Pacificorp Proposal
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Transcript of Pacificorp Proposal
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Table of Contents
Overview .............................................................................................................. 1 Objectives ................................................................................................................................ 1
Solution ................................................................................................................ 2 Milestones ............................................................................................................................... 4
Detailed Project Milestones .................................................................................................. 5
Instructional Design Process ............................................................................. 5 Analyze .................................................................................................................................... 5
Design ..................................................................................................................................... 6
Develop ................................................................................................................................... 7
Implement ................................................................................................................................ 8
Evaluate ................................................................................................................................... 9
Project Management ........................................................................................... 9 Assumptions ............................................................................................................................ 9
Budget ................................................................................................................................... 10
Executive Summary ............................................................................................................ 10
Line Item Budget ................................................................................................................ 11
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OVERVIEW
New state requirements create a need for Western Community College to train
instructors to implement a new learning management system, Canvas. There are 199
instructors, some who teach only face-to-face courses, and some who teach online or blended
courses. There is a broad range of technical experience among the instructors, but WCC must
reach a compliance level of 100% Canvas usage by the fall semester. Some instructors will be
on summer vacation during the training period, so it will be important to keep the training
concise and convenient.
Omni Training Solutions will use our combined years of expertise to tailor a solution for
Western Community College that addresses all their needs. The Canvas training will increase
WCC's faculty cohesion while achieving compliance with state standards.
OBJECTIVES
The goals for this training program are to help instructors use Canvas comfortably and
effectively, and to increase the quality and efficiency of their courses. Specifically, at
successful completion of the training program, all instructors will:
• Demonstrate self-efficacy with online teaching;
• Demonstrate ability to log in to Canvas, adjust their settings, and find their courses;
• Demonstrate comfortable use of Canvas' course-structuring tools, as appropriate for
their respective situations.
Instructors who teach exclusively face-to-face will:
• Demonstrate mastery of Canvas' tools that support face-to-face courses;
• Apply principles of quality course design to the online components of their courses.
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Instructors who teach online will:
• Apply principles of quality online course design to their courses;
• Express understanding of effective online course facilitation strategies by responding to
hypothetical situations on the discussion forum.
SOLUTION
Omni's proposal is for an eight-hour, online training program based in solidly-
researched principles of effective instructional design. Our training will be authentic,
convenient, and effective.
There will be two tracks for the training: one for face-to-face instructors, the other for
both online and blended instructors (see figure 1). The material covered will be different for
each track, since each situation has different needs. These courses can be re-used in the
future.
Each lesson will consist of reading materials or short demonstration videos focused on
a single principle. After each principle taught, instructors will apply their knowledge to their own
courses via guided practice exercises.
After mastering some basic processes in Canvas, each instructor will be randomly
paired with another instructor on the same track. The pairs are required to provide feedback to
each other module by module. There will be forums available for instructors to socialize, to
answer each others' questions, and to complete some assignments.
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A subject-matter expert will facilitate the course by answering questions and guiding the
learners. This facilitator will also be the presenter in the instructional videos.
To inspire the instructors to participate in the mandatory training program, and to build
expectations, Omni will send out weekly emails, starting a month before the training period.
These emails will encourage instructors and build confidence in the usefulness and
convenience of the upcoming training.
MILESTONES
To deliver this solution, Omni will follow the ADDIE approach: Analyze, Design,
Develop, Implement, and Evaluate (see figure 2).
FIGURE 2 MAJOR MILESTONES IN ADDIE
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DETAILED PROJECT MILESTONES Date Projected Milestones February 2, 2015 Project starts March 6, 2015 Needs Analysis report finished March 27, 2015 Content Analysis report finished April 24, 2015 Prototypes finished April 27, 2015 Pilot Test May 1, 2015 Begin weekly preparatory emails to instructors May 29, 2015 All course deliverables installed on Canvas June 1, 2015 Training begins July 31, 2015 Training ends
August 14, 2015 Certificates of completion administered, Initial Evaluation report submitted
January 15, 2016 Final Evaluation report submitted
INSTRUCTIONAL DESIGN PROCESS
ANALYZE
Omni will begin by executing a needs assessment for two audiences (face-to-face
instructors and online/blended instructors). This will consist of:
• Activity logs from the LMS WCC currently uses;
• Surveys measuring prior knowledge in the areas of technological skills, online course
design, and online facilitation principles;
• Interviews and focus groups.
All of these elements provide different perspectives to help Omni obtain the whole
picture of the instructors' skills before the training, and will collectively serve as a pretest.
During the evaluation phase, we will complete similar activities again, as a posttest.
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Next is a content analysis. Omni will review existing Canvas instructional tools and
manuals, and compare them to the skills of our audience. We will also compare e-learning
design and course facilitation best practices, such as the Quality Matters Rubric and other
research, with the needs analysis results. The gap between what they need to know and what
they already know will be where we will focus the training.
However, that gap may be larger than what we are able to cover in eight hours. Omni
will determine the most important concepts, and provide handouts with further information to
refer to "just in time" as needed later. Because the training will be focused on authentic
problems, instructors will be able to research and collaborate to discover for themselves what
is immediately useful to them in their specific situations.
DESIGN
Our course design will build in motivational components, according to Keller's ARCS
model, in which motivation is described as a system (Keller, 2010). Each lesson will be
constructed on the principles of motivational design, to achieve a satisfaction feedback loop
(see figure 3).
In addition to motivational design, our solution is also based on the "Authentic Learning"
approach (Herrington, Reeves, & Oliver, 2014) (See Figure 4). Instructors will be guided to
create a course they will actually use the following semester. The training will be built on the
same principles they will be expected to adhere to in their own courses. Authentic Learning
ensures that learners are engaged with the material and can transfer knowledge from the
classroom to the real world. It also has the benefit of being motivational for learners
(Herrington, Oliver, & Reeves, 2003).
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FIGURE 3 MOTIVATIONAL SYSTEM DESIGN
DEVELOP
The Omni team will create short instructional videos (Guo, 2013), Captivate interfaces,
self-check quizzes, guided practice exercises, and feedback sheets, all of which will be
uploaded to Canvas. After developing prototype materials, we will perform a pilot test to
ensure that the project is in alignment with the objectives. The feedback received from the pilot
participants will be extrapolated to the development of the rest of the training materials.
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IMPLEMENT
Before the training starts, Omni will ensure that all instructors are aware of the
upcoming training, through fliers in every department office, mailed postcards, and emails. To
verify their awareness of the
training, we will email a hyperlink
that automatically registers each
instructor who clicks it. Every
instructor who is still unregistered
two weeks before the training will
receive a reminder phone call.
The training will occur during
June and July. Instructors may go
at their pace by doing one or more
modules per week, so long as, after
the second module, they remain in communication with their partners, as peer feedback is a
vital aspect of the program.
The facilitator, also a college instructor, is the trusted expert who interacts with
instructors during the training. Additionally, the Omni Instructional Designers will assist the
facilitator in the background.
After completing the training, instructors will receive a certificate of completion, proving
their compliance with the program and mastery of the material.
FIGURE 4 AUTHENTIC LEARNING APPROACH
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EVALUATE
Evaluation of the program will be both formative and summative. While in the Design
and Development processes, Omni will be formatively evaluating the materials constantly
against motivational design and authentic learning principles. Additionally, the pilot test will be
important to formatively evaluate usability, understandability, effectiveness, and technical
operability.
For the summative evaluation, we will produce two reports. The first report will measure
initial satisfaction and learning immediately after the training period. Participants will fill out
surveys about how engaging and useful the training was. Also, results will be collected from
the final peer-review reports to evaluate how well the instructors applied the training
information. The second report will measure longer-term retention and transfer of the
information. It will compare the pretest results with the posttest, which will occur after the fall
semester. To conduct the posttest, we will analyze the Canvas logs data in December, to see
which features were used. Then this data analysis will be used to write follow-up surveys to
instructors. Lastly, we will conduct interviews and focus groups, to gauge instructors’
engagement with and application of the training content.
PROJECT MANAGEMENT
ASSUMPTIONS
Omni expects WCC to provide:
• Computers and adequate internet access for all instructors
• IT staff to:
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o Provide access to LMS activity logs before and after the course
o Assign Omni team members as administrators in Canvas
o Install course sections in Canvas for instructors by June
o Assign the instructor pairs as "students" in each others' courses
• Management to communicate with the participants about accessing the course
• At least six people available for one business day, to participate in the pilot test of the
program
• A room on campus for the pilot test
BUDGET
The Omni team consists of two instructional designers (one of whom will function as the
project manager), a multimedia engineer, and an IT specialist. We will also pay the pilot-run
participants and contract with a subject matter expert to facilitate the course.
EXECUTIVE SUMMARY Labor: $ 24,430.00 Implementation Costs: $ 1,234.51 Business Overhead $ 1,079.35 Padding/Overages $ 1337.19 Profit Markup $ 1337.19 Total Cost to Client $ 29,418.25
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LINE ITEM BUDGET
Team Member Hours Hourly Rate CostProject Manager / Instr.Designer 96 $ 55.00 $ 5,280.00 Instructional Designer 215 $ 50.00 $ 10,750.00 Multimedia Engineer 112 $ 45.00 $ 5,040.00 Information Technology Specialist 84 $ 40.00 $ 3,360.00 Subject Matter Expert/ Facilitator Flat rate Flat rate $ 4,000.00
$ 24,430.00
Cost $ 146.02 $ 144.89 $ 93.60 $ 40.00 $ 50.00 $ 160.00 $ 600.00
$ 1,234.51
Cost/YearClient Cost (26.8% of year)
$ 71.40 $ 19.14
$ 1,323.38 $ 354.67
$ 875.00 $ 234.50 $ 400.00 $ 107.20 $ 250.00 $ 67.00 $ 460.00 $ 123.28 $ 647.64 $ 173.57
$ 1,079.35
Total Project Cost 26,743.86$ Padding/Overages (5%) 1,337.19$ Profit markup (5%) 1,337.19$
Labor Costs
Estimated Total Labor Costs:
Training awareness color fliers for 40 departmentsPostcard printing, double sided color, 208 postcardsPostcard mailing
Description
Pilot personnel reimbursement–6 volunteers, one day
Implementation Costs
Business OverheadEstimated total Implementation Costs:
Computer hardware depreciation
Travel allowance (car)
Estimated total Overhead Costs:
Legal services
Total cost to client 29,418.25$
DescriptionWebsite hosting and maintenanceSoftware updates (Adobe Creative Suite, Captivate, MindView)Advertising and marketing
Accountant feesAssociation fees (Chamber of Commerce)
Pilot test supplies & handoutsPilot test refreshments for eight people
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References
Guo, P. (2013, November 13). Optimal Video Length for Student Engagement | edX. Retrieved
April 8, 2014, from https://www.edx.org/blog/optimal-video-length-student-
engagement#.U0Qepsfc3DM
Herrington, J., Oliver, R., & Reeves, T. C. (2003). Patterns of engagement in authentic online
learning environments. Australian Journal of Educational Technology, 19(1), 59–71.
Herrington, J., Reeves, T. C., & Oliver, R. (2014). Authentic Learning Environments. In J. Elen
& M. J. Bishop (Eds.), Handbook of Research on Educational Communications and
Technology (4th ed., pp. 401–412). Ne: Springer Science + Business Media.
Keller, J. M. (2010). Motivational design for learning and performance the ARCS model
approach. New York; London: Springer. Retrieved from
http://public.eblib.com/EBLPublic/PublicView.do?ptiID=510896