theOne

Table of ContentsOverviewExisting WebsiteCompetitorsUsability FeedbacksUser ResearchPersonaNew FeaturesBrainstorming/IdeationWireframesNew Usability FeedbacksPrototype walkthroughNext Steps

Gigi So & Luis Lee

OverviewtheOne

Gigi So & Luis Lee

“To make buying an engagement ring or

diamond an easy and enjoyable experience.”

Existing WebsitetheOne

Gigi So & Luis Lee

CompetitorstheOne

Gigi So & Luis Lee

CompetitorstheOne

Gigi So & Luis Lee

Usability FeedbackstheOne

Gigi So & Luis Lee

Confusing Process More detail

about the product

visual will help

I just want to see pictures

so many steps!

can I compare ?

what does these filter

mean?

User ResearchtheOne

Gigi So & Luis Lee

Pain PointstheOne

Gigi So & Luis Lee

• Afraid she wont like it.

• Doesn’t know anything about diamonds or engagement ring. Help !

• Hard to find customs or a sense of personal uniqueness

New FeaturestheOne

Gigi So & Luis Lee

Have a details for every filter Provide specs of the diamond

Upload photo of hand to preview Have already made rings to browse

Make an appointment with sales/see physical product Dashboard where you can invite friends and family

Product (personal concierge) Being able to compare rings

New FeaturestheOne

Gigi So & Luis Lee

theOneBrainstorming/Ideation

Gigi So & Luis Lee

WireframestheOne

Gigi So & Luis Lee

New Usability FeedbackstheOne

Gigi So & Luis Lee

The 2nd Iteration + TestingtheOne

Gigi So & Luis Lee

PersonatheOne

Gigi So & Luis Lee

Prototype WalkthroughtheOne

Gigi So & Luis Lee

Responsive Mobile WireframestheOne

Gigi So & Luis Lee

Next StepstheOne

Gigi So & Luis Lee

Overlay prompts of details on

filter

Provide already made rings for users

to browse

Implement 360 degree

view of product

Inspirational section/page

Personal concierge

Ability for users

to upload a photo of their

own hand

Gigi So & Luis Lee

theOneThank you