P2P Advertising Upfront – LA Monday October 29, 2007 Dana Jones CEO Ultramercial LLC.
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Transcript of P2P Advertising Upfront – LA Monday October 29, 2007 Dana Jones CEO Ultramercial LLC.
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P2P Advertising Upfront – LAMonday October 29, 2007
Dana JonesCEO
Ultramercial LLC
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Ultramercials are premium commercials that viewers CHOOSE to watch as “payment” for premium content
It’s a bridge between “free” and “fee,” that gives content owners a high-CPM ad unit to monetize their best content: from editorial, to music downloads, to games or VOD.
This creates a halo effect
for the sponsor.
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Ultramercial’s model has gained wide acceptance with over 160 advertisers running 600+ campaigns
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Ultramercial’s works with over 40 publishers inside our network.
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P2P Entertainment Content Module
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P2P Entertainment Content Module
• Bring a compelling content package that surprises users
• Make it Exclusive to the P2P Channel
• Have multiple pieces of content
• Have users “buy” or “rent” content after 1 commercial
• Serve the commercial live
• Make the sponsor the “good guy”
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File Sharing “Entertainment Content Module”
Ad-supported format that calls back to Ultramercial’s “Mother Ship” that handles Ad Serving, DRM, even direct sales of content.
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Ultramercial Patent Applications – Filed May & August 2000
U.S. Patent Application 20010047338A1Filed by Morrison & Foerster LLPNotice of Allowance August 2007
U.S. Patent Application 20020111860A1Filed by Morrison & Foerster LLP1st Office Action Jan 2007
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Ultramercial’s desire is to be “Switzerland”
Just as we work with dozens of different competing online publishers, and advertisers, we want to work with many partners inside the P2P industry.
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P2P Advertising Upfront – LAMonday October 29, 2007
Dana JonesCEO
Ultramercial LLC