Package Says Junk Food "Baked In Green Bakery." Who Cares TastyKake! - BESegal Marketing Mistakes
1
Click here to load reader
-
Upload
bruce-segal -
Category
Business
-
view
889 -
download
0
description
Come on TastyKake, you can do better with your packaging & eco-marketing. Consumers don’t buy salt and sugar laden, fat-filled junk-food cupcakes because they were “Baked In A Green Building!”
Transcript of Package Says Junk Food "Baked In Green Bakery." Who Cares TastyKake! - BESegal Marketing Mistakes
Come on TastyKake, you can do better with your packaging & eco-marketing. I don’t know about you, but personally, I don’t buy my salt and sugar laden, fat-filled junk-food cupcakes because they were “Baked In A Green Building!”
To make sure your marketing speaks to your buyers and generates sales… Analysis. Insight. Action! Call E*S*Q Unlimited Marketing Strategy & Analytics, Bruce E. Segal, 610-667-8188, [email protected] Photo © Bruce E Segal, 2010
