Own business idea
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Transcript of Own business idea
![Page 1: Own business idea](https://reader036.fdocuments.us/reader036/viewer/2022062405/557d2f7ed8b42a7a608b5049/html5/thumbnails/1.jpg)
MODEL COLLEGE
T.Y. B.M.S
TOPIC : OWN BUSINESS
IDEA.
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Group members
Sr. no. Name Roll no.
1 Ashwini 08
2 Reshma 16
3 Kajal 30
4 Pooja 41
5 Mitali 48
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MISSION & VISION
Mission“To be the best Cafe chain by offering a
world class coffee experience at affordable prices.”
Vision“To make well known coffee shop of the
city.”
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PROFILE
•Shop name : Caffe Cottage •Product : Food & Beverages•Location : Dombivli •Land : 1500 sq.ft•Labour : 6-7•Cost of Project : 30,00,000
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CAPITAL STRUCTURE
Total investment
30,00,000
Own fund20,00,000
Borrowed fund
10,00,000
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7 P’S OF MARKETING
• Product • Price• Place• Promotion• People• Process• Physical evidence
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Product
• Food• Beverages
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Price
• Price ranges from 20-200.• Pricing strategy – penetration pricing
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Place
• Location – Dombivli .• Target customers.• Future locations.
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Promotion
• Pamphlets.• Hoardings.• Online promotions.• Special offers.• Discount to college student
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People
Contact people• Managers• Waiters• Sweepers• WatchmanNon contact• Cooks, chefs etc…
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Process
Customer entry Customer sees the menu
Customer place an order
Order gets ready
Waiter serves the orderMake a bill
Payment of bill
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Physical evidence
• Logo• Dress code• Ambience• Colours• Appearance
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SWOT ANALYSIS
Strengths• Ensure quality of product• Focusing on customer tastes and
preferences• Pricing policy• Convenient area• Friendly environment
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Weakness
• Existing competitors• Limited range of coffee• Difficult to maintain
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Opportunities
• Introduce online/ telephone order system
• Developing new product and services in future
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Threats
• Competition• Changing customer needs• Government rules and regulation
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Competitors
Direct competitors • Barista• Café mocha• Costa coffeeIndirect competitions• McDonalds, pizza hut etc…
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THANK YOU