OWN ITWITH NETAPP DATA FABRIC -

ENABLING A DATA DRIVEN WORLD

#DataDriven

NETAPP SALES GUIDE UNITE YOUR DATA UNIFY YOUR VISION

A practical approach

NetApp technologies are

designed to help customers

manage their data assets

in a smarter and more

commercially viable way.

Innovation that matters

The NetApp Data Fabric

proposition addresses a very

current business challenge in a

unique and pragmatic fashion.

Long-term commitment

We want to help sales extend

their customer relationships

and build new ones based on

a story of scalable, powerful,

flexible technologies.

The confidence to deliver

NetApp technology is proven to

perform in some of the world’s

toughest conditions, and can be

trusted to mix high performance

and powerful protection.

With a fresh new focus, NetApp and SCC are determined to build on growing momentum to deliver against ambitious growth targets over the next 3-5 years.

This is a goal that’s intended to create new revenue opportunities for both companies, and to empower sales people to pursue opportunities with existing customers and new prospects.

We’re Back

The support to empower you to pursue opportunities with existing customers and

new prospects.

WHAT’S IN IT FOR ME

The chance to win a MINI John Cooper Works.

A generous commission structure.

#DataDriven

BENEFITS GEARED TO YOU & YOUR BUSINESS

NetApp helps organisations extract the full commercial value of their data assets, and with their Data Fabric capabilities, they also inspire a more practical, realistic and secure way of deploying businesses in a hybrid cloud environment.

NetApp Data Fabric – enabling a data driven world

NetApp Data Fabric enables organisations to realise the full potential of hybrid cloud environments; bringing together disparate data silos into connected clouds complete with all the necessary controls, security and performance – alongside the associated integration, mobility and choice.

Introduction

Key Messages

DATA FABRIC NETAPP DATA FABRIC ENABLING A DATA DRIVEN WORLD

CONTROL

Maintaining control, visibility and compliance over your data.

Integrated data management

CHOICE

Enabling data to be moved freely and easily between public and private clouds to meet business demand.

Data mobility

SCALE

Building up and down depending on what you need whilst maintaining adequate governance around the data sets.

Flexibility

SECURITY

Protecting assets in the cloud and in-transit with in-house protocols.

Reassurance

#DataDriven

CONTROL OVERVIEW & CUSTOMER PAIN POINTS

Helping customers maintain control, visibility and compliance over their data - irrespective of location.

OCI provides a multi-vendor view of infrastructure from hypervisor through to storage for both on-premise and public cloud infrastructure. A potential customer must have a minimum 100TB of data but, to see real value, a minimum of 1PB is advised. The more complicated the infrastructure the more a customer will see a return on investment.

Customer Pain Points

• Managing performance, availability and virtualisation projects.

• Cloud computing.

• Understanding how much CPU, memory, and disk space applications require.

• Managing impact of change during upgrades, refreshes, re-architectures, etc.

• Creating accurate capacity forecasts and not getting caught under forecasting and make last minute purchases.

• Manage efficiencies like thin provisioning at multiple layers.

• Increasing utilisation, reducing operating expenses.

Integrated Data Management Solution: OnCommand Insight (OCI)

Key Benefits

HELP MAXIMISE SYSTEM UTILISATION

MINIMISE RISKS

MEET STORAGE SLA’S

BOOST PERFORMANCE

#DataDriven

• Multi-vendor, multi-protocol end-to-end visibility

• Business-level accountability

• Cloud storage analytics

• End-to-end data path correlation

• Global policy enforcement

• Virtual machine analytics

• Agentless data collection

“I keep having to ask for extra budget but it’s difficult to explain exactly why.”

“I don’t know which department is consuming the most IT resources and costs.”

“Without detailed visibility and monitoring, public cloud costs can very easily spiral out of control.”

“I wish I knew where I had some free storage capacity, if any…”

“The Business wants to move to the cloud, but has no real idea of how much it will cost per workload.”

“My IT consumers are always asking for much more storage capacity than they actually need and I can’t prove it.”

“I have so many vendors for different requirements, I just wish I could see everything from one screen.”

“I am using on-premises and multi-cloud platforms and I am losing track of what’s where…”

“The Business wants to introduce chargeback for IT but we have no idea who is using what.”

“Many environments have become so virtualised that when something goes wrong it’s difficult to know where to start.”

Competitive Differentiators Buying Signals

CONTROL

STORAGE AND COMPUTINGSPEND REDUCED BY

OR MORE IN 90DAYS OR LESS

20%#DataDriven

BUDGET CREEP

VISIBILITY

CLOUD COSTS

CAPACITY CHALLENGES

CLOUD MIGRATION

OVER-PROVISIONING

MULTIPLE VENDORS

HYBRID CLOUD

CHARGEBACK DILEMMA

VIRTUALIZED CHAOS

DIFFERENTIATORS & BUYING SIGNALS

CHOICE

Enabling businesses to move their data freely and easily between public and private clouds to meet demand.

Modernise data management across your hybrid cloud. NetApp ONTAP 9 is the next generation of the industry’s leading data management software. It simplifies data management for any application, anywhere; accelerates and protects data across the hybrid cloud; and future-proofs your data infrastructure.

It enables integration across flash, cloud, and software-defined architectures, to build a foundation for the data fabric.

Customer Pain Points

• Reduced IT budgets and staff, but need to implement more projects to support the business.

• Complexity of managing data across their infrastructure.

• Inability to respond quickly enough to business changes.

• Business disruptions from tech refreshes and upgrades.

• Desire to leverage cloud resources as an extension of on-premises storage.

• Delivering high performance for new workloads without losing current capabilities for data management.

Solution: ONTAP 9

Key Benefits

Data Mobility

OVERVIEW & CUSTOMER PAIN POINTS

SIMPLIFY DATA MANAGEMENT BY UNIFYING WITH ENTERPRISE CLASS

DATA SERVICES ACROSS FLASH, DISK AND CLOUD

FUTURE-PROOFING YOUR DATA INFRASTRUCTURE TO FLEXIBLY

SUPPORT CHANGING BUSINESS NEEDS

ACCELERATE AND PROTECT DATA ACROSS THE HYBRID CLOUD

RADICALLY CHANGE DATACENTRE TCO

#DataDriven

• Build a data fabric that combines all-flash, hybrid and cloud; seamlessly move data between them to deliver optimal performance, capacity and cost-efficiency.

• Unify and consolidate across flash, disk and cloud, as well as SAN and NAS.

• Make no compromises for all-flash: Get world-class performance, consistent low latency, leading data management and ONTAP FlashEssentials innovations and optimizations for All Flash FAS (AFF).

• Future-proof your storage infrastructure to easily incorporate future flash and storage technologies.

• Use leading inline data reduction and storage efficiency technologies: compression, deduplication, compaction, thin provisioning, cloning, RAID-TEC™ and RAID DP®.

• Perform lifecycle operations without application interruptions.

• Is it complex to manage and integrate different parts of your storage solutions?

• Can you respond quickly to business changes on premises or in the cloud?

• Do your enterprise applications need high performance and rich data management?

• Do your all-flash solutions create silos?

• Can your storage infrastructure incorporate future flash and storage technology?

• How do you plan to incorporate cloud?

• Which areas of your storage environment would you like to simplify?

• Do you get the performance that you need for your critical applications?

• Does planned downtime affect your business?

• Is the backup strategy for your flash workloads more expensive than expected?

Competitive Differentiators Qualifying Questions

CHOICE

ELIMINATE SILOS ANDENABLE COMPLETE

FLOW OFDATA

#DataDriven

DIFFERENTIATORS & QUALIFYING QUESTIONS

FLEXIBILITY

The capability to only pay for what you need in an agile fashion whilst maintaining adequate governance.

NetApp HCI is the enterprise-scale hyper converged infrastructure. It allows your customers to run and scale multiple applications with guaranteed performance on a simple and easy-to-use infrastructure so, you can confidently deploy HCI across your entire data centre.

Customer Pain Points

• Want to get to business outcomes faster.

• Don’t want to have to hire specialists to deploy, run and manage infrastructure.

• Want an easy to consume and purchase infrastructure from a single vendor.

• Minimise the cost and time associated with getting a new solution to market.

Scale Solution: NetApp HCI

Key Benefits

OVERVIEW & CUSTOMER PAIN POINTS

GUARANTEED PERFORMANCE: DEPLOY ALL YOUR APPLICATIONS

WITH CONFIDENCE

AUTOMATED INFRASTRUCTURE: TRANSFORM AND EMPOWER

I.T INFRASTRUCTURE

FLEXIBILITY AND SCALE: SCALE ON YOUR TERMS, WHEN

AND HOW YOU WANT TO

NETAPP DATA FABRIC: UNLEASH THE POWER OF YOUR DATA TO ACHIEVE A

NEW COMPETITIVE ADVANTAGE

#DataDriven

• Consolidate multiple mixed workloads on one infrastructure with guaranteed performance.

• Independently scale storage and compute resources to rapidly react to changing business needs, reducing overprovisioning and TCO.

• Integrate with existing storage investments and the NetApp Data Fabric for enhanced data portability, visibility and protection.

• Today, how quickly are you able to react to competitive challenges and release features?

• Can you run and support both traditional and next-generation applications on the same infrastructure?

• Could your teams be driving more business outcomes if they weren’t managing multiple silos of applications?

Competitive Differentiators Qualifying Questions

FLEXIBILITY

#DataDriven

READILY MOVE YOURDATA TO & FROMHYPERSCALECLOUDS

DIFFERENTIATORS & QUALIFYING QUESTIONS

SECURITY

To protect assets in the cloud and in-transit, with in-house protocols for greater peace of mind.

Securing the world’s most vital resource: information.

Customer Pain Points• Threats every day.

• The threat landscape becomes larger, more sophisticated and increasingly dangerous for environments.

• As administrators and operators of data and information, storage engineers are expected to manage and maintain data in a secure manner throughout its lifecycle.

Reassurance Solution: Security Features in ONTAP 9

Key Benefits

OVERVIEW & CUSTOMER PAIN POINTS

ENHANCE DATA CONFIDENTIALITY, INTEGRITY AND AVAILABILITY

APPLY NETAPP AND INDUSTRY BEST PRACTICES FOR SECURITY

CREATE A SECURITY POSTURE FOR YOUR ENVIRONMENT

SATISFY GOVERNANCE AND COMPLIANCE REQUIREMENTS

#DataDriven

Key Points

SECURITY

#DataDriven

Our storage security solutions help prevent unauthorised modification or disclosure of data stored across your enterprise, supporting your key data security and compliance initiatives. NetApp solutions help you address:

• Data privacy requirements

• Regulatory compliance

• Cloud storage

• Secure storage consolidation

• Multi-tenant solution providers

• Secure backup

• Intellectual property protection

• Secure information sharing

• Scale across your enterprise to handle encryption in all storage environments.

• Leverage SAN or NAS storage benefits for confidence in digital asset security.

• Employ AES-256 encryption, authentication and strong access controls.

• Enterprises and government customers rely on NetApp storage security solutions to protect their data with the strongest security technologies available.

THE AVERAGE COST OF A

IN 2017 WAS$3.62MDATA BREACH

Competitive Differentiators

DIFFERENTIATORS & KEY POINTS