PROSPECTING CUSTOMERS USING INTELLECTUAL CAPITAL REPORTS

THE GROWING INFLUENCE OF INTELLECTUAL CAPITAL

Factories and automation were growth drivers in the Industrial era

In the Knowledge era, Intellectual Capital is the most valuable asset and growth driver

Growth in this era is influenced by a constant churn of innovative products and services

The challenge before business today is to ensure that their value creating processes, that lead to innovation, can be sustained

Communicating this value to prospective Customers is the way to gaining their Trust and their Business

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HOW DOES AN INTELLECTUAL CAPITAL REPORT HELP

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An IC Report is a statement of changes in the company’s Intangible Assets much like a Balance Sheet is a statement of

Changes in the Company’s Physical and Financial Assets

Like a Balance Sheet, it has indicators which show whether the Intellectual Capital has increased or decreased for the reporting period

A well written IC Report also helps the reader understand the linkages of the Company’s intangible assets to its core competencies and helps explain the value adding processes inside the Company

HOW CAN PROSPECTIVE CUSTOMERS BENEFIT FROM AN INTELLECTUAL CAPITAL REPORT

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Prospective Customers can use an IC report to understand precisely whether the drivers of value that they seek from their suppliers, exist

Just as the Balance sheet can be used to ascertain the financial health of a supplier, an Intellectual Capital Report can be used to ascertain its Knowledge health

For publishers, the IC Report becomes a cost effective pull based marketing tool

It is many times more effective than costly push based advertising campaigns