Atlanta Chapter Board Serving 1,000+ Alums –

Re-ignition Reflections For Re-application

Harris FogelProgram 2 Co-leader

David GrocerProgram 3Co-leader

Michael LanningProgram 1 Co-leader

Bill SchultzJoe DeLappProgram 2 Co-leader

Brian HankinProgram 4 Co-leader

Steve CookPresident,

Program 2 & 4 Co-leader

Darlene TobinCo-President,

MarCom Officer & CFO,Program 1 & 3 Co-leader

What The New Board Did To Re-ignite Chapter

• Need: Re-ignite Chapter that was dormant for several years• Recruited passionate, active Board members• Understood the ‘Atlanta Chapter consumer’ via survey responses • Secured sponsors for great food, beverage & space• Incorporated ‘supporting causes’ as part of our Chapter DNA• Searched & re-applied ‘Best Practices’ from NYC & Boston Chapters• Built traction & momentum: executed 1 compelling program/quarter• Focused on networking & professional development vs. purely social

events based on survey responses

ATL Member Profile- 62% were in Brand or CBD/Sales- 55% were 4-15 yrs … 29% were >15 yrs- Roles/industries today:

45% GM24% Marketing/Sales50% B2C … 43% B2B 29% CPG

What ATL Alums WantProfessional Development from Alums & other experts- leadership- business growth strategies- building agile decision making capabilities- recruiting, developing, retaining great talent- managing org politics, cultural change, restructuring- partnering to expand business into adjacent space- cost-effective biz dev & customer acquisition- entrepreneurship, start-ups, innovation- digital marketing, social media- implications of the ‘cloud’- B2B & B2C branding- networking

Atlanta Survey ToplinesATL Chapter … built by us … for us

1 member-centric program per quarter

1/12/16 Program

Rob LynchBrand President & CMO, Arby’s Restaurant Group,Chairman of the Board,

Arby’s Foundation

Kip KnightPresident,

H&R Block Retail.Whole Brain Marketing: The Art and Science of

Building a Business

4/20/16 Program

Proven Best Practices From Entrepreneurs & Innovators That You Can Apply To Your Business

Joe DeLappProgram Leader

BrianHankin LeeHerron SamanthaHodgkins UdaiyanJatar(UJ)

SteveCook

9/7/16 Program

Cheryl Bachelder, CEO, Popeyes Louisiana Kitchen, Inc.

11/3/16 Program

Jamie Turner Internationally Recognized Author, CNN Contributor

CEO of SIXTY Marketing

Results - What Members Said:Survey Results from Programs 1, 2 & 3

1/12/16 Program:Kip Knight, President H&R Block RetailRob Lynch, President, CMO, Arby’s

• 100% - event overall was very good/excellent

• 100% - were very/extremely likely to attend a future event

• 82% - were very/extremely likely to invite a colleague to a future event

4/20/16 Program:Proven Best Practices From Entrepreneurs & Innovators That You Can Apply To Your Business

• 100% - event overall was very good/excellent

• 86% - were very/extremely likely to attend a future event

• 83% - were very/extremely likely to invite a colleague to a future event

9/7/16 Program:Cheryl Bachelder, CEO,

Popeyes Louisiana Kitchen, Inc. –Dare To Serve

• 100% - event overall was very good/excellent

• 100% - were very/extremely likely to attend a future event

• 100% - were very/extremely likely to invite a colleague to a future event

$1,000 P&Ger donations

plus $1,000 Arby’s match that will help

deserving kids

$200 P&Ger donationsfor Popeyes Foundation in support of ProStart, a career-building program for high school students

who are interested in culinary arts &

foodservice management

$505 P&Ger donations that will feed 5,000

deserving kids

What We Contributed to Atlanta & U.S. CausesTo Make A Positive Impact Each Meeting

Search & Re-apply Key Insights

• Harness best practices from Global & best Chapters (Thank you NYC & Boston).• Use distributed leadership across Board members.• Don’t assume you know your market/consumer. Survey your prospective

‘member consumers’ & use insights & wants. Build the product they want.• Program content is king. Recruit compelling noteworthy thought leaders.• Build in significant networking time.• Program announcements:

• send program announcement ‘save the date & register’ 6 weeks prior • send weekly invites to non-responders• send multiple reminders week before

• Encourage P&Gers to invite family, work peers as guests.• If you are re-launching, have ‘No charge’ events upfront to build brand adoption.• Charging $15 advanced registration & $20 at door price points worked.• Build in ‘supporting causes’ part of your DNA. The thank you gift to speakers was

a donation to the cause of their choice.• HAVE FUN & MAKE NEW FRIENDS!