Overwiew Presentation PLM NPDI Roadshow 2006

New Product Development & Introduction (NPDI)Roadshow 2006

Michael Voigt, Dirk PetzoldtSolution Management PLM - SAP AG

? SAP AG 2006, NPDI Roadshow 2006 / 2

Agenda

The New Product Development and Introduction Process

Demo Process Overview

The 10 Demo Steps in Detail

Process Review


New Product Development and Introduction

Marketing R&D Supply Chain Manufacturing Marketing

Designs Bills ofmaterial

Customerneeds

Launchplans

Opportunity Product

ExternalPartners

New Product Development and Introduction (NPDI) is the process ofmanaging all activities and resources to bring a new product to market

that meets customer needs and supports the business goals


New Approach to IT Investment for Innovation? Corporate growth and profitability Driven by CEO / CIO? Process view of product innovation Favor integrated IT solutions / single vendor

? Driven by CEO / CIO? Favor integrated IT solutions / single vendor

Prod

ucts

Opp

ortu

nitie

s

Define Design

Launch

StrategyManagement

Source

Scale

NPDI Funnel

Leading Companies are Taking a New Approach:NPDI


Critical New Product Developmentand Introduction Capabilities

Planning andManagement

InnovationStrategy

Functionalexecution Product

development

Marketlaunch

Supply-chainplanning

Productionramp-up

Strategicsourcing Prototyping

Project, resource, andprofitability management

PortfolioManagement

Idea & Req.Management


Agenda




Process Review


The Demo Company: Robotic Solutions

? Robotic Solutions is a global supplier of high-end Robots

? They define their business as providing excellent products andservices to customers, offering them an encompassing solutiontailored to their individual needs at a low cost of ownership

? Robotic Solutions success mainly depends on their drive toinnovate new products at the right time as their marketenvironment is very competitive and dependent on new productintroductions

? Robotic Solutions is a global supplier of high-end Robots

? They define their business as providing excellent products andservices to customers, offering them an encompassing solutiontailored to their individual needs at a low cost of ownership

? Robotic Solutions success mainly depends on their drive toinnovate new products at the right time as their marketenvironment is very competitive and dependent on new productintroductions


The Demo Company: Robotic Solutions

Robotic Solutions Success Factors

CAD Engineer 1 CAD Engineer 2 EngineeringPartnerEngineerEngineering

ManagerQuality

Manager

ProjectManager

ProductManager VP of Innovation

Supply ChainManager

MarketingEmployee Purchaser


Demo Process Preview? Gather and evaluate product ideas? Create and qualify product concepts? Upload concepts to portfolio management? Qualify item via questionnaires? Plan financial and capacity data? Prioritize with scoreboard and reporting cockpit? Set up and schedule project? Staff project and connect to controlling? Confirm tasks and approve phase

? Work on the specification for the new product? Review and release the approved version of the specification? Distribute the specification via Email? Check-In new part? Assemble new part to the robot in the CAD system and update BOM in the PLM system? Review product data in the PLM system? Involve partner for development of a specific part? Define and set up collaboration environment? Collaborate between Robotic Solutions and partner project team

? A Quality Issue occurs during the Endurance Test of the new Robot Model? To resolve the issue a Change to the Product Structure is triggered? Running Product Orders are adapted according to the Engineering Change

? Work on the functional design of the new product? Add first high-level specifications? Assign CAD-Drawings and material masters

? Procure the part developed by the partner externally? Find vendors for the part and negotiate on the price? Exchange technical requirements and specifications with potential vendors

? Capture and maintain market and technical requirements? Track requirement fulfillment? Create requirements document

IdeaManagement

PortfolioManagement

ProjectManagement

ProductDesign

DocumentManagement

CADModeling

Collaboration

Sourcing

ChangeManagement

RequirementsManagement


Agenda




Process Review


NPDI Roadshow 2006 Idea Management

UploadMetrics

ReviewAnalytics

CreateConcept

Submit Idea

CreateEvaluation

InitiateTargetedIdeation

Approve andUpload

ProductManager

VP of Innovation

MarketingEmployee

EvaluateIdeas

IdeaManagement

PortfolioManagement

ProjectManagement

ProductDesign

DocumentManagement

CADModeling

Collaboration

Sourcing

ChangeManagement



PLM / NPDI Roadshow 2006 Portfolio Management

Plan TimelinePlan

FinancialData

Assess Risk

Review &Approve

Product Manager

VP of Innovation

IdeaManagement

PortfolioManagement

ProjectManagement

ProductDesign

DocumentManagement

CADModeling

Collaboration

Sourcing

ChangeManagement



NPDI Roadshow 2006 Project Management

Link gates cProjects and xRPM?

Notification

Schedule(Bottom-up)

Confirm Taskand Issue

Review ProjectReporting

Approve withDocument

Link Material &Specification

Set up Multi-Level

Controlling

Engineer

ProjectManager

Staff(distributed)

ProjectManager

IdeaManagement

PortfolioManagement

ProjectManagement

ProductDesign

DocumentManagement

CADModeling

Collaboration

Sourcing

ChangeManagement



NPDI Roadshow 2006 Requirements Management

Modifytechnical

requirements

Confirm req.fulfillment

IdeaManagement

PortfolioManagement

ProjectManagement

ProductDesign

DocumentManagement

CADModeling

Collaboration

Sourcing

ChangeManagement


CAD Engineer 1

Tracedevelopment

progress

Get req.specificationin MS word

ProductManager

Define marketreq. fromconcept

ManagerEngineering


Setup newFunction

AssignMaterial andCAD Model

ReviewProductDesign

PLM / NPDI Roadshow 2006 Product Design

EngineeringManager

Engineer

IdeaManagement

PortfolioManagement

ProjectManagement

ProductDesign

DocumentManagement

CADModeling

Collaboration

Sourcing

ChangeManagement



FinalizeSpecification

ReviewSpecification

ReceiveSpecification

PLM / NPDI Roadshow 2006 Document Management

VP of Innovation

ProductManager

EngineeringManager

IdeaManagement

PortfolioManagement

ProjectManagement

ProductDesign

DocumentManagement

CADModeling

Collaboration

Sourcing

ChangeManagement



Design Robot

Review Robot

ReceiveSpecification

PLM / NPDI Roadshow 2006 CAD-Integration

CAD Engineer 1

CAD Engineer 2

EngineeringManager

GenerateBOM

GenerateBOM

Design BaseFrame Robot

Reviewcomplete

Robot

IdeaManagement

PortfolioManagement

ProjectManagement

ProductDesign

DocumentManagement

CADModeling

Collaboration

Sourcing

ChangeManagement



Setup/Complete

Collaboration

Prepare Infofor Partner

ProcessEngineering

ServiceRequest

ProductManager

PLM / NPDI Roadshow 2006 Collaboration

EngineeringManager

EngineeringPartner

Import Objectscreated by Partner

to Backend

Review workdone byPartner

IdeaManagement

PortfolioManagement

ProjectManagement

ProductDesign

DocumentManagement

CADModeling

Collaboration

Sourcing

ChangeManagement



CreateShopping

Cart

Submit Bid

PLM / NPDI Roadshow 2006 Sourcing

ProductManager

Create andPublish BidInvitation

Review Bidand Create

PO

CreateTechnical

DocumentsCreate Bid

ReviewTechnical

Documents

Bidder

Purchaser

IdeaManagement

PortfolioManagement

ProjectManagement

ProductDesign

DocumentManagement

CADModeling

Collaboration

Sourcing

ChangeManagement



Report Issue

TriggerProductChange

ReleaseChange

PLM / NPDI Roadshow 2006 Change Management

AdaptProduction

Order

ChangeBOM

Engineer

ProductManager

QualityManager

Supply ChainManager

IdeaManagement

PortfolioManagement

ProjectManagement

ProductDesign

DocumentManagement

CADModeling

Collaboration

Sourcing

ChangeManagement



Agenda




Process Review


Process Review

? Powerful Consolidation Process assuringProduct Ideas become real ProductsSuccessfully manage Development Projectsfor new Products according to Company Standards??Optimize the Project Portfolio on Strategic Level according to CriticalSuccess Factors

? Store Documents with approved and released Contentand assign them to the Product Structure? mySAP Product Lifecycle Managementdirectly integrates various external CAD Solutions? Collaborate with your business partnersthroughout your entire product processes? Trigger a controlled Change Process andadapt running Production Orders

? Develop the Functional Design of your new productand refine it step by step

? Easily select the vendor offering the best quality at the lowest price forexternally procured parts

IdeaManagement

PortfolioManagement

ProjectManagement

ProductDesign

DocumentManagement

CADModeling

Collaboration

Sourcing

ChangeManagement


Manage and capture market and technical requirements towards thebeginning of the new product development and introduction process?


Information

? Information

Public Web:http://www.sap.com/solutions/plmhttp://www.sap.com/solutions/npdi

SAP Service Marketplace:http://service.sap.com/plmhttp://service.sap.com/npdi

New ProductDevelopment &

Introduction

MatureBusiness

ServiceManagement

Product Life Cycle Management

Supply ChainManagement

Customer RelationshipManagement

Supplier RelationshipManagement

IdeaManagement

PortfolioManagement

ProjectManagement

ProductDesign

DocumentManagement

CADModeling

Collaboration

Sourcing

ChangeManagement



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Overwiew Presentation PLM NPDI Roadshow 2006

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