Own Your Consulting Niche with Stephanie Chandler
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Own Your Niche on the Internet and Beyond Simple Strategies to Increase Website Traffic and Build Buzz Online Stephanie Chandler Twitter: @bizauthor
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Transcript of Own Your Consulting Niche with Stephanie Chandler
Own Your Niche on the Internet
and Beyond Simple Strategies to Increase
Website Traffic and Build Buzz Online
Stephanie Chandler Twitter: @bizauthor
Karl Palachuk: Small Biz Thoughts For IT Consultants
David Newman Marketing for Speakers & Authors
Melinda Emerson Small Biz Lady
BackyardChickens.com Content + Community = Big Win
Content Marketing Institute Joe Pulizzi
Small Biz Trends Anita Campbell
Social Media Examiner Mike Stelzner
What Do You Want to Be Known For?
1. Define Your Target Audience
2. Identify Their Wants/Needs
3. Establish Your Authority
4. Become a Resource
Get Ready to Step on to the Virtual Stage
Build a Dazzling Website
• Clear target audience • Authoritative • Easy to navigate • Social media links • Email sign-up box • Freebies • Content!
Impress Potential Clients
The Power of Blogging
• Great SEO • Build Your
Audience • Media Potential • Content from
Clients, Peers, Employees
Your Secret Weapon
The Big Secret: Content
• Articles/Blog Posts • Product Reviews • Industry News • How-to Tips • Case Studies • Interviews with Executives • Editorial Commentary • Enlist Peers, Clients,
Employees
Showcase Your Expertise
Video Audience Engagement
Podcasts, Teleseminars, Webinars
• Single events, series or conferences
• Be a guest on other people’s programs
• Host your own • Archive on your site • Distribute via iTunes
Expand Your Reach
Information Products
• Special Reports • Whitepapers • Tips Sheets • Workbooks • Ebooks • Books • Self-Study Programs
Give Away or Sell for Profit
Corporate Sponsors
• Speaking • Spokesperson • Blogging • Site Ads • Give-Aways • Webinars • Twitter Chats • Event Sponsorship
Want Access to Your Audience
Email Marketing
• Constant Contact • iContact • Mail Chimp • Aweber
It’s Not Dead!
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Permission to market Build your list Give incentive Options:
Grow Your Audience
• LinkedIn Groups • Facebook Groups • Meetup.com
Tap into the Power of Community
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Community is vital Find your target audience Figure out where they spend their time Engage in existing communities
Social Media Strategy What Most People Miss
BLOG
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Build brand awareness Engage past clients Attract new clients Immediate impact Create community Viral marketing Generate website traffic
Facebook Strategy Engage Your Audience
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Build a Business Page Share Blog Content, Tips, Articles, Links, Videos, Photos, News Ask Questions Participate Daily Promoted Posts and Ads
LinkedIn Strategy Find Professional Connections
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Your Profile: Lots of Detail, Work History, Keywords Endorsements Contacts Groups Advanced Search Get Introduced LinkedIn Premium
Pinterest Strategy Visual Network
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Pin Your Blog Posts Pin Blog Posts by Others Share Resources Be Interesting Always Remember Your Target Audience
Twitter Strategy Microblogging in 140 Characters or Less
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Follow Those You Want Following You Share Great Content: Links to Blog Posts, Resources, Industry News Retweet Often Post Often: 5+ Times Per Day Repeat Your Tweets
Plant Your Garden
Three Seeds Each Day
The Possibilities are Endless! NonfictionAuthorsAssociation.com NonfictionWritersConference.com
Twitter: @bizauthor & @NonfictionAssoc
Thank YOU I Appreciate Your Time
