P R O D U C I N G MOGRAPH PROJECTS: A PRODUCER’S€¦ · Amy DeLouise Producer|Director LinkedIn...
Transcript of P R O D U C I N G MOGRAPH PROJECTS: A PRODUCER’S€¦ · Amy DeLouise Producer|Director LinkedIn...
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P R O D U C I N G
MOGRAPH PROJECTS:
A P R O D U C E R ’ S
P E R S P E C T I V E
©Amy DeLouise All Rights Reserved.
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Today’ Agenda
Story
Sound
Workflow
Budget Savers
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Amy DeLouise
Producer|Director
LinkedIn Learning (Lynda) Courses
Focal Press Author
Consult with organizations on how to tell a better story
Clients include:
Jewish Federations of North America, S&P Global, Microsoft, Fulbright Association
www.amydelouise.com
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Rod Harlan
Editor|Animator|Videographer
Marketing and media consultant
Author
Trainer|Speaker
Adobe, NAB, FMC, WEVA and
NAPP
Adobe addict
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STORY
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Getting
Everyone on the
Same Page
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Creative Brief
Story goals
Key points
Audience
Who are they?
Demographics?
What do they care about?
Visual ideas, examples, sketches
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Include
Impact?
Evocative
Informative
Emotional
Distribution?
Live event?
Social?
Web?
Email?
What is a successful outcome?
People sign up for an event
Organization raises money
Social engagement and shares
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Design Reflects Strategy
Goals Channels Design
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Concept Boards/Proof of Concept
POV
Camera angles
Lighting
Sound notes
Transitions
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Concepting Resources
http://www.storyboardthat.com/
http://www.cinemek.com/storyboard/
www.Piktochart.com
https://animoto.com/
http://prezi.com/
AI styleframes
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Scripts: Lay Out the Blueprint
Treatment
Shooting Script
Editing Script(s)
Finalize Timing for
audio, builds, music
“As Aired” Script
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Scripting Resources
https://story.adobe.com
https://www.finaldraft.com/
https://writerduet.com/
Google Docs
MSWord
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SOUND
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Sound Choices for Motion Graphics
VO or no? (other languages?)
Foley sound?
Music only?
Workflow considerations (translations/subtitles)
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WORKFLOW
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Schedules
Consider turnaround necessary between approvals and next outputs
Build in flexibility when approvals get pushed back
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Schedule Milestones
Creative Brief
Style Boards
Proof of concept
motion boards
Script
Keyframes
VO if relevant
Music selects
First draft renders
Interim drafts with
audio/music
Final draft renders
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Making the most impact with what you have
BUDGET SAVERS
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Wipes and Cuts
Easier to re-render segments than entire timeline
Natural transitions for action
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Stylistic Approaches
Fun stylistic approaches can save money too
Line drawing
Cutouts
Stop motion
Fewer fps
Montage
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Plan Ahead for Late Assets
Create a template for easier additions
Build some pad in segments that may stretch
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Resources
Sketching things out and storyboarding
https://www.linkedin.com/learning/foundations-of-
drawing?u=104
https://www.linkedin.com/learning/animation-
foundations-storyboarding?u=104
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Resources
Cinema 4D
https://www.linkedin.com/learning/cinema-4d-r18-
essential-training-motion-graphics/welcome?u=104
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Resources
After Effects
https://www.linkedin.com/learning/after-effects-cc-
2017-essential-training-motion-graphics?u=104
https://www.linkedin.com/learning/creating-a-
handmade-look-in-after-effects-01-paper-cutout-
and-stop-motion-styles?u=104
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Focus on Story Flow and Goals
Sound is Mission Critical
Detailed Workflow
Plan for Budget Savers
HAVE FUN!
These slides available at www.amydelouise.com/slide-decks
Final Thoughts and Questions?