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ENHANCE YOUR OWNERSHIP EXPERIENCE.With the excitement and energy of driving your Acura fresh in your mind, we trust you’re enjoying every minute behind the wheel. And of course, you never want that passion to fade.

It doesn’t have to. Visit owners.acura.com, the site with the most complete information on your Acura. From technical specifications and features to the benefits of Acura ownership, the more you know about your vehicle, the more you’ll love it:

• See model-specific videos highlighting advanced features

• Learn about every last feature of your vehicle

• See all service information, recommended service intervals and recall notices

• Browse parts and accessories

• Pay your bill, review activity and see transaction histories for your

Acura Financial Services account

• Connect with your local dealer

• View updates on developing Acura technologies

• Schedule your service online

• See what’s next with Future Vehicle previews

You can also sign up to receive service reminders to stay on top of your service schedule. There’s so much to explore, so keep clicking around. You’re sure to discover that owners.acura.com is essential to advancing your Acura experience.

Know more, experience more. Visit owners.acura.com today.

owners.acura.com

©2013 American Honda Motor Co., Inc. Printed in the U.S.A. 13RAED

ENHANCE YOUR OWNERSHIP EXPERIENCE.With the excitement and energy of driving your Acura fresh in your mind, we trust you’re enjoying every minute behind the wheel. And of course, you never want that passion to fade.

As an owners.acura.com visitor, you’re well on your way to keeping love alive. From the amazing amount of information on your specific vehicle to the benefits of Acura ownership, it’s all here, including:

• Model-specific videos that highlight advanced features

• Acura Financial Services account tools

• Updates on developing Acura technologies

• Service scheduling

• Future Vehicle previews

If you haven’t already, be sure to sign up to receive service reminders to stay on top of your service schedule. As you know, there’s plenty to explore, so keep clicking around. You’re sure to uncover more useful tools and technology designed to advance your Acura experience.

Keep experiencing more. Visit owners.acura.com today.

owners.acura.com

©2013 American Honda Motor Co., Inc. Printed in the U.S.A. 13RAMD

©2013 American Honda Motor Co., Inc. Printed in the U.S.A. 13RAND

ENHANCE YOUR OWNERSHIP EXPERIENCE.With the excitement and energy of driving your Acura fresh in your mind, we trust you’re enjoying every minute behind the wheel. And of course, you never want that passion to fade.

It doesn’t have to. Register at owners.acura.com to access the most complete information on your vehicle. From technical specifications and features to the benefits of Acura ownership, the more you know about your Acura, the more you’ll love it:

• See model-specific videos highlighting advanced features

• Learn about every last feature of your vehicle

• See all service information, recommended service intervals and recall notices

• Browse parts and accessories

• Pay your bill, review activity and see transaction histories for your

Acura Financial Services account

• Connect with your local dealer

• View updates on developing Acura technologies

• Schedule your service online

• See what’s next with Future Vehicle previews

And be sure to sign up for service reminders and other Acura communications to get connected. There’s so much to learn, so register today and start exploring. You’re sure to discover that owners.acura.com is essential to advancing your Acura experience.

Know more, experience more. Visit owners.acura.com today.

owners.acura.com

Explore the world of Acura in real time. Stay current on breaking news, learn about upcoming events and connect with

other owners to see what they’re sharing about their favorite vehicles. There’s so much more to enjoy in the online world of Advance.

Visit owners.acura.com to be a part of our social communities and make the most of every drive.

AOLC8BRO-S

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ANN1VERSARY

THE FIRST YEAR IS FULL OF TWISTS AND TURNS.

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ANN1VERSARYHERE’S TO FAST STARTS, DAY TRIPS AND EPIC JOURNEYS.

Wishing you a Happy First Anniversary of Acura ownership.May the years ahead with your TSX bring you even greater joy

fi lled with new-generation power, ahead-of-the-curve amenities and the satisfaction of Acura’s driver-centric technology.

HERE’S TO YOUR FIRST YEAR OF ADVANCE.

WHAT JOYFUL TWISTS AND TURNS THEY ARE.

NEVER LOSE THAT EDGE.

John Q. Sample1234 Any StreetAnytown US 56489-1234

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AOLC16OE

Preserve your Acura’s performance edge with Precision Crafted Service® from Acura-Trained Technicians.

It’s the reason you chose an Acura: Performance. Such agility, power and control—how did you ever live without it? Remain loyal to your recommended service schedule and you’ll never have to again.

Acura-Trained Technicians do it all, from oil changes to system-wide analytics. They have the expertise and the advanced diagnostics to maintain your finely tuned machine.

Make certain your Acura continues to run like the day you drove it off the lot. To schedule your next service, visit MyAcura.com or contact your dealer.

©2009 American Honda Motor Co., Inc. Printed in the U.S.A. AOLC16BUCK

ADVANCE PERFECTION

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LIve weLL. COnneCT wITh ACURA.

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IN THE WORLD OF ADVANCE, PERFORMANCE IS DRIVEN BY INNOVATION.

Bring your Acura experience to life.

3m

1yr 12m

16m

28m

2yr

The Acura full line—form meets function.

ANNIV3RSARYYou’ve enjoyed 3 years of advanced luxury.

Why should this year be any different?

ANNIV3RSARYYou’ve enjoyed 3 years of advanced luxury.

Why should this year be any different?

ANNIV3RSARYYou’ve enjoyed 3 years of advanced luxury.

Why should this year be any different?

40m 44m 4yr

ownership lifestyle communications

W E L C O M E K I T (Direct Mail only)

Welcome Kits are sent within the first month after purchase and are mailed weekly to ensure timely

receipt of the kit. The objective is to extend a “Thank You” for purchase and a “Welcome” or “Welcome

Again” greeting. The Welcome Kit also provides each owner with their TLC Roadside Assistance Cards. The

images and copy of this communication vary depending on the model purchased.

S U R P R I S E A N D D E L I G H T (Direct Mail only)

The Surprise and Delight cards were sent based on whether or not the owner has serviced their vehicle within 8

months after purchase. The objective was to reinforce the behavior of those who regularly use Precision Crafted

Service® and to provide motivation for those who don’t. The 2 versions (Servicer and Non-Servicer) were sent from

February 2010 to February 2011. The Non-Servicer version offered a complimentary service package to entice the

owner to book an appointment and has since been dissolved due to budgetary limitations.

R E A F F I R M A T I O N (Direct Mail and E-Mail)

Reaffirmation is sent 3 months after purchase. The objective is to continue the excitement

about their purchase and solicit e-mail and owners.acura.com registration, where appropriate.

There are three versions of this piece that vary by whether the owner is registered or not on

owners.acura.com or if we have their e-mail address.

I N T O U C H (Direct Mail and E-Mail)

In Touch is sent 16 months after purchase. The objective is to reinforce Acura’s

“Advance” personality and to reiterate the importance of servicing their vehicle

at their Acura dealership. In Touch encourages the owner to visit

owners.acura.com. One version of this communication is sent to all customers.

S E C O N D A N N I V E R S A R Y (Direct Mail and E-Mail)

Second Anniversary is sent 24 months after purchase. The objective is to celebrate the customer’s

relationship and to congratulate them on their second year of ownership of their new Acura.

The cover features the entire Acura family of vehicles and the interior copy varies by model and

lifestyle cohort—either Beautiful Living or Work, Family, Community.

F I R S T A N N I V E R S A R Y (Direct Mail and E-Mail)

First Anniversary is sent 12 months after purchase. The objective is to celebrate the customer’s

relationship and to congratulate them on their first year of ownership of their new Acura. The

First Anniversary card features images and copy that vary depending on the model purchased.

F O U R T H A N N I V E R S A R Y (Direct Mail and E-Mail)

Fourth Anniversary is sent 48 months after purchase. The objective is to subtly congratulate

and thank our owners for their continued relationship with Acura and encourage them to

step into something new. The communication also includes a call-to-action to test-drive the

latest in Acura innovation. This is the final communication in the AOLC program.

W H A T ’ S N E W (Direct Mail only)

What’s New is sent 28 months after purchase. The objective is to build

excitement around the brand and provide owners more news on the

name they love. The copy varies by Purchase Driver Mindset—Red

Carpet, Smart Money, Durable Enjoyment, Total Package—and the

U P D A T E S (Direct Mail only)

Updates is sent 20 months after purchase. The objective is to give owners information on what’s new with

the Acura brand and to provide reasons to feel good about owning an Acura. This communication is updated

periodically to provide fresh, relevant information. Updates is versioned by model purchased, as well as by

lifestyle cohort—either Beautiful Living or Work, Family, Community. Images and copy vary to appeal to each

individual customer on a deeper level.

N E X T V E H I C L E (Direct Mail and E-Mail)

Next Vehicle is sent 32 months after purchase. The objective is to keep the owners engaged with

the Acura brand and introduce the newest Acura Lineup, as they may be in the market for a new

vehicle. The interior focuses on the features of each Acura model and the copy varies by Purchase

Driver Mindset—Red Carpet, Smart Money, Durable Enjoyment, Total Package—the client’s service

history—Loyal vs. Non-Loyal—and their e-mail address availability.

32mT H I R D A N N I V E R S A R Y (Direct Mail and E-Mail)

Third Anniversary is sent 36 months after purchase. The objective is to celebrate the

customer’s relationship, congratulate them on their third year of ownership and present, one

last time, the new Acura Lineup so that it’s first in their mind when they decide to purchase

their next vehicle. The inside features the entire Acura family and the copy varies by Purchase

Driver Mindset—Red Carpet, Smart Money, Durable Enjoyment and Total Package.

3yr

L A S T C H A N C E (Direct Mail only)

Last Chance is sent 44 months after purchase. The objective is to share a full-line view

of the current models. A heavy call-to-action drives owners online for more information.

The interior headlines and copy vary by Purchase Driver Mindset – Red Carpet, Smart

Money, Durable Enjoyment and Total Package.

H E A D L I N E S (Direct Mail only)

Headlines is sent 40 months after purchase. The objective is to

provide valuable updates on the latest Acura news, innovations and

product offerings, as well upcoming brand happenings. There is only

one version of this communication sent but the content is updated

periodically to keep the information relevant and fresh.

Start

20m