consumer demographics, and innovations that are changing and challenging the market. It also profi les major marketers and suppliers of digestive health products containing probiotics and/or prebiotics. The report also explores opportunities for the addition of digestive enzymes to foods and beverages. Historical retail and forecast data are provided for the global and selected international markets. Publication ID: LA2286571October 2009 • $3,850

UPDATED Ethical Food and Beverage, Personal Care and Household Products in the U.S.; Conscientious Consumerism and Corporate Responsibility in the New Economy, 2nd Edition examines key issues and trends affecting the marketplace across two classifi cations—Foods & Beverages, and Non-Food Products—with the latter defi ned as encompassing personal care products and household products. Coverage includes historical and projected retail sales estimates from 2005 through 2014, case studies of key marketers and retailers, and trends in new product development and competitive positioning. Also covered are government regulations and certifying organizations, mergers and acquisitions, retail trends, eco-conscious demographic profi les, and international trends. Publication ID: LA1939948October 2009 • $3,500

NEW Consumers and Sustainability: Food and Beverage explores the mindset of consumers as they consider purchasing sustainable foods and beverages. Number one in the four part series, this report series draws on an online survey of 1,856 U.S. adult consumers conducted in September 2008 by The Hartman Group, as well as qualitative research on sustainability in three markets (Seattle, Dallas, and Columbus). The report also provides a market update based on a Packaged Facts February 2009 online consumer poll. Publication ID: LA 2108839September 2009 • $1,1950

UPDATED Tea and Ready-to-Drink (RTD) Tea in the U.S.: Retail, Foodservice and Consumer Trends examines the U.S. market for tea across the retail and foodservice spectrum, including ready-to-drink (RTD) tea, leaf (bagged and loose) tea, and instant tea. Following an introductory chapter documenting tea types, packaging trends, “the ethics of tea,” and global market trends, the report segments and quantifi es the market by channel and product type, providing historical sales fi gures and projections through 2014. The report examines market drivers and trends and thoroughly maps out the competitive situation to the marketer and brand share level and profi les major brands. Publication ID: LA1939949 December 2009 • $3,300

UPDATED Sweet and Salty/Savory Snacks in the U.S.: Lifestyle Marketing and New Product Development in the New Economy, 3rd Edition analyzes the following snack food segments:Salty/Savory and Sweet. New to the 3rd edition, the report investigates the overlapping relationships between snack culture and snack consumption based on lifestyle to develop the following four industry classifi cations:Value and Traditional, Functional and Fortifi ed, Natural and Organic, and Premium and Gourmet. The report also examines the raw numbers associated with product launches, sales and market positions, lifestyle patterns, and the fi nancial, social and political concerns that contribute to the rise and fall of snacking trends. Publication ID: LA1939946 September 2009 • $3,300

Kosher- and Halal-Certifi ed Foods in the U.S. delivers an in-depth analysis of the market for kosher and halal foods in the United States, with an emphasis on opportunities in the mainstream market. Packaged Facts employs innovative methodologies to unravel the complexities of the market. By synthesizing information from government agencies, syndicated research services, and interviews with industry executives and consumers, Packaged Facts is able to provide sales data for the diverse segments of the market for certifi ed kosher foods.Publication ID: LA1282406 May 2009 • $2,950

Functional Food and Beverages in the U.S., 4th Edition provides insights into key international markets, identifi es global trends in new product introductions by geographic region and company and exploring developing markets poised for growth. For the U.S. market, it presents retail sales breakouts of food and beverage categories with a strong functional tilt, from yogurt to food/snack bars to juice blends; examines market drivers and trends; and maps out the overall competitive situation. Publication ID: LA1939944 May 2009 • $3,300

Affl uent Consumers in the New Economy: Food and Foodservice examines how responses to economic turmoil are affecting consumer demand for food products and chain restaurant services. Notably, for example, affl uent consumers who have taken a fi nancial hit are more likely to shop for organic and natural foods, and are more sensitized to ethical consumerism issues. In an era of widespread economic turmoil, such psychographic responses to fi nancial setback and fi nancial recovery will shape and transform consumer spending on food. Publication ID: LA2291282 July 2009 • $995

Coming Soon• U.S. Market for Ice Cream - December• Weight Management Trends - February

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The Culinary Trend Mapping® Report is an indispensable tool to stay abreast of what’s hot - and what will be - in the food world. Published six times a year, each 75+ page journal is packed with trends, data, strategies and insights on the food industry that simply aren’t available anywhere else.

Using the Center for Culinary Development’s signature Trend Mapping technique, a validated method identifying which culinary trends are gaining traction and which are simply fl ashes in the pan, each report concentrates on a theme that is shaping the food industry, and then looks at the established and emerging cooking styles, meal items and ingredients, along the Trend Map that are driving this theme.

Subscriptions span seven key themes with current and upcoming individual issues listed below.

Culinary Trend Mapping Report

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The Culinary Trend Mapping® Report is an indispensable tool to stay abreast of what’s hot - and what will be - in the food world. Published six times a year, each 75+ page journal is packed with trends, data, strategies and insights on the food industry that simply aren’t available anywhere else.

Exclusive Culinary Trend Research

One Year Subscription (Six Issues) of the Culinary Trend Mapping® Report priced at $17,500 Global Site License or $12,500 Single Site License

Call for purchase options - 800.298.5294

Mealtime TrendsSnack Foods• Breakfast Trends• Sandwiches• Global Barbecue and Grilling•

Global & Regional CuisinesClose-up on Asian• Latino Foods: The Next Wave• Emerging Global Cuisines•

Targeting GenerationsHow Gen Y Eats• Kids’ Food • Generational Comfort Food• Millennial Cooking Trends•

Cross-Category FocusArtisan and Heritage Foods• Specialty Food Trends• Looking at Food Textures• Spices and Seasonings• Indulgence Foods•

Category FocusHand-Held Foods• Beverage Trends• Confections and Desserts• Meat Trends • Baked Goods•

Health & WellnessFocus on Health and • WellnessEmerging Global Health and • Wellness Trends Healthful Food at Home•

Foodservice TrendsLooking at Bakeries and Bake• d GoodsSpecialty Cafes• Prepared Meal • Solutions Street Foods• Changing Foodservice • Landscape

Pet Products & Services

NEW Senior, Weight Management and Special Needs Pet Products in the U.S. examines the senior, weight management and special needs (SWM) products available for pets. This revolutionary report examines every area of the market, segmenting it into four categories: (1) pet food, including nutraceutical treats; (2) prescription pet medications; (3) devices and other non-food assistance products, including mobility devices (harnesses, wheelchairs, footwear, etc.), hygienic products, bedding, toys, and watering and feeding devices; and (4) pet supplements. For each of these categories, the report examines key competitive trends, leading marketers, and the product trends shaping the market now and into the future. Exclusive data from Packaged Facts’ 2009 pet owner poll is featured throughout.Publication ID: LA1655770 October 2009 • $3,300

The U.S. Market for Pet Medications: Prescription and Over-the-Counter Remedies as Consumer Products examines the market for medications for cats and dogs with a particular focus on the veterinary (pharmaceutical) and retail (OTC) sectors and products marketed directly to consumers. Online retail outlets are also evaluated and retail sales are quantifi ed and projected forward through 2012.Publication ID: LA1655768 October 2008 • $3,300

NEW The U.S. Equine Market: Feed, Health Care and Services for Horses looks at the equine market through two unique angles, the horses and the people. The report examines the top health products companies, as well as second-tier companies. It also takes a look at two signifi cant product categories—de-worming and ulcer prevention & treatment. Equine feeding is examined, starting with Purina and Nutrena, then regional mills – inclusive of hay and hay replacement products. Packaged Facts also concentrates on the largely unregulated equine services market segment, which explores everything from necessary (vaccines and hoof care) to frivolous (acupuncture, massage, chiropractic) services, as well as the rapidly expanding market for equine dentistry. Publication ID: LA1600728 August 2009 • $3,300

U.S. Pet Market Outlook 2009-2010: Surviving and Thriving in Challenging Economic Times provides key information on four core pet market categories—veterinary services, pet food, non-food pet supplies, and other pet services (grooming, boarding, training, etc.)—projecting sales and analyzing key growth drivers and competitive opportunities for each. The report is divided into fi ve chapters, beginning with an overview and

followed by emerging trends analysis on humanization, health & wellness, competition, and demographics.Publication ID: LA2154192 March 2009 •

$2,950

UPDATED Pet Care Services in the U.S., 3rd Edition: Riding the Multiservice, Premium/Luxury and Corporate Waves provides an in-depth analysis of market size, growth, composition, drivers and competitive dynamics. The report features expanded chapters devoted to veterinary, boarding/daycare, grooming, training and pet sitting/walking, focusing on such growth areas as mobile grooming, pet waste management and other at-home services as well as other promising areas including pet travel and funerary/bereavement services. Companies profi led include Best Friends Pet Care, Pet Butler, PetSmart, Petco, Banfi eld, VCA Antech, Inc., Pet Paradise, Camp Bow Wow, Pet Paradise, Aussie Pet Mobile, Bark Busters and Fetch! Pet Care.Publication ID: LA1655769 July 2009 • $3,500

Pet Food in the U.S.: Health, Humanization and High Quality Ingredients in an Increasingly Value-Driven Global Market, 8th Edition pinpoints strategic directions for current and prospective marketers, with a forward-looking focus on high-growth product segments and market-driving trends. Covering products for all type of companion animals, the report devotes separate chapters to Dog Food, Cat Food, and Other Pet Food (birds, small animal, fi sh, and reptiles), while also providing a comprehensive Market Overview covering cross-market trends. New features of our 2009 edition include focus sections on the global pet food market (sales overall and by world region, marketer shares, new product trends, U.S. export trends, and more); recall-related product safety initiatives; cross-channel private-label activity and prospects; levels of in-store merchandising and price promotions; pet food purchasers as coupon users.Publication ID: LA1653956 January 2009 • $4,750

Coming Soon• Pet Care and Supplies - January• Natural Pet Products - January

quantifi ed and projected forward through 2012.Publication ID: LA1655768 October 2008 • $3,300

drivers and competitive opportunities for each. The report is divided into fi ve chapters, beginning with an overview and

followed by emerging trends analysis on humanization, health & wellness, competition, and demographics.Publication ID: LA2154192 March 2009 •

$2,950

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Financial Services

UPDATED Co-Branded and Affi nity Credit Cards in the U.S., 3rd Edition examines the market and key players in the co-branded and affi nity credit card business as well as evaluating co-branded product trends, market segment opportunities, the evolution in international markets and the effects of the recession. In addition, this report features the results of Packaged Facts’ 2009 proprietary consumer survey, which explores co-branded and affi nity card usage, front-of-wallet, most desired card features, channels and card information sources. Publication ID: LA1928141 November 2009 • $3,750

UPDATED The North American Market for Third Party Payroll, Payment, and Healthcare Transaction Processing, 3rd Edition focuses on data and transaction processing in three segments - electronic payment processing, payroll processing, and healthcare transaction processing - with separate chapters tracing the services, market trends, consumer trends and competitive strategies driving market growth and competition within each of these industry segments. The report also examines third party processing as it relates to the Internet, as well as the development and expansion of Internet processing applications.Publication ID: LA1939947August 2009 • $3,300

UPDATED Commercial Payment Cards presents data and analysis on the global and U.S. market for commercial payment cards. The report presents the size and growth of the market by examining key metrics for the 2005–2009 period and providing forecasts through 2014. Included are discussions and analysis of the various commercial payment card types, trends and factors affecting their growth, and a focused analysis of commercial card end user demographics and preferences. In addition, major card brands and issuers are profi led to provide a competitive landscape. Publication ID: LA1928139 December 2009 • $3,750

Private-Label Credit Cards in the U.S., 6th Edition examines the complex relationship between banks, which are severely restricting their consumer lending; retailers, which want to get their cards into as many hands as possible; and American consumers, who may have changed their shopping habits forever. Publication ID: LA1607848 January 2009 • $3,300

The Retirement Products Market for Baby Boomers and Generation X in the U.S. is a comprehensive treatment of the market’s growth (including two forecasts), market drivers for these products, including trends in retirement attitudes, the economic outlook, solvency outlooks for Social Security, Medicare and Medicaid, changing lifestyles of the two generations and how to determine appropriate investment goals in retirement planning.Publication ID: LA1715034 October 2008 • $3,300

U.S. Market for Debit Cards, 3rd Edition examines new product trends; offers competitive profi les of industry leaders, such as Visa, Mastercard and Bank of America; provides a behind-the-scenes look into the fi nancial framework facilitating debit card usage; explores opportunities for further market penetration; and looks at consumer trends and behaviors surrounding debit card transactions. Publication ID: LA1607847 July 2008 • $3,300

Self-Service “Buy-and-Pay” Market: Kiosk, Vending and Foodservice Trends in the U.S. examines the historical origins, the coming trends and the occasional missteps of self-service commerce initiatives. It looks at the major players (NCR, VeriFone and Coinstar), discussing the advantages and drawbacks of self-service programs. In addition, the report takes an in-depth look at trends in the payments industry in terms of how they relate to self-service applications.Publication ID: LA1562604June 2008 • $3,850

The Alternative Payment Systems Industry in the U.S. presents the market for alternative payments in relation to both the business-to-consumer (B2C) e-commerce market and the total consumer payments market. Special regard is given to the activity of those top players and the varied upstarts, particularly in mobile payments, that hope to steal share and further alter the old school payments paradigm. Major competitors profi led include PayPal, eBillMe, Revolution, OboPay, Google Checkout, and more. Publication ID: LA1103803 June 2008 • $3,300

The U.S. Market for Rewards Cards, 2nd Edition contains data and analysis on the general-purpose credit card industry in the United States with a focus on rewards-based programs and cards. The report presents market size and growth and several related key metrics within the broader credit card arena, as well as trends and factors affecting the industry. Publication ID: LA1391122October 2008 • $3,300

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Packaged Facts on the Pulse

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You are expected to bring innovating ideas to your business, but you need to understand the market, the competitors and consumer demographics. What opportunities and challenges exist?

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Packaged Facts strives to supply you with accurate and timely market intelligence in each report, and now you can also fi nd booming market trends, key insights and emerging industry spotlights, here and on Facebook, Linked In and Twitter, so you stay at the top of your game.

Pets Market Trends to Watch in 2010 Looking ahead into 2010, there is reason for optimism in the U.S. pet industry. True to the market’s recession-resistant reputation, sales rose 5% in 2009 to reach $53 billion as the industry added two and a half billion dollars in the midst of the biggest economic crisis since the Great Depression. As detailed in Packaged Facts’ U.S. Pet Market Outlook 2009-2010 and other reports in our pet market collection, market trends to watch include:

“Bang for the buck” value appeals balancing price, function and indulgence.•

Tapping pent-up demand as pet owner purse strings loosen.•

Pet health, and the positive impact of pet ownership on human health.•

“Ethical” inroads—organic/natural, sustainable, “green,” fair trade, humane, etc.—often • coupled with cause and celebrity marketing.

Aggressive differentiation between pet specialty and mass-market retailers and brands.•

Tighter relationships between retailers and vendors, and co-branded private label.•

An uptick in mergers & acquisitions, including consolidation among top global • marketers.

-Senior Pet Market Analyst, David Lummis

For further information on U.S. Pet Market Outlook 2009-2010 visit packagedfacts.com and search title number 2154192.

Despite Recession, the Market for “Ethical” Consumer Products Remains Healthy The market for products positioned and marketed on the basis of ethical standards (eco-friendly/green, natural/organic, humane, and fair trade) is thriving despite the recession, reveals a new market study from Packaged Facts.

“With the economy foremost in consumers’ minds, heightened price sensitivity in the midst of the current recession is inevitably having an effect on the market for ethical products,” says Don Montuori, publisher of Packaged Facts. “However, our survey indicates that more shoppers understand the environmental, social, and economic implications of their choices. The result is a sizeable number of consumers who will purchase typically more expensive ethical products even in economically challenging times.”

The U.S. market for ethical products has annually grown in the high single- to low double-digits over the past fi ve years, according to the report. Packaged Facts forecasts the growth rate will persist despite the recession and the market will approach $62 billion in 2014, up from a projected $38 billion in 2009.

For further information on Ethical Food and Beverage, Personal Care and Household Products in the U.S. visit packagedfacts.com and search title number 1939948.

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Hot Market Insights

Financial Services

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Financial Services Demographic & Lifestyle

UPDATED The Affl uent Consumer Market in the U.S. provides a timely, in-depth analysis of how affl uent consumers are responding to the most profound economic crisis since the Great Depression. The report uses multi-year data to track affl uent consumer attitudes and behavior from the years preceding the onset of the Great Recession into 2009. This trend analysis gives marketers an insightful, up-to-date view of what’s changed and what’s stayed the same in the psyche and behavior of affl uent consumers, who generate more than half of the household income of the country and remain responsible for more than one-third of all consumer spending. Publication ID: LA2010386November 2009 • $3,850

UPDATED Ethical Food and Beverage, Personal Care and Household Products in the U.S.; Conscientious Consumerism and Corporate Responsibility in the New Economy, 2nd Edition examines key issues and trends affecting the marketplace across two classifi cations—Foods & Beverages, and Non-Food Products—with the latter defi ned as encompassing personal care products and household products. Coverage includes historical and projected retail sales estimates from 2005 through 2014, case studies of key marketers and retailers, and trends in new product development and competitive positioning. Also covered are government regulations and certifying organizations, mergers and acquisitions, retail trends, eco-conscious demographic profi les, and international trends. Publication ID: LA1939948October 2009 • $3,500

Do-It-Yourself (DIY) Consumers in the U.S.: DIY Markets in a Down Economy takes an in-depth look at the exploding population of do-it-yourselfers (DIYers) in remarkably diverse sectors of the economy, including home improvement, food gardening, fi nancial services, automotive and beauty care. The report highlights what makes DIY consumers tick and shows how they differ from their do-it-for me (DIFM) counterparts. The report reveals how the DIY movement is taking hold throughout the American economy, creating both challenges and opportunities for marketers in a wide range of industries. Publication ID: LA2118693 June 2009 • $3,850

The Hispanic (Latino) Market in the U.S.A.: Generational View, 7th Edition highlights the attitudes and behavior of Hispanic adults across age groups and generations from Gen-Y and Gen-X Latinos through younger and older Boomers. The study analyses the trends and opportunities shaping the Hispanic market and assesses the buying power of Hispanic consumers. Other chapters provide in-depth analysis of immigration and acculturation trends as well as profi les of the seven largest Hispanic national segments. The report also looks

at the attitudes and behavior of Latino consumers in key areas including

fashion and personal care, eating at home and health and

wellness. Publication ID: LA1783079 March 2009 • $3,850

The Adult Video Gamer Market in the U.S.: Tapping into the New Diversity of Video-Game Players challenges numerous stereotypes of videogamers. For example, videogamers are exceptionally active consumers. They work out more, go out more and shop more than adult Americans who don’t play video games. The report analyzes the consumer behavior of video-game players and includes chapters on trends and opportunities in the videogamer market as well as an assessment of the size and growth of the market.Publication ID: LA2042474 January 2009 • $3,850

The Adults of Generation Y in the U.S.: Hitting the Demographic, Lifestyle and Marketing Mark examines common attitudes and motivations among the Gen Y adult cohort, particularly their tendency to trust friends and celebrity endorsements in their purchasing choices, their insistence on infl uencing product offerings and advertising, and an accompanying blurring in their analytical boundaries between “retail” and “real life.” The report gives special attention to green and other social concerns within the cohort and their use of a wide range of social networking media to pursue their goals.Publication ID: LA1282382 December 2008 • $3,850

The Couponing Consumer in a Down Economy analyzes retail and product category coupon use, including the demographic characteristics of consumers more likely than average to redeem coupons. This report also covers consumer use of coupon sources such

as mailers, inserts, magazines, etc. The report ends with an overview

of coupon opportunities for marketers in this diffi cult environment.Publication ID: LA2021979 December 2008 • $2,750

Coming Soon• African Americans in the U.S. - February

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UPDATED Men’s Grooming Products: A Global Analysis looks at the male-specifi c body wash, deodorant, hair gel, shaving cream, razors, moisturizer, etc which has outpace the overall beauty/grooming retail markets in many countries of the world, despite economic recession. Executives who consult this new report will discover the best way for their companies to tap unmined men’s grooming dollars around the globe. The report provides an in-depth analysis and is supported by historical and future sales fi gures. Competitive profi les of Beiersdorf/Nivea, Colomer/American Crew, Johnson & Johnson/Neutrogena, Kao/Biore, P & G/Gillette are examined. Publication ID:LA2293646 November 2009 • $3,850

UPDATED Ethical Food and Beverage, Personal Care and Household Products in the U.S.; Conscientious Consumerism and Corporate Responsibility in the New Economy, 2nd Edition examines key issues and trends affecting the marketplace across two classifi cations—Foods & Beverages, and Non-Food Products—with the latter defi ned as encompassing personal care products and household products. Coverage includes historical and projected retail sales estimates from 2005 through 2014, case studies of key marketers and retailers, and trends in new product development and competitive positioning. Also covered are government regulations and certifying organizations, mergers and acquisitions, retail trends, eco-conscious demographic profi les, and international trends. Publication ID: LA1939948October 2009 • $3,500

The U.S. Market for Oral Care Products, 7th Edition features detailed past and future sales estimates, IRI brand share data, extensive Simmons demographic profi les, and insightful analysis. Also, the gameplans of Procter & Gamble, Colgate-Palmolive, Johnson & Johnson, and others are examined in depth.Publication ID: LA2041110 April 2009 • $3,850

NEW Consumers and Sustainability: Personal Care explores the mindset of consumers as they consider purchasing sustainable personal care products —which includes cleansers, soap, moisturizer, deodorant, shampoo, toothpaste, cosmetics and fragrances. Number two in the four part series, this report series draws on an online survey of 1,856 U.S. adult consumers conducted by The Hartman Group, as well as qualitative research on sustainability in three markets and a Packaged Facts February 2009 online consumer poll. Publication ID: LA 2108842September 2009 • $1,1950

Ethnic Hair, Beauty and Cosmetics Products in the U.S., 6th Edition thoroughly analyzes the rebound of beauty products for African Americans, as well as the still-budding potential of such products for Hispanics and Asians. Sales-and-growth patterns are covered, as well as marketplace and product trends. Competitive strategies of Alberto-Culver, L’Oreal, P & G, and others are discussed.Publication ID: LA1474402 November 2008 • $3,300

NEW Consumers and Sustainability: Over-the-Counter Medications and Supplements explores the mindset of consumers as they consider purchasing sustainable over-the-counter (OTC) medications and supplements. Number four in the four part series, this report series draws on an online survey of 1,856 U.S. adult consumers conducted in September 2008 by The Hartman Group, as well as qualitative research on sustainability in three markets (Seattle, Dallas, and Columbus). The report also provides a market update based on a Packaged Facts February 2009 online consumer poll. Publication ID: LA2108849September 2009 • $1,1950

Sleep Aid Products in the U.S. Market: Non-Prescription OTC, Natural and Alternative Remedies is focused on consumer, product and marketplace trends. It takes an in-depth look at sales of over-the-counter (OTC) sleep aids and a snapshot of the more niche natural sleep aid supplements market as a bellwether for the future of the total marketplace. The report analyses OTC sleep medications—both analgesic and non-analgesic—and herbal supplements intended to aid sleep, as well as accessories such as neck and body pillows, devices such as sound machines and conditioners, sleep masks and earplugs, plus shower and body care products, aromatherapy candles or foods and beverages intended to aid sleep.Publication ID: LA1812880 December 2008 • $3,300

Nutritional Supplements in the U.S., 3rd Edition examines nutritional supplements sold to consumers through the retail spectrum, including vitamins, minerals, herbals, homeopathics and combination products. The report provides retail sales breakouts, past and future, along with a thorough examination of market drivers, the competitive situation, marketer and brand shares, marketing trends, and consumer trends, including health, wellness and dietary patterns and interest in nutraceutical foods and beverages.Publication ID: LA1634930 September 2008 • $3,500

Personal Care

Did You Know…

Food & Beverage —“Foods and beverages dominate retail sales of ethical consumer products, accounting for slightly over 74% of retail dollars through all channels in 2009, up almost one share point since 2005. Non-food products—comprising personal care and household products—represent the other 26%.” — Ethical Food and Beverage, Personal Care and Household Products in the U.S.; Conscientious Consumerism and Corporate Responsibility in the New Economy, 2nd Edition

Pet Products & Services —“Accounting for 29% of senior weight management dog food sales in 2008, senior foods are stronger in the dog arena than they are in the market overall (24%) or in cat food (15%).” — Senior, Weight Management and Special Needs Pet Products in the U.S.

Personal Care —” In 2009, the United States’ retail sales of all grooming products consumed by men are expected to push to $14 billion, or to more than double Japan’s $6 billion. The five fastest-growing markets are Russia, China, Spain, Brazil and the United States.” — Men’s Grooming Products: A Global Analysis

Demographics & Lifestyles —“Affluent household income is nearly four times larger than that of non-affluent households. The average super-affluent consumer enjoys a household income that is around ten times larger than that of the average nonaffluent consumer. The average affluent consumer unit spends nearly three times more than those with an income of $70,000 and less.” — The Affluent Consumer Market in the U.S.

Consumer Goods & Retailing — “Through keeping a finely tuned ear to the whims of consumers, the footwear industry is making strides in personalization and customization by offering an ever-widening variety of shoes that satisfy not only functional needs but ever important emotional ones, from design options to celebrity brands that echo and/or magnify an individual’s personality and beliefs.” — The Global Footwear Market: Athletic and non-Athletic Shoes

Financial Services —“Big third-party processors are focusing aim on technology that will transform a cell phone into an electronic wallet. First Data has taken a step in that direction with its GO-Tag, a sticker with a chip that works at terminals that take contactless cards. Customers are encouraged to affix the sticker to their cell phones, and the company’s goal is to start getting consumers used to cell phone commerce in this way.” — The North American Market for Third Party Payroll, Payment, and Healthcare Transaction Processing, 3rd Edition