Oyster Pearls
6
“Overpopulation where is the balance?” Oyster Pearl System Prepared for: Young Glory Johan Vakidis, Brief 1 Prepared by: Alexandre van der Smissen, Art Director October 31, 2012 alexsmissen@gm ail.com Alexandre van der Smissen London College of Communication FB: Alex Smissen Alexandre van der Smissen London College of Communication BA(hon) Advertising Student +44 7584726001
-
Upload
alexandre-smissen -
Category
Documents
-
view
91 -
download
2
Transcript of Oyster Pearls
“Overpopulation where is the balance?”Oyster Pearl SystemPrepared for: Young Glory Johan Vakidis, Brief 1
Prepared by: Alexandre van der Smissen, Art Director
October 31, 2012
Alexandre van der Smissen London College of Communication BA(hon) Advertising Student
Alexandre van der Smissen London College of Communication BA(hon) Advertising Student
FB: Alex Smissen
Alexandre van der Smissen London College of Communication BA(hon) Advertising Student +44 7584726001
Project SummaryBriefOur Brief was to come up with an idea that would help ease overpopulation, crowd control, traf-
fic control, in-turn and ultimately curb pollution. A branded product or service had to be delivered.
InsightThe Transport for London is the second largest transport and underground service in the
world and has serious problems with overcrowding in the rush hours times. Many people are
obliged to wait for the next train and bus because of overcrowding. How can we make traveling in the
underground and bus safe, uncrowded, and encourage people to travel at non rush hour times?
SolutionThe Oyster Card Pearl system. This is a point system that collects points whenever you touch-
in your oyster in the Oyster card reader gates. In this case the points are called Pearls.
Whenever you travel at rush hour times you collect 0pearls. If you travel 1hour before or after rush
hour times you collect 5pearls, and for the rest of the day you collect 2pearls. Same applies on
weekend rush hour times. If you catch a barclays bike during rush hour times you collect
7pearls, and for the rest of the day you collect 2pearls.
Once you have reached 600pearls on your Oyster card you win one day free travel on the
Transport for London, and once you reach 3000pearls on your Oyster card you win one week free travel on the Transport for London.
Alexandre van der Smissen London College of Communication BA(hon) Advertising Student
Alexandre van der Smissen London College of Communication BA(hon) Advertising Student
FB: Alex Smissen
Alexandre van der Smissen London College of Communication BA(hon) Advertising Student +44 7584726001
Page 1
Oyster PearlsRush hour and Non-Rush hour pearls (prls):
Alexandre van der Smissen London College of Communication BA(hon) Advertising Student
Alexandre van der Smissen London College of Communication BA(hon) Advertising Student
FB: Alex Smissen
Alexandre van der Smissen London College of Communication BA(hon) Advertising Student +44 7584726001
Page 2
15:00 16:00 19:00 20:00 00:30
2prls0prls
5prls 2prls0prls
5prls 5prls 2prls5prls
11:0010:007:006:005:30
People Shall be encouraged to arrive a 30min earlier to work or to leave 30min later from work.
People who don't have a fixed routine shall be able to adapt their routine to travel in non rush hour times
8prlsCycling during rush hour earns you 8pearls
Pearl Points Prizes:Here when you collect 600 pearls you win 1-day free travel, and when you collect 3000 pearls you win 1-week free travel. These prizes are achievable within a month for regular oyster users.
Total Pearls Collected:
Prize:
600 Pearls 1-Day Free Travel
3000 Pearls 1-Week Free Travel
Alexandre van der Smissen London College of Communication BA(hon) Advertising Student
Alexandre van der Smissen London College of Communication BA(hon) Advertising Student
FB: Alex Smissen
Alexandre van der Smissen London College of Communication BA(hon) Advertising Student +44 7584726001
Page 3
This system will make Transport for London fun and it will create a game out of traveling on the tube.
Alexandre van der Smissen London College of Communication BA(hon) Advertising Student
Alexandre van der Smissen London College of Communication BA(hon) Advertising Student
FB: Alex Smissen
Alexandre van der Smissen London College of Communication BA(hon) Advertising Student +44 7584726001
Page 4
Whenever you go through the oyster card gate scan. It will tell you how many pearls where added at that time of the day.
Check the total amount of pearls you have collected when you Top-Up, TFL Website page, and in your Oyster Pearl App.
Oyster Pearl App
Oyster Card Reader
Alexandre van der Smissen London College of Communication BA(hon) Advertising Student
Alexandre van der Smissen London College of Communication BA(hon) Advertising Student
FB: Alex Smissen
Alexandre van der Smissen London College of Communication BA(hon) Advertising Student +44 7584726001
Page 5
