E: Matt.swearman@720strategies.com P: 202.715.3905

Common Misconceptions

Understand What’s the impact How to dispel them Know your audience

All PACs are Super PACs Traditional PACs are not Super PACs

Traditional PAC

Super PAC New  York  Times  

The PAC doesn’t help our business Why do we even have a PAC?

The Value

Make it personal

Legislation affects business, which can impact employees, the industry and consumers

Supporting candidates who understand our business

PACs corrupt the political process Buying votes Lobster lunches

Traditional PACs are transparent Regulated by the FEC Governing rules and guidelines Who can give

Truth

Citizens United allows the company to give directly to candidates Corporations can’t make contributions directly to candidates Independent expenditures to support or oppose

Citizens United made it MORE important than ever for corporate PACs to raise money from employees to contribute directly to candidates

Candidates must raise more money than before the ruling to answer independent expenditures raised against them

Hard money from corporate PACs and individuals

Citizens United

My job is in jeopardy if I don’t give to the PAC

Contributing is completely voluntary No quid pro quo Disclaimer Suggested levels

Voluntary

The Key

What’s your plan? Do you have a plan? Communication strategy? What fits culturally with your PAC?

Know your audience Who are your targets? What motivates them? Check the pulse of your eligibles and members

Consistent messaging Tell your story Make it personal

Events Pancakes and Politics Pizza and Politics Company and industry updates

Follow the rules Always  check  with  your  counsel  

 to  remain  compliant  

Join us next Tuesday

April 30th @ 2p.m. when Heather Cutler from CVS Caremark joins

me to talk about Taking the Pulse of Your PAC!