Department of Campus Recreation Annual Report 2014-2015

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Overview The Department of Campus Recreation provides a variety of recreation and fitness programs and services, as well as manages and operates the Campus Recreation and Wellness Center and other recreation facilities including Cullen and CRWC Fields and 6 tennis courts which serve the UH community. These facilities, programs and services provide healthy outlets for students to build community, be involved, and develop life-long healthy behaviors. The Department is comprised of fitness, intramural sports, sport clubs, aquatics, informal recreation, and outdoor adventure program areas with each providing a variety of activities to meet individual student needs.

Mission Campus Recreation provides the UH community an inclusive environment that cultivates the development of life skills through engaging and meaningful recreation programs, facilities and services.

Goals (Addendum A FY 15 Strategic Priorities) 1) Marketing & Communications - Be creative in meeting the needs of participants, build a positive image and increase University community awareness

• Research and purchase video equipment and software to produce videos and then create and distribute promotional videos to campus community DSAES SI 5c– Status: Complete/ Ongoing

o Videos were created to engage students on the website and social media. • Expand use of digital technologies around campus for promotions DSAES SI 2b & 5c – Status:

Complete/Ongoing o A Social Media Plan was developed, along with a “Street Team” to focus on social media and

incorporated #UHfit and #UHrec that resulted in a total increase of 466% across Facebook, Instagram and Twitter platforms, and expanded the use of digital signs across campus.

o Online G.A. brochure was created to assist with recruitment • Assess current promotional practices to determine the most effective methods of communication to

students and the greater community DSAES SI 4a & 5b – Status: Complete o Member Services worked with Bauer to develop a membership marketing plan. o Members were invited to sign up to receive electronic updates about the Natatorium Project and

we have increased the use of email to communicate with members about deadlines. • Incorporate new UH brand DSAES SI 5a – Status: Complete/Ongoing • Develop a CR brand and a campaign to promote it DSAES SI 5a – Status: Complete/Ongoing • Develop Cougar Cub Camp newsletter DSAES SI 5c – Status: Incomplete • Hold periodic “stakeholder” meetings each semester DSAES SI 4b & 5c– Status: Complete

o OA held monthly info session to promote trips and clinics that were successful in the fall, but the spring sessions had no attendance.

• Explore feasibility of selling ad space within CRWC DSAES SI 2d – Status: In Progress o Meetings with DSAES advancement officer and a corporate relations development officer were

held to discuss the possibilities. Usage data will be provided to assist in developing various options.

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2) Development - Foster an environment that supports student and professional development with a commitment to success for individuals and the University

• Offer select credit based courses through HHP DSAES SI 6a– Status: Incomplete/Postponed o Initial meetings with HHP leadership did not lead to collaboration this year. Alternative

departments, classes, and methods may be attempted in the future. • Develop Sport Club President’s Retreat DSAES SI 1d – Status: Complete • Develop a structured internship program in collaboration with academic departments DSAES SI 2c–

Status: Incomplete/Postponed o A comprehensive departmental program has been postponed due to a staff vacancy; however,

Member Services worked with Bauer to create an internship. • Create a Sport Club Council DSAES SI 1d – Status: Complete/Ongoing

o A model was adopted and initial elections held in May in preparation for full implementation in Fall 2015.

• Become a continuing education provider with AFAA and ACE DSAES SI 3b – Status: Incomplete o Application was submitted.

• Develop a Campus Recreation G.A. orientation for each fall semester and teambuilding activity for each spring semester DSAES SI 2c – Status: Complete/Ongoing

• Provide a NIRSA in-service and educational series to encourage and prepare students involved and encourage to present DSAES SI 2c – Status: Modified/Ongoing

o The Pro Rec student organization was restructured and led efforts to get students involved with NIRSA.

• Develop a competitive G.A. program to attract national candidates DSAES SI 2c – Status: Complete/Ongoing

o The departmental timeline for recruitment was modified and an online marketing publication was developed and used in the recruitment process to hire G.A.s for FY16.

• Revamp Building Supervisor training to further develop and prepare student employees in this position to succeed Status: Complete/Ongoing

o A 9-week pilot training program was developed incorporating a series of workshops focusing on communication, leadership, safety and ethics. Supervisors and staff are now involved in the interview, hiring, and training process for new staff.

• Increase the number of UH students attending and presenting at local, regional, and national workshops and conferences – DSAES SI 2c - Status: In Progress

o Twenty-two student employees attended TexFit 2015(50% increase since 2013) with three giving presentations and students coordinated the first ever demo team. Ten undergraduate and graduate students attended NIRSA Regional IV in Shreveport, Louisiana. Five students attended the Texas Outdoor Leadership Conference at Sam Houston State University. Four students (two each) attended and officiated at NIRSA regional flag football and basketball tournaments.

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• Research and gain commitment from area universities for a UH hosted Campus Recreation Lifeguard Competition DSAES SI 1d & 2c – Status: Modified

o After sending a team of lifeguards to compete in a local competition, due to necessary resources to host the focus has been modified to simply continue to participate in existing competitions rather than host.

• Host or apply to host workshops, conferences, and events DSAES SI 1d & 2c – Status: Complete o UH applied and was selected to host NIRSA regional basketball tournaments in 2016 and 2017.

Hosted the Collegiate Climbing Series competition in February with over 65 climbers from other Texas institutions. Implemented a Texas State Parks Ambassadors program to students using rental services in support of opportunities for parks ambassadors.

3) Facilities - Actualize and leverage facilities to support a vibrant campus community • Expand Wi-Fi capabilities throughout CRWC, the leisure pool and both fields DSAES SI 2b, 2e, & 6e -

Status: Complete o Campus Recreation received $75,000 in one time funding to expand Wi-Fi throughout the

CRWC and is working with UHIT on the project and it was completed in April 2015. • Complete Construction for Natatorium Pump Room and Building HVAC/Electrical Project DSAES SI

2e & 6d – Status: Complete o The Natatorium Project began on December 19, 2014, and was completed June 24, 2015.

• Add electrical and data capabilities to Personal Training Office DSAES SI 2b, 2e, & 6d – Status: Incomplete

o This will be completed in FY16. • Install shade structure at leisure pool DSAES SI 2b, 2e, & 6d – Status: Postponed

o Postponed due to funding limitations. • Implement new Recreation Management Software DSAES SI 2b & 2e – Status: Complete/Ongoing

o Fusion implementation began August 2015 with additional components being incorporated in FY16.

• Implement online registration processes DSAES SI 2b & 2e – Status: Postponed o This is will be implemented as additional capabilities of the new software platform are

implemented in FY16. • Upgrade ProStar and Galaxy software DSAES SI 2b, 2e & 6d – Status: Complete

o The entire timing system, video boards and software were replaced. • Assess and explore feasibility of repurposing underutilized facility space in the combat room DSAES SI

2b, 2e, & 6d - Status: Postponed o This project has been postponed pending further data collection and available funding.

• Improve playing surface of CRWC Field DSAES SI 2b,2e, & 6d – Status: Complete/Ongoing o The project was completed, but the fields were severely damaged from the heavy use during the

fall semester. The fields were closed for additional maintenance over the summer. • Work with Athletics to utilize new stadium for select programs/events DSAES SI 6f – Status: Complete

o Due to inclement weather and delays in the intramural schedule this did not work out in the fall.

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• Conduct energy audit DSAES SI 2b& 6d – Status: Postponed o This has not been initiated due to other priorities and a change in leadership within FM.

• Execute annual projects/purchases on Equipment Replacement Plans DSAES SI 2b & 2e – Status: Complete

• Create new Maintenance Handbook for all new pump room equipment DSAES SI 2 b – Status: In Progress

o Under development based on manufacturer recommendations for each component. Service will be performed by a combination of FM and external contractors.

• Implement Fitness Zone orientation program for groups and/or individuals DSAES SI 2b & 2e – Status: Complete

o Implementation of this program satisfies ACSM and industry standards that were previously unmet. Also implemented a FIT for HIRE program and Small Group Training and fee structure to be implemented in Spring 2016.

• Ensure compliance with local and state codes through the completion of Natatorium Pump Room Project DSAES SI 2b & 2e – Status: Complete

• Research and install biometric scanners for CRWC access along with implementation of new recreation management software DSAES SI 2b &2e – Status: Postponed

o Biometrics will be introduced in FY16. 4) Fiscal Management - Promote an atmosphere of transparency and fiscal responsibility

• Implement new reservation rates DSAES SI 2b – Status: Complete o New Rates were implemented for FY15. o New rental rates for OA equipment were implemented January 2015.

• Research and implement select retail (pro shop) items for CRWC Welcome Desk DSAES SI 2b & 2e – Status: Complete/ Ongoing

o A Pro Shop was opened with a small number of initial items to test the concept for FY15. • Implement new towel, locker, and clean-out fees DSAES SI 2b – Status: Complete

o These fees were implemented for FY15. • Develop and implement FIT for HIRE program DSAES SI 1d & 2b – Status: Complete

o Implemented and will be further marketed in FY16. • Identify and allocate 2% of annual budget to reserve fund for capital projects DSAES SI 2b – Status:

Incomplete o The department simply lacks the funding to currently accomplish this despite program areas

cutting their FY15 budgets by 5-10% each. • Develop long-term plan for rate increases for member services and rental rates DSAES SI 2b – Status:

Complete/Ongoing • Identify and market the aquatic facilities to outside stakeholders & identify potential tenants - DSAES SI

2b & 5c – Status: Complete/Ongoing o Partnership agreements were put in place with Central Swim Houston and Cougar Dive Club,

and CR has partnered with Harris County Houston Sports Authority to attract large scale events and meets.

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• Develop a plan and set revenue targets for Small Group Personal Training DSAES SI 2b – Status: Complete

o This program is dependent on the conversion of the Combat Room into a training space and is pending funding, but a proposal and fee structure was developed with a pilot of this program incorporated into the Biggest Loser program.

• Develop partnerships to expand programming and revenue generation of natatorium (master swim, camps, clubs, etc.) DSAES SI 6f - Status: Complete

o New partnerships are in place for FY16 with Cougar Dive and Central Swim Houston that will support additional programs, revenue generation through rentals, and memberships.

• Work with University partners to assess the viability of a challenge course DSAES SI 1d & 2b – Status: Postponed

o Campus Partners have been identified and further progress is pending future funding. • Develop and implement a sponsorship plan for select programs DSAES SI 2d – Status: Postponed

o Small sponsorships or donations are solicited for a few programs, but a comprehensive departmental plan is on hold due to staff resources.

• Explore feasibility of electronic waivers - DSAES SI 2b, 2e, & 6e – Status: In Progress o Data from Texas peer institutions have been collected and initial discussions with the Office of

General Counsel have occurred. An official proposal from Campus Recreation and Student Life will be developed in Fall 2015 to be submitted to the VP of DSAES.

5) Programs - Provide recreational and fitness opportunities to promote healthy lifestyles that engage the campus community

• Expand Residential Life-Intramural Sports points program to include all major and minor team sports and some individual and dual events DSAES 1d &2e – Status: Incomplete

o Res Life ended their Recreational Sports Program committee and the Res Hall program ended with it, but this committee may be brought back in the future.

• Offer “Red Cross Programs to Go” program DSAES SI 2b & 2e – Status: Modified/Complete o The program was researched and was determined not to be cost effective. Focus will be placed

on marketing existing Red Cross programs. • Identify additional or new special programs/events to host each year DSAES SI 1d – Status:

Complete/Ongoing o Adventure Houston was offered Fall 2014 to the Commuter Assistance Program with limited

success. Teambuilding programs were offered, but the trip portion of the program did not make. o Initial planning has begun for a possible international trip with Outdoor Adventure. The

program was then offered to the FYRE program in Spring 2015 with moderate success. o Four new fitness formats were added to the Group Fitness schedule (Zumba Step, Step Aerobics,

CSI: Circuit Strength Intervals and Ballet Barre), rebranded Body Sculpt, and implemented Fitness Field Trip program in collaboration with Outdoor Adventure in Spring 2015.

• Plan and host grand re-opening of Cullen Field DSAES SI 1d & 2e – Status: Complete o The event was held on September 15, 2014, with about 100 attendees.

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• Host campus-wide wellness event DSAES SI 1d – Status: In Progress o Campus Recreation contributed to the SGA Wellness Week Fall 2014. Biggest Loser incentive

program was successfully offered in Spring 2015. Successfully collaborated to host a screening of the documentary film Fed Up in February with 125 students in attendance.

• Plan grand re-opening of aquatic facilities DSAES SI 1d & 2e – Status: Complete o Rec Fest, featuring the grand re-opening of the natatorium was planned for September 2, 2015.

• Partner with Student Life to offer programming options for late night events DSAES SI 1 d– Status: In Progress

o Student Program Board was a partner for screening of Fed Up. 6) Operational Processes - Cultivate an environment of personal and departmental accountability as demonstrated through policies and procedures, reporting structure, and assessments

• Implement an inventory process for all Sport Club equipment DSAES SI 2b – Status: In Progress o Researching other institutional procedures and identifying what equipment is purchased by clubs.

• Utilize Equipment Inventory Database to guide purchasing decisions DSAES SI 2b – Status: Complete o Spreadsheets have been developed to track equipment purchases and an equipment replacement

plan is reviewed and modified annually. • Research and complete procurement process for new Recreation Management software DSAES SI 2b &

6e – Status: Complete o Fusion software was implemented in August 2015.

• Create and execute annual Assessment Plan on a 3 year cycle incorporating programs, operations, and NASPA Consortium Campus Recreation Impact Study each year respectively DSAES SI 4a – Status: Complete

• Explore and implement 360 evaluations with various staff DSAES SI 2b & 4a – Status: Complete • Develop action plan in response to Departmental External Review DSAES SI 2b – Status: Complete • Collaborate with Dean of Students to streamline incident reporting using Maxient software DSAES SI

2b – Status: Delayed o Implementation has been delayed to allow staff to fully focus on the implementation of new

reservation software and the procurement and implementation of new recreation management software

• Review and revise job descriptions for full-time staff to ensure responsibilities are further defined and at an appropriate pay grade to contribute to successful recruitment and hiring DSAES SI 2a – Status: In Progress

o This process was completed for Associate Director positions and aquatic positions with the others to follow. A market analysis is also being done for positions to compare salaries with NIRSA and DSAES.

• Develop staffing plan to support growing programs and services DSAES SI 2a – Status: Complete/Ongoing

o Staff has provided input and a proposed organizational chart and staffing plan has been submitted to AVP for review. Implementation is pending funding.

• Review & revise student job descriptions DSAES SI 2b - Status: In Progress

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o Only a few areas have completed this. The remainder will be reviewed as the DSAES Student Employee Work Group also reviews and makes recommendations for institutional templates.

Major Accomplishments

• Completed the renovation of Cullen Field that provides a higher quality playing surface and the addition of lights which allowed for evening programs. Intramural Sport team sport forfeit rates was at its lowest in 3-years and dropped from 28% to 11% for flag football and from 26% to 15% for outdoor soccer with the ability to play in the evening as opposed to weekends.

• Completed an $8.5 million renovation of the natatorium and leisure pool and our pools were ranked #6 in the nation according to College Rank. Additionally, we have developed external partnerships with Cougar Dive Club and Central Swim Houston as the natatorium re-opens. These partnerships allow us to outreach to the greater Houston community, generate rental revenue, increase CRWC memberships, and also allow us to offer Master’s Swim to the UH community.

• Progress towards External Review recommendations include the aforementioned partnerships and Harris County Houston Sports Authority, ongoing negotiations with Athletics, created a marketing “Street Team”, implemented a new tag line and marketing strategies, introduced a departmental organizational model, and revisited program standards to define success.

Utilization Reports (Addendum B) • CRWC student participation increased 11% from 539,464, to 600,211. Facility rental attendance was

21,973, total attendance for facility tours was 11,827, and faculty/staff participations were 30,534 bringing the grand total participations to 664,545.

• Registered participations increased by 20% from 66,095 in FY14 to 79,165 in FY15.

Assessment Projects This is the third year of a 3-year assessment cycle which focused on facilities and operations. Facility and Operations Rental Satisfaction The online survey is sent to the contact person for each facility rental with Campus Recreation following the rental date. The survey was implemented late in the fiscal year so it has had a very low response rate with only two respondents; however, the responses have been positive indicating a high level of satisfaction with the reservation process, execution of the requests and the responsiveness of staff. This assessment will be continued for FY16 and provide feedback concerning the satisfaction with the reservation process, execution of the reservation, and the knowledge and responsiveness of staff. This information will be used to modify and improve the departmental reservation and rental process. Facility & Customer Service Satisfaction This online survey was administered to CRWC participants during the Spring 2015 semester with 158 respondents. Facility usage by respondent was 66% in weight room followed by 61% using main gym or center court. 15% of weight room users and 7% of cardio users shared a primary concern with the quantity of equipment, functionality of space, and maintenance of the equipment. In addition, 25% of main gym users and 36% of badminton users reported feeling inadequate space/availability for participation in their sport of choice. Notable evidence is apparent from data and observation that the fitness spaces are overcrowded, especially

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during peak hours. Further review and adjustment of equipment layout, additional equipment replacement pending funding, and continued outsourcing of fitness equipment will be continued. Marketing Focus Groups Two focus groups were held with a total of 67 participants during the Fall 2014 and Spring 2015 semesters. Student responses confirmed that they prefer to be engaged through social media with Instagram being the most prominent. Students also indicated that they prefer to receive communications in the form of an email newsletter from the department rather than a broader newsletter such as CoogNews, which they indicated had too much information. Based on this feedback, a more intentional plan identifying the frequency and timeline with which promotional postings will be made on various social media sites with a focus on Instagram, Facebook, and Twitter. Short contests using social media platforms such as a “30 Days of Instagram Challenge” will be incorporated to reach additional students to further increase student engagement on departmental social media pages. During the Spring 2015, a Campus Recreation tag line, “Strengthening the Pride” and #UHRec were incorporated with all promotional materials. Employee Culture Interviews- Student Employees Supervisors from five component areas within Campus Recreation conducted a 5-question interview with 134 student employees prior to their annual employee evaluation. Several primary and a few secondary themes arose from the interviews. When asked, “What added value to their experience?” responses overwhelmingly referenced the interpersonal nature of the work. Relationships among the staff were almost entirely referenced in a positive way with any negative relationships being referenced as anomalies in a larger context of a positive work environment. One strong theme emerged about perceived barriers to performance across all component areas of the department: lack of or poor communications. This concern was cited in professional staff interactions, student-supervisory interactions, peer-to-peer interactions, and customer service interactions. Students noted a lack of information and the dissemination of misinformation. When referencing the impact of their employment, students again referenced relationships and friendships as the most valuable take-a-way. A variety of transferrable skills were referenced in these responses including, but not limited to professionalism, interpersonal skills, leadership and risk management. Improved self-confidence was referenced more frequently than any individual transferrable skill. Communication has been identified as a departmental priority value for FY16, and the department is also focusing on and incorporating transferrable skills that employers are looking for as identified in the NIRSA/ NACA into student staff training for FY16. Employee Culture - Exit Interviews An Exit Interview Survey was conducted with 23 students from five component areas. Length of employment varied in duration with 44% employed for one semester, 26% for 2-3 semesters, and 30% employed 4 or more semesters. The factors most significantly affecting retention within Campus Recreation were graduation and other jobs 39% equally, and 65% of students employed responded their employment was satisfying while 35% strongly disagreed. Based on responses 61% felt their experience prepared them for a successful future career and 52% stated their employment helped achieve their academic goals. Twenty one respondents noted the greatest improvement through their employment was attributed to cooperation 85%, communication 80%, and problem solving 71% which contributed to their overall student development and success. The primary dissatisfaction with their position was the administrative leadership (professional staff, graduate assistant) versus their peers of 42%. The most noted contributing factors to their dissatisfaction was lack of respect 33%, responsiveness 52%, communication, wages 38%, and insufficient resources/equipment required for position 35%. The departmental Training and Development committee implemented student employee learning outcomes utilizing department values and identified the most desired employable skills by NIRSA/NACA for FY16. This will provide employees an opportunity to make a direct connection between work skills and

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departmental values cultivating their knowledge and competency in customer service, communication, safety, diversity and inclusion and their value to desirable employable skills to their current position. Areas of Continuous Improvement Opportunities

• Additional collaborations with HHP to provide Athletic Training Services, informational services within the CRWC, and internships. Additional collaborations or partnerships are being implemented with Athletics and various community groups such as Cougar Dive Club, Harris County Houston Sports Authority, and Central Swim Houston Club.

• Additional services such as a bike shop and challenge course would add value to the UH Community. • Pending resources, additional special events and the expansion of fitness and wellness programs are

needed. Challenges

• Facility Issues o For an institution of almost 41,000 students, UH has a significant shortage in both the quantity

and quality of field space which has resulted in the necessity of renting field space at the Houston Area Sports Park to host home competitions for Sport Clubs and some Intramural Sport events, but it is becoming more challenging to schedule space there. The renovation to Gertner Field did not address the lack of field space.

o Usage patterns in the weight room continue to exceed functional capacity during peak hours and coordinating and scheduling activity spaces is becoming more difficult with increased usage. Programs are constrained by facility space.

o Facility deficiencies related to original design, construction, and lack of maintenance continue to surface and require costly repairs.

• It continues to be a challenge to navigate in a timely manner University processes related to facility projects, contracts and Requests for Purchase (RFP).

• Business service needs are not being met. Challenges remain in the timely completion of monthly and end of year reports by program/functional areas. Other challenges include the timely processing of hiring and termination of hourly employees, reimbursements and travel paperwork.

Budget/Fundraising/Grants Issues & Challenges

• Funding is tight and programs lack the funding, personnel, and facility resources to improve or expand to meet the needs of an institution this size. The department is exploring other opportunities for funding.

Fundraising/Grants • Several meetings with the DSAES Development Officer were held to discuss options for sponsorships

and advertising within facilities. Staff Highlights Departed Staff Jay Parks, Associate Director, Programs, August 2014 Evan Kinat, Intern, December 2014 Sarah Shea, Instructional Assistant, Operations, May 2015; Accepted position at Purdue University Erin Daniels, Instructional Assistant, Outdoor Adventure, June 2015; Accepted position at North Carolina State University Caleb Wells, Assistant Director, Outdoor Adventure, August 2015

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New Staff Nancy Harrington, Instructional Assistant, Outdoor Adventure, August 2015 Amy Comstock, Instructional Assistant, Marketing, August 2015 Ryan Wong, Instructional Assistant, Operations, August 2015 Tamsen Burke, Associate Director, Programs and Assessment, June 2015 Mitch Ward, Instructional Assistant, Intramural Sports, August 2014 Jeremy Chance, Instructional Assistant, Fitness, August 2014 Presentations/Involvement/Oversight/Awards/Recognition

• Melanee Wood, Presenter, NIRSA Region IV Conference, This is Your Brain…On Exercise; Chair, Health & Wellness Program Committee; Co-Chair, DSAES Assessment Committee; Discussion Panelist, Dear White People (Center for Diversity & Inclusion); Healthy Coogs 2020 Committee; Employee Wellness Committee; WOW Healthy U Subcommittee

• Jeremy Chance, Member, Associate Director Programs & Assessment Search Committee, Health & Wellness Program Committee, Fed Up Screening Committee, Weeks of Welcome Healthy U Subcommittee

• Rachel O’Mara & Kim Clark, Presenters, Athletic Business Conference, November 2014, Emergency Preparedness: Planning for an Active Shooter

• Rachel O’Mara & Allison Baker, Presenters, 2015 Texas Public Pool Council Annual Conference, Lifeguarding, More Than Just a Paycheck: Incorporating Student Development into Your Workplace

• Allison Baker, Presenter, 2015 Gulf Coast Aquatics Association Lifeguard Management Academy, Supervising Peers

• Brian Mills, Presenter, NIRSA Region IV Conference, Howard’s Gift; Chair of NIRSA National Flag Football Work Team, Co-Director, NIRSA National Flag Football Championships, and Assistant Director of Officials for NIRSA Region IV Flag Football Tournament hosted by Texas A&M University

• Mitch Ward, Member, Official’s Committee, NIRSA Region IV Flag Football hosted by Oklahoma State; Member, All Tournament Committee for NIRSA Regional Flag Football hosted by Southern Mississippi

• Kristen Drapp Lafleur, Member, NIRSA National Tennis Work Team • Caleb Wells, Member, First Year Experience Committee • Kim Clark, Member, NIRSA –USTA National Tennis on Campus Committee; Director of Competition

NIRSA –USTA National Campus Championship; NIRSA Region IV Conference Committee; Employee Wellness Committee; Healthy Coogs 2020 Committee; UH Student Employee Work Group; Chair, Student Center Director Search Committee

Student & Faculty Shared Governance

• Campus Recreation Advisory Board • Kristen Drapp Lafleur, Advisor of 23 Sport Clubs • Brian Mills, Advisor, Delta Zeta and Intramural Sports Advisory Council • Asha Mata, Advisor, Pro Rec Student Organization

Collaborations/Partnerships

• Student Housing & Residential Life – Move-in • Student Life – Cat’s Back • Texas State Parks – Ambassador’s program offering State Park promotional materials to UH students

and also providing outreach opportunities.

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• UH Wellness, Health Center, Health & Human Performance, Student Program Board - Fed Up Documentary Screening

• Dance - Fitness provided practicum opportunities for a Pilates Instruction academic class. FY16 Goals (Addendum C - FY 16 Goals with Action Steps)

• Marketing and Communications – Build a positive image, increase University community awareness of programs and services, and share our “story”. – DSAES SI 2b, 2d, 5a, 5b, & 5c

• Student and Professional Development – Support student and professional development with a commitment to success for individuals and the University. – DSAES SI 1d, 1e, 2a, 2c, 4a, & 6a

• Facilities – Actualize and leverage facilities to raise awareness, increase cost effectiveness, achieve a broader service reach, increase sustainability, and manage resources. – DSAES SI 2b, 2e, 3c, 4a, 4b, 4c, 6e, & 6f

• Fiscal Management – Promote an atmosphere of transparency and fiscal responsibility. – DSAES SI 2b, 2e, 6c, & 6e

• Programs – Provide recreational, leadership and fitness opportunities to promote healthy lifestyles that engage the campus community. – DSAES SI 1a, 1d, 2c, 3a, 3b, 3c, 6e, & 6f

• Operational Processes – Cultivate an environment of personal and departmental accountability as demonstrated through policies and procedures, reporting structure, and assessments. – DSAES SI 4a, 4c, 2a, 2b, & 2e

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Addendum A Department of Campus Recreation

Strategic Priorities Fiscal Year 2015

1. Marketing and Communications - Be creative in meeting the needs of participants, build a positive

image and increase University community awareness a) Develop and execute a comprehensive and integrated marketing plan to increase awareness of

facilities, programs and services o Create & distribute promotional videos to campus community DSAES SI 5c– FY15 o Research and purchase video equipment and software to produce videos DSAES SI 2b– FY15 o Expand use of digital technologies around campus for promotions DSAES SI 2b & 5c – FY15 o Assess current promotional practices to determine the most effective methods of communication

to students and the greater community DSAES SI 4a & 5b – FY15 & 18

b) Solidify a brand and image through consistent delivery of marketing materials o Incorporate new UH brand DSAES SI 5a – FY14 &15 Complete/Ongoing o Develop a CR brand and a campaign to promote it DSAES SI 5a - FY15

c) Modernize communication through effective use of technology to maximize Departmental

outreach

d) Create a culture of open communication in and across all levels within the department and stakeholders • Develop Cougar Cub Camp newsletter DSAES SI 5c – FY15 • Hold periodic “stakeholder” meetings each semester DSAES SI 4b & 5c– FY15

e) Pursue advancement opportunities in conjunction with DSAES Development Officer o Explore feasibility of selling ad space within CRWC DSAES SI 2d – FY15

o Explore and sell ads on Neptune Radio

2. Development - Foster an environment that supports student and professional development with a commitment to success for individuals and the University a) Provide opportunities for students to learn and grow through recreational experiences

o Offer select credit based courses through HHP DSAES SI 6a– FY14-15 Postponed Officiating, climbing, etc. (activity classes)

o Develop Sport Club Officer Training DSAES SI 1d – FY14 Complete o Develop Sport Club President’s Retreat DSAES SI 1d – FY15 o Develop a structured internship program in collaboration with academic departments DSAES SI

2c– FY15

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b) Develop well-rounded student employees that, upon graduation, will be competitive in the global market o Create a Sport Club Council DSAES SI 1d – FY15 o Become a continuing education provider with AFAA and ACE DSAES SI 3b – FY15

c) Develop a culture that fosters intentional growth and commitment to success for students

pursuing a career in campus recreation or related field o Develop a Campus Recreation G.A. orientation for each fall semester and teambuilding

activity for each spring semester DSAES SI 2c – FY15 o Provide a NIRSA in-service to encourage and prepare students involved and encourage to

present DSAES SI 2c – FY15 (Engagement Coordinator) o Develop a competitive G.A. program to attract national candidates DSAES SI 2c – FY15 o Implement NIRSA educational series for students interested in pursuing G.A. or other

positions in field DSAES SI 2c– FY15

d) Encourage and support growth and learning for employees through active involvement in local, state, regional and national development opportunities

o Increase the number of UH students attending and presenting at Tex Fit – DSAES SI 2c FY15-18

o Research and gain commitment from area universities for a UH hosted Campus Recreation Lifeguard Competition DSAES SI 1d & 2c – FY15

o Host or apply to host workshops, conferences, and events DSAES SI 1d & 2c – FY15-18

3. Facilities & Equipment - Actualize and leverage facilities and equipment to support a vibrant campus community a) Assess and update facility spaces and technologies to ensure a quality student experience

o Expand Wi-Fi capabilities throughout CRWC, the leisure pool and both fields DSAES SI 2b, 2e, & 6e - FY15-16

o Complete Construction for Natatorium Pump Room and Building HVAC/Electrical Project DSAES SI 2e & 6d – FY15

o Add electrical and data capabilities to Personal Training Office DSAES SI 2b, 2e, & 6d – FY 15

o Install shade structure at leisure pool DSAES SI 2b, 2e, & 6d – FY15 o Implement new Recreation Management Software DSAES SI 2b & 2e – FY15-16 o Implement online registration processes DSAES SI 2b & 2e – FY15-16 o Upgrade ProStar and Galaxy software DSAES SI 2b, 2e & 6d – FY17 o Assess and explore feasibility of repurposing underutilized facility space in the combat room

DSAES SI 2b, 2e, & 6d - FY15

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b) Meet the needs of the expanding residential student population by increasing indoor and outdoor facility space

o Improve playing surface of CRWC Field DSAES SI 2b,2e, & 6d – FY15 o Work with Athletics to utilize new stadium for select programs/events DSAES SI 6f - FY15

c) Aspire to meet LEED standards with current and future facility projects

o Conduct energy audit DSAES SI 2b& 6d – FY15

d) Execute comprehensive maintenance schedules and replacement plans for all facility components and equipment o Execute annual projects/purchases on Equipment Replacement Plans DSAES SI 2b & 2e – FY15 o Create new Maintenance Handbook for all new pump room equipment DSAES SI 2 b – FY15

e) Provide a safe, accommodating, and secure environment for the University Community

o Implement Fitness Zone orientation program for groups and/or individuals DSAES SI 2b & 2e – FY15

o Ensure compliance with local and state codes through the completion of Natatorium Pump Room Project DSAES SI 2b & 2e – FY15

f) Incorporate and maximize the use of technology to enhance the customer experience o Research and install biometric scanners for CRWC access along with implementation of new

recreation management software DSAES SI 2b &2e – FY15-16

4. Fiscal Management- Promote an atmosphere of transparency and fiscal responsibility

a) Develop and implement a business plan that incorporates fee funding, building reserve funds, and revenue generation o Implement new reservation rates DSAES SI 2b – FY15 o Research and implement select retail (pro shop) items for CRWC Welcome Desk DSAES SI 2b

& 2e – FY14-15 Complete & Ongoing o Implement new towel, locker, and clean-out fees DSAES SI 2b – FY15 o Develop and implement FIT for HIRE program DSAES SI 1d & 2b – FY15 o Identify and allocate 2% of annual budget to reserve fund for capital projects DSAES SI 2b –

FY15 o Develop long-term plan for rate increases for member services and rental rates DSAES SI 2b –

FY15 o Identify and market the aquatic facilities to outside stakeholders DSAES SI 2b & 5c – FY15

Identify external groups interested in becoming regular tenants within the natatorium o Develop a plan and set revenue targets for Small Group Personal Training FY15 DSAES SI 2b o Develop Athletic Partnership to expand programming and revenue generation of natatorium

(master swim, camps, clubs, etc.) DSAES SI 6f FY15

15

b) In conjunction with the Division Advancement Officer identify opportunities for fundraising and sponsorships to support capital projects, programs and events o Work with University partners to assess the viability of a challenge course DSAES SI 1d & 2b –

FY15 o Develop and implement a sponsorship plan for select programs DSAES SI 2d – FY15

c) Explore grant funding opportunities to support the expansion of programs and facilities

d) Adopt and implement responsible practices that contribute to social, environmental, and

economic sustainability initiatives that enhance the UH community o Explore feasibility of electronic waivers - DSAES SI 2b, 2e, & 6e – FY15

5. Programs - Provide recreational and fitness opportunities to promote healthy lifestyles that

engage the campus community a) Increase opportunities for student involvement by improving and/or expanding programs and

utilizing other campus facilities o Expand Residential Life-Intramural Sports points program to include all major and minor team

sports and some individual and dual events DSAES 1d &2e – FY15 o Offer “Red Cross Programs to Go” program DSAES SI 2b & 2e – FY15

b) Create, implement, and/or facilitate large scale events to showcase facilities and programs for

the campus community o Identify additional or different special events to host each year DSAES SI 1d – FY15 o Plan and host grand re-opening of Cullen Field DSAES SI 1d & 2e – FY15 o Host campus-wide wellness event DSAES SI 1d – FY15 o Plan grand re-opening of aquatic facilities DSAES SI 1d & 2e – FY15

c) Offer programming to engage under-represented populations to enhance the campus

experience

d) Collaborate with campus partners and others to develop opportunities that impact student engagement o Partner with Student Life to offer programming options for late night events DSAES SI 1 d–

FY15

6. Operational Processes – Cultivate an environment of personal and departmental accountability as demonstrated through policies and procedures, reporting structure, and assessments. a) Review and modify departmental policies, processes, and procedures to maximize both

efficiency and effectiveness o Implement an inventory process for all Sport Club equipment DSAES SI 2b – FY15 o Utilize Equipment Inventory Database to guide purchasing decisions DSAES SI 2b – FY15

16

o Research and complete procurement process for new Recreation Management software DSAES SI 2b & 6e – FY15

b) Standardize assessment, planning and reporting cycles to demonstrate contributions to student

success o Create and execute annual Assessment Plan on a 3 year cycle incorporating programs,

operations, and NASPA Consortium Campus Recreation Impact Study each year respectively DSAES SI 4a – FY15

o Explore and implement 360 evaluations with various staff DSAES SI 2b & 4a – FY15-16 o Develop action plan in response to Departmental External Review DSAES SI 2b – FY15

c) Leverage resources in conjunction with campus partners to increase operational efficiency and

satisfaction o Collaborate with Dean of Students to streamline incident reporting using Maxient software

DSAES SI 2b – FY15

d) Develop and execute an effective intentional operating plan for human, technological and facility resources o Review and revise job descriptions for full-time staff to ensure responsibilities are further

defined to contribute to successful recruitment and hiring DSAES SI 2a – FY15 Compare FT salaries within NIRSA and DSAES

o Develop staffing plan to support growing programs and services DSAES SI 2a – FY15 o Review & revise student job descriptions DSAES SI 2b - FY15

17

Addendum B Utilization Charts

CRWC Access

Fiscal Year 2014-2015 2013-14 2012-13 2011-12 2010-11 2009-10 2008-2009

FALL

Total Unique Participants 19,136 19,945 17,330 17,555 17,342 16,195

Total Participations 242,026 232,462 221,432 211,382 197,990 150,795

Male* 58% 58% 58%

Female* 42% 42% 42%

Unique Student Participants 19,044

Total Student Participations 231,346

SPRING

Total Unique Participants 18,347 16,987 17,021 17,893 17,681 17,681 9,894

Total Participations 278,331 232,862 239,587 248,624 228,600 212,745 47,560

Male* 57% 57% 57%

Female* 43% 43% 43%

Unique Student Participants 18,255

Total Student Participations 267,651

SUMMER

Total Unique Participants** 10,013 11,183 5,687 11,487 12,493 10,920 11,354

Total Participations 110,388 101,549 49,757 100,812 114,229 109,276 94,488

Male* 64% 63% 64%

Female* 36% 37% 36%

Unique Student Participants 9,327

Total Student Participations 101,214

YEARLY TOTALS

Unique Participants** 27,724 25,312 25,059 23,898 23,423 23,166 12,066

Total Participations(students, f/s) 630,745 539,464 510,776 560,818 540,819 472,816 142,048

Percentage +/- 17% 6% -9% 4% 14% 233%

* Custom report to track male and female participation implemented 2012-2013.

**Data Collected from Fusion 8/11-8/31 + Class data for 2014-2015 until 8/10/2015

Facility Rentals

FACILITY RENTALS 2014-2015 2013-2014 2012-13 2011-12 2010-11 2009-10 2008-2009

CRWC Attendance 20,217 32,244 131,135 74,522 79,922 60,390 349,287

# of Rentals 137 212 189 162 186 256 225

Intramural Field Attendance 1756 75 4,850 1,766 420 16,390 8,450

# of Rentals 13 5 4 2 3 12 21

Hoffman Tennis Attendance N/A 160 20 50 200 240 1,230

# of Rentals 3 3 1 2 2 2 3

CRWC Facility Tours N/A N/A N/A N/A N/A N/A N/A

# of Participants 11,827 N/A N/A N/A N/A N/A N/A

YEARLY TOTALS

Rental Attendance Totals 21,973 32,479 136,005 76,338 80,542 77,020 358,967# of Rentals 153 220 194 166 191 270 249

Percentage +/- -30% 13% 17% -13% -29% 8%

CRWC Facility Tours 151

Percentage +/- N/A

18

Campus Recreation and Wellness CenterMembership Comparisons

2007-2008 2008-2009 2009-2010 2010-2011 2011-2012 2012-2013 2013-2014 2014-2015*Alumni 89 87 82 97 96 71 79Alumni Family 43 30 18 8 6 5 18Alumni New Graduate 53 68 41 54 33 35 25Alumni New Grad Sponsored 7 8 9 4 5 2 1Alumni Sponsored 23 29 22 19 3 20 16Total Alumni (Fusion and Class) 197UH Program Participants 1 3 45 23 31 16 15 17Student 22 115 168 48 18 385 266 234Student Sponsored 48 131 111 106 120 102 179 123Faculty 31 197 197 223 228 160 150Faculty Staff Family 3 33 50 42 49 53 55Faculty Staff Sponsored 100 167 129 141 142 50 77Staff 500 450 442 560 699 391 338Total Faculty, Staff (Fusion and Class) 648YEARLY TOTALS

Total Membership 920 1,318 1,314 1,325 1,430 1,290 1,219 1,219Total Number +/- 398 -4 11 105 -140 -71 0

Percentage +/- 43% -0.3% 1% 8% -10% -6% 0%Percentage +/-Alumni Percentage +/- -2% -6% 18% -1% -26% 11% -100%Alumni Family Percentage +/- -30% -40% -56% -25% -17% 260% -100%Alumni New Graduate Percentage +/- 28% -40% 32% -39% 6% -29% -100%Alumni New Grad Sponsored Percentage +/- 14% 13% -56% 25% -60% -50% -100%Alumni Sponsored Percentage 26% -24% -14% -84% 567% -20% -100%UH Program Participants Percentage 200% 1400% -49% 35% -48% -6% 13%Student Percentage 423% 46% -71% -63% 2039% -31% -12%Student Sponsored Percentage 173% -15% -5% 13% -15% 75% -31%Faculty Percentage +/- 535% 0% 13% 2% -30% -6% -100%Faculty Staff Family Percentage +/- 1000% 52% -16% 17% 8% 4% -100%Faculty Staff Sponsored Percentage +/- 67% -23% 9% 1% -65% 54% -100%Staff Percentage +/- -10% -2% 27% 25% -44% -14% -100%Total Number Increase/DecreaseAlumni -2 -5 15 -1 -25 8 -79Alumni Family -13 -12 -10 -2 -1 13 -18Alumni New Graduate 15 -27 13 -21 2 -10 -25Alumni New Grad Sponsored 1 1 -5 1 -3 -1 -1Alumni Sponsored 6 -7 -3 -16 17 -4 -16UH Program Participants 2 42 -22 8 -15 -1 2Student 93 53 -120 -30 367 -119 -32Student Sponosored 83 -20 -5 14 -18 77 -56Faculty 166 0 26 5 -68 -10 -150Faculty Staff Family 30 17 -8 7 4 2 -55Faculty Staff Sponsored 67 -38 12 1 -92 27 -77Staff -50 -8 118 139 -308 -53 -338

*Implemented new software in August 2015

19

Member Services

Fiscal Year 2014-2015 2013-2014 2012-13 2011-12 2010-11 2009-10 2008-2009* 2007-2008*

FALL

Guest Passes/Locker/Towel

Community-Adult Passes 554 574 79 61 63 70 0 99

Guest-Adult Passes 3,506 4,376 3,608 3,886 3,591 2,877 4,189 2,714

Guest-Child Passes 448 669 202 241 320 380 437 128

Locker Rentals 780 633 713 690 623 108 1,096 261

Shower Towel Service 477 715 577 735 445 906 712 492

SPRING

Guest Passes/Locker/Towel

Community-Adult Passes 82 344 161 244 129 329 239 74

Guest-Adult Passes 3,361 4,367 4,871 5,594 5,297 6,440 4,715 5,442

Guest-Child Passes 247 329 326 588 535 889 801 691

Locker Rentals 1,688 628 743 679 763 1,408 1,127 910

Shower Towel Service 646 447 449 490 698 992 694 442

SUMMER

Guest Passes/Locker/Towel

Community-Adult Passes 947 1,947 1,286 2,397 1,773 2,054 1,812 0

Guest-Adult Passes 1,914 2,686 7,020 3,518 3,205 4,087 4,714 4,575

Guest-Child Passes 636 1,019 1,026 1,128 1,208 1,157 1,606 1,167

Locker Rentals 1,546 762 927 1,763 657 1,577 981 945

Shower Towel Service 1,058 483 402 578 662 1,247 767 479

YEARLY TOTALS

Community-Adult Passes 1,583 2,865 1,526 2,702 1,965 2,453 2,051 173

Percentage +/- -45% 88% -44% 38% -20% 20% 1086%

Guest-Adult Passes 8,781 11,429 15,499 12,998 12,093 13,404 13,618 12,731

Percentage +/- -23% -26% 19% 7% -10% -2% 7%

Guest-Child Passes 1,331 2,017 1,554 1,957 2,063 2,426 2,844 1,986

Percentage +/- -34% 30% -21% -5% -15% -15% 43%

Locker Rentals 4,014 2,023 2,383 3,132 2,043 3,093 3,204 2,116

Percentage +/- 98% -15% -24% 53% -34% -3% 51%

Shower Towel Service 2,181 1,645 1,428 1,803 1,805 3,145 2,173 1,413

Percentage +/- 33% 15% -21% 0% -43% 45% 54%

*These numbers were pulled from BNW software and are actual sales.

20

AquaticsFISCAL YEAR 2014-15** 2013-14 2012-13 2011-12 2010-11 2009-10

FALLLife Safety Courses (ARC)

Unique Participants 75 86 38 48 130 45Total Participations 78 97 38 48 146 45

Registered Activities * Unique Participants 98 98 45 47 35 27Total Participations 117 128 49 62 38 32

SPRINGLife Safety Courses (ARC)

Unique Participants 62 38 70 56 93 91Total Participations 62 40 72 60 101 94

Registered Activities * Unique Participants 0 86 26 46 88 74Total Participations 0 97 27 52 89 89

SUMMERLife Safety Courses (ARC)

Unique Participants 63 96 26 50 34 23Total Participations 65 104 26 52 36 25

Registered Activities * Unique Participants 0 132 53 54 138 206Total Participations 0 159 64 60 170 292

YEARLY TOTALSLife Safety Courses (ARC)

Unique Participants 200 211 124 128 251 152Total Participations 205 229 136 160 283 164

Percentage +/- -10% 68% -15% -43% 73% N/ARegistered Activities *

Unique Participants 98 307 120 145 247 291Total Participations 117 379 140 174 297 413

Percentage +/- -69% 171% -20% -41% -28% N/A* Registered actitivies include: scuba classes, swim lessons and master's swim **All aquatic facilities were closed in FY15 7-months for renovation.

21

FitnessFISCAL YEAR 2014-15 2013-14 2012-13 2011-12 2010-11 2009-10

FALLGroup Exercise

Unique Participants 1,847 1,517 N/A N/A N/A N/ATotal Participations 12,277 11,467 10,115 10,196 7,963 N/A

Classes Offered Per Week 97 66 48 64 63 N/APersonal Training

Unique Participants 62 60 54 42 83 17Total Participations 770 665 568 1,042 448 161

Registered Activities * Unique Participants 8 15 8 0 0 0Total Participations 8 15 8 0 0 0

SPRINGGroup Exercise

Unique Participants N/A N/A N/A N/A N/A N/ATotal Participations 13297 11,364 13,769 14,430 10,420 N/A

Classes Offered Per Week 77 69 60 59 53 N/APersonal Training

Unique Participants 97 71 88 96 100 35Total Participations 1008 801 822 1,337 1,352 328

Registered Activities * Unique Participants 24 0 32 98 0 0Total Participations 24 0 32 98 0 0

SUMMERGroup Exercise

Unique Participants N/A N/A N/A N/A N/A N/ATotal Participations 942 1,380 1,433 2,324 726 N/A

Classes Offered Per Week 15 23 22 26 28 N/APersonal Training

Unique Participants 47 33 Information included in fall and spring numbersTotal Participations 454 377 Information included in fall and spring numbers

Registered Activities * Unique Participants 19 0 0 3 0 0Total Participations 19 0 0 3 0 0

YEARLY TOTALSGroup Exercise

Unique Participants 3,159 N/A N/A N/A N/ATotal Participations 26,516 24,211 25,317 26,950 19,109 N/A

Percentage +/- 10% -4% -6% 41% N/A N/AMale 12% 11% 11% 14% 14% N/A

Female 88% 89% 89% 86% 86% N/APersonal Training

Unique Participants 157 123 142 168 133 52Total Participations 2236 1,843 1,390 2,379 1,800 614

Percentage +/- 21% 33% -42% 32% 193% N/ARegistered Activities *

Unique Participants 50 15 40 102 0 0Total Participations 50 15 40 102 0 0

Percentage +/- 233% -63% -61% N/A 0 0* Registered activities include: Biggest Loser and ACE certif ication classes

22

Intramural SportsFISCAL YEAR 2014-15 2013-14 2012-13 2011-12 2010-11 2009-10

FALL# Specific Activities Offered 16 21 16 11 14 17# of Teams (major and minor sports only) 309 317 444 211 302 249

Unique Participants 2,329 2,134 1,989 2,293 N/A N/ATotal Participations 13,154 9,175 7,252 7,375 10,824 9,411

Male 77% 80% 81% 84% N/A N/AFemale 23% 20% 19% 16% N/A N/A

IM Spectators 6,733 3,861 6,332 N/A N/A N/ASPRING# Specific Activities Offered 17 15 22 14 16 19# of Teams 509 439 637 346 327 333

Unique Participants 2266 2,166 2,174 2,172 N/A N/ATotal Participations 13,248 11,331 9,852 7,479 15,518 10,142

Male 87.50% 83% 85% 85% N/A N/AFemale 12.50% 17% 15% 15% N/A N/A

IM Spectators 6016 6123 5,637 N/A N/A N/ASUMMER# Specific Activities Offered 6 2 10 4 4 3# of Teams 39 12 38 22 17 16

Unique Participants 260 113 28 87 N/A N/ATotal Participations 1320 327 116 261 254 285

Male 86% 89% 100% 92% N/A N/AFemale 14% 11% 0% 8% N/A N/A

IM Spectators 473 159 0 N/A N/A N/AYEARLY TOTALSUnique Participants 3,584 3,288 3,177 3,497 N/A N/A

Percentage +/- 9% 28% -9% N/A N/A N/A# of Teams 1,009 1,020 1,119 579 646 598

Percentage +/- -1% -9% 93% -10% 8% N/ATotal Participations 26,505 20,821 17,220 15,115 26,596 19,838

Percentage +/- 22% 17% 14% -43% 34% N/AIM Spectators 13,222 10,143 11,969 N/A N/A N/A

Percentage +/- 30% -15% N/A N/A N/A N/A

23

Outdoor Adventure

FISCAL YEAR 2014-15 2013-14 2012-13 2011-12 2010-11 2009-10

FALLClimbing Wall

Unique Participants 1,037 1,062 1,278 N/A N/A N/ATotal Participations 3,579 3,463 3,942 3,490 4,054 4,046

Adventure TripsUnique Participants 78 60 N/A N/A N/A N/ATotal Participations 95 62 65 68 126 88

Registered Activities *Unique Participants 26 90 N/A N/A N/A N/ATotal Participations 29 91 60 101 130 113

SPRINGClimbing Wall

Unique Participants 719 768 801 N/A N/A N/ATotal Participations 2,410 2,141 2,513 2,718 2,572 3,319

Adventure TripsUnique Participants 69 92 N/A N/A N/A N/ATotal Participations 70 108 77 74 104 117

Registered Activities *Unique Participants 279 407 N/A N/A N/A N/ATotal Participations 284 417 268 257 299 288

SUMMERClimbing Wall

Unique Participants 366 379 374 N/A N/A N/ATotal Participations 2,195 2,079 1,181 1,865 630 1,568

Adventure TripsUnique Participants 0 16 18 N/A N/A N/ATotal Participations 0 16 18 10 18 25

Registered Activities *Unique Participants 29 0 25 N/A N/A N/ATotal Participations 29 0 25 N/A N/A N/A

YEARLY TOTALSClimbing Wall

Unique Participants 2,122 1,588 2,453 N/A N/A N/ATotal Participations 8,184 7,683 7,636 8,073 7,256 8,933

Percentage +/- 6.52% 0.62% -5% 11% -23% N/AAdventure Trips

Total Participations 165 176 160 152 248 230Percentage +/- -6% 10% 5% -39% 8% N/A

Male 38% 48% 11% 54% N/A N/AFemale 62% 52% 89% 46% N/A N/A

Registered Activities *Unique Participants 334 497 N/A N/A N/A N/ATotal Participations 356 508 353 358 429 401

Male 58% 52% N/A N/A N/A N/AFemale 42% 48% N/A N/A N/A N/A

Percentage +/- -30% 44% -1% -17% 7% N/A* Registered activities include: educational clinics, trip leader training ,climbing and team building programs

24

Sport Clubs

FISCAL YEAR 2014-15 2013-14 2012-13* 2011-12 2010-11 2009-10

FALL

# of Clubs 23 23 20 18 14 14

Unique Participants 664 637 523 396 299 318

Male 413

Female 251

Total Participations 7,355 6,941 4,939 8,588 8,434 8,341

Male 62% 65% 70% N/A N/A N/A

Female 38% 35% 30% N/A N/A N/A

SPRING

# of Clubs 23 23 21 18 14 14

Unique Participants 221 737 534 403 301 357

Male 600

Female 285

Total Participations 6,834 5,567 5,123 8,483 7,383 7,371

Male 67.70% 63% 71% N/A N/A N/A

Female 32.20% 36% 29% N/A N/A N/A

SUMMER

# of Clubs 2 1 0 0 6 0

Unique Participants 0 23 0 0 63 0

Male 21

Female 11

Total Participations 356 234 0 0 724 0

Male 65% 76% N/A N/A N/A N/A

Female 35% 24% N/A N/A N/A N/A

YEARLY TOTALS

Unique Participants 885 737 534 799 663 675

Percentage +/- 17% 28% -33% 21% -2% N/A

# of Clubs 23 23 21 18 14 14

Percentage +/- 0% 9% 17% 29% 0% N/A

Total Participations 14,545 12,745 10,062 17,071 16,541 15,712

Percentage +/- 13% 22% -41% 3% 5% N/A*Changed tracking methods for FY 13

25

FISCAL YEAR 2015-16 2013-14 2012-13

Summer

Unique Participants 154 142 126

Total Participations 2,207 2,321 1,835

Male Campers 46% 53% 52%

Female Campers 54% 47% 48%

YEARLY TOTALS

Unique Participants 154 142 126

Percentage +/- 8% 12%

Total Participations 2,207 2,321 1,835

Percentage +/- -5% 21%

Summer Camps

26

Campus Recreation Progress Card

University Goal: Student Success FY 2012 FY 2013 FY2014 FALL 2014/FY15University of Houston MetricsTotal Enrollment 39,820 40,747 39,540# of Residential StudentsAverage GPA of student body

12

University Goal: Student Success FY 2012 FY 2013 FY2014 FALL 2014/FY15Campus Recreation: Divisionala. Annual Number of Student Visits3a to Campus Recreation and Wellness Centerb. Percentage of Unique Student Participants3b utilizing the Campus Recreation and Wellness Centerc. Annual Participation in Registered3c Intramural, Sport Clubs, Aquatic, Outdoor and Fitness Activities3cd. Average GPA of Students Involved in Registered3c CRWC Activitiese. Average GPA of Students accessing the CRWC more than 32 times per semester3e

f. One Year Retention3f of FTIC Student Participants3e in Campus Recreationg. Six Year Graduation Rate3g of FTIC Student Participants3e in Campus Recreationi. Average GPA of Campus Recreation and Wellness Center Student Workersh. % of Unique Students3b Involved in Campus Recreation (Residential and Commuter) Residential Commuter Residential Commuter Residential Commuter Residential Commuter

n/a n/a n/a n/a 656 2,753 n/a n/a

Definitions:a - Student visits are measured by total card swipes of student users of the recreation centerb - Based on total enrollment (undergrad and graduate), captures the percentage of students who used the faciility at least one timec - Registered captures all organized activities that require students to sign up (register) and/or complete an additional waiver prior to participation and activities are Intramural, Sport Clubs, Aquatic, Outdoor and Fitne f - One year retention rate is based on the FTIC Cohort from the Fall of the year prior to the reported FYg - Six year graduation rate is based on the FTIC Cohort from the Fall of the six years prior to the reported FYi. - Average GPA of Campus Recreation and Wellness Center Student Workersh. - % of Unique Students3b Involved in Campus Recreation (Residential and Commuter)

University Goal: Student Success FY 2012 FY 2013 FY2014 FALL 2014/FY15Campus Recreation: Departmentala. Annual Number of Student Visits3a to Campus Recreation and Wellness Centerb. Percentage of Unique Student Participants3b utilizing the Campus Recreation and Wellness Centerc. CRWC Access User Demographics Male Female Male Female Male Female Male Female

n/a n/a n/a n/a n/a n/a 59% 40%d. Annual Participation in Registered3c Intramural, Sport Clubs, Aquatic, Outdoor and Fitness Activities3c

e. Demographics Annual Participation in Registered Intramural, Sport Clubs, Aquatic, Outdoor and Fitness Activities Male Female Male Female Male Female Male Femalen/a n/a n/a n/a n/a n/a 51% 49%

f. Annual Number of Faculty, Staff, and Alumni Visits to Campus Recreation and Wellness Centerg. Percentage of Unique Faculty, Staff, and Alumni Participants3b utilizing the Campus Recreation and Wellness Centerh. Annual Faculty, Staff & Alumni Participation in Registered Intramural, Sport Clubs, Aquatic, Outdoor and Fitness Activitiesi. Demographics Annual Faculty, Staff, Alumni Participation in Registered Intramural, Sport Clubs, Aquatic, Outdoor and Fitness Activities

Male Female Male Female Male Female Male Female

n/a n/a n/a n/a n/a n/a 51% 49%

University Goal: Student Success FY 2012 FY 2013 FY2014 FALL 2014/FY15Campus Recreation: OperationalCRWC Operational Cost per Square Foot*CRWC Total MembershipsTotal Facility RentalsCRWC Facility ToursAnnual Number of Guest Passes to Campus Recreation and Wellness Center

Definitions:a. Annual Number of Student Visits3a to Campus Recreation and Wellness Centerb. Percentage of Unique Student Participants3b utilizing the Campus Recreation and Wellness Centerc. Demographics Annual Participation in to Campus Recreation and Wellness Centerd. Annual Participation in Registered3c Intramural, Sport Clubs, Aquatic, Outdoor and Fitness Activities3c

e. Demographics Annual Participation in Registered Intramural, Sport Clubs, Aquatic, Outdoor and Fitness Activities f. Annual Number of Faculty, Staff, and Alumni Visits to Campus Recreation and Wellness Centerg. Percentage of Unique Faculty, Staff, and Alumni Participants3b utilizing the Campus Recreation and Wellness Centerh. Annual Participation in Registered Intramural, Sport Clubs, Aquatic, Outdoor and Fitness Activitiesi. Demographics Annual Faculty, Staff, Alumni Participation in Registered Intramural, Sport Clubs, Aquatic, Outdoor and Fitness Activities

560,818

52,661

2.79

n/a

2.92

68%

3.00 2.98 2.99

2.80 2.98 3.04n/a available Fall 2019 available Fall 2020n/a n/a

n/a

539,46461%

40,914

n/a

600,21160%

510,776

3.05

61,384 66,095 79,1652.94 2.93 3.00

62%

52,661

600,21160% 62% 61% 68%

61,384 66,095 79,165

510,776 539,464560,818

Available Fall 2015n/a1,219220

9,210

762117

11,827

n/a1,430166

4,874

n/a1,290194

5,028

27

Addendum C Department of Campus Recreation

Strategic Priorities 2016

1. Marketing and Communications - Build a positive image, increase University community

awareness of programs and services, and share our “story” a) Develop and execute a comprehensive and integrated marketing plan to increase awareness of

facilities, programs and services - DSAES SI 5c • Expand marketing plan to extend campus reach - DSAES SI 5a • Implement new Campus Recreation tagline - DSAES SI 5c • Expand Campus Recreation Street Team to increase and improve marketing efforts and

expand use of social media- DSAES SI 5b • Identify and market the aquatic facilities to outside stakeholders - DSAES SI 2b

b) Solidify a brand and image through consistent delivery of marketing materials

• Develop and implement CR branding around facility (logo, tagline, etc.) - DSAES SI 5a

c) Modernize communication through effective use of technology to maximize Departmental outreach

• Research and incorporate the use of digital media displays in CRWC - DSAES SI-5c • Develop process for comprehensive listserv of student participants (opt-in) - DSAES SI 5c

d) Create a culture of open communication in and across all levels within the department and stakeholders

• Collaborate with athletics to sell ad space on Natatorium video boards - DSAES SI 5c & 5a

e) Pursue advancement opportunities in conjunction with DSAES Development Officer o Explore and sell ads on Neptune & within CRWC- DSAES SI 2d

2. Development - Foster an environment that supports student and professional development with a

commitment to success for individuals and the University

e) Provide opportunities for students to learn and grow through recreational experiences o Develop a structured internship program in collaboration with academic departments - DSAES

SI- 6a o Develop culture of consistent student official involvement at local, regional and national

officiating camps for basketball and football - DSAES SI 2c, 1d o Work with Texas Association of Sports Officials for trainings & certificates- DSAES SI 2c

28

f) Develop well-rounded student employees that, upon graduation, will be competitive in the global market o Create a Sport Club Council to support sport club leadership and operations - DSAES SI 1d o Review & adjust student staff positions & responsibilities - DSAES SI 1e & 2a o Develop a Student Leadership Council - DSAES SI 1c o Revisions to all staff training and position-specific training to connect department values to

NIRSA/NACA employable skills - DSAES SI 1e & 2a

g) Develop a culture that fosters intentional growth and commitment to success for students pursuing a career in campus recreation or related field o Develop criteria for Internship opportunities and collaboration with HHP and other institutions -

DSAES SI 2c

h) Encourage and support growth and learning for employees through active involvement in local, state, regional and national development opportunities o Host or apply to host workshops, conferences, and events - DSAES SI 2c o Develop and implement a plan and calendar of activities/tops for professional staff – DSAES SI

2a & b

3. Facilities - Actualize and leverage facilities to raise awareness, increase cost effectiveness, broader service reach, increase sustainability, and leverage resources. g) Assess and update facility spaces and technologies to ensure a quality student experience

o Research and implement use of tablets into daily operations - DSAES SI 2e & 4b o Execute Capital Equipment Replacement Plan - DSAES SI 2b o Implement new Recreation Management Software - DSAES SI 2e o Implement online registration processes - DSAES SI 2e

h) Meet the needs of the expanding residential student population by increasing indoor and

outdoor facility space

i) Meet LEED standards with current and future facility construction and renovation projects

j) Execute comprehensive maintenance schedules and replacement plans for all facility components and equipment o Install ceiling suspended basketball goals to improve operational efficiency -DSAES SI 2b o Purchase and install new badminton equipment and floor sleeves to better support sport club and

open recreation participants - DSAES SI 2b o Develop lifecycle and replacement plan for all Outdoor Adventure program equipment – DSAES

SI 2b

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o Research and construct leisure pool shade structure to support events and activities on the leisure pool sundeck - DSAES SI 2b

o Execute annual projects/purchases on Capital Facility and Equipment Replacement Plans - DSAES SI 2b

k) Provide a safe, accommodating, and secure environment for the University Community o Implement small group training program designed to increase comfort of women in the weight

room - DSAES SI 3c & 3d o Research feasibility to convert MP 6 into a more functional and intentional space to support

fitness programs for under-represented populations - DSAES SI 3c o Establish field maintenance program to improve and protect the playing surface -DSAES SI 2b

l) Incorporate and maximize the use of technology to enhance the customer experience

o Research and install biometric scanners for CRWC access along with implementation of new recreation management software - DSAES SI 2e

o Research feasibility and cost of digital signage for CRWC to enhance marketing and communication - DSAES SI 2e & 5c

o Install new AV equipment in all meeting rooms - DSAES SI 2b & 2e o Replace the CRWC P.A. and sound equipment - DSAES SI 2b & 2c

4. Fiscal Management- Promote an atmosphere of transparency and fiscal responsibility

e) Develop and implement a business plan that incorporates fee funding, building reserve funds,

and revenue generation o Develop a leisure pool membership for community participants who only use the leisure pool -

DSAES SI 2b o Explore feasibility to accept Cougar Card and flex cash at memberships to improve service

experience for the university student population - DSAES SI 2b o Develop a birthday party package to include both the leisure pool and climbing wall - DSAES SI

2b o Develop a Small Group Training Program for fitness and personal training -DSAES SI 2b o Assess camp participants desire for new or expanded program to increase fees and benchmark

other organizations summer camp fees - DSAES SI 2b o Research the possibility of usage and participant fees for certain programs to generate more

revenue - DSAES SI 2b o Develop partnerships with external partners to create a master swim program & swim club

program - DSAES SI 2b, 6e

f) Identify opportunities for fundraising, sponsorships, and grants to support capital projects, programs and services o Develop and implement a sponsorship plan for select programs - DSAES SI 2b & 6c

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o Explore revenue opportunities with internal and external partners - DSAES SI 2b o Explore other funding resources for the department - DSAES SI 2b

g) Adopt and implement responsible practices that contribute to social, environmental, and economic sustainability initiatives that enhance the UH community o Implement paperless processes for facility reservations, program registrations and member

services - DSAES SI 2e o Incorporate energy savings amenities throughout CRWC such as low flow faucets and toilets,

motion activated light sensors, and additional LED lights - DSAES SI 2b o Explore ways to modify the hiring process that would allow us to better utilize the federal work

study program - DSAES SI 2b o Develop a sustainability action plan to include environmental, economic and social

responsibilities and efficiencies – DSAES SI 2b

5. Programs - Provide recreational and fitness opportunities to promote healthy lifestyles that engage the campus community

e) Increase opportunities for student involvement by improving and/or expanding programs and

utilizing other campus facilities o Host non-traditional aquatic events and programs that will appeal to non-swimmers - DSAES SI

3c

f) Create, implement, and/or facilitate large scale events to showcase facilities and programs for the campus community o Annually host The Cat’s Back - DSAES SI 3a & 1d o Plan and implement the annual Haunted Penthouse, Crawfish Boil, and Rec Fest featuring the

grand re-opening of the natatorium - DSAES SI 1d and SI3a o Host NIRSA Sponsored Event - DSAES SI 2c

g) Offer programming to engage under-represented populations to enhance the campus experience o Research and assess need for adaptive Group Fitness classes - DSAES SI 3c o Identify and support employee wellness initiatives - DSAES SI 3b o Develop Health and Wellness Program and outreach committee - DSAES SI 3b

h) Collaborate with campus partners and others to develop opportunities that impact student

engagement o Host and/or provide various events as part of the Weeks of Welcome program - DSAES SI 1a o Partner with CAPS to provide relevant Group Fitness programming to targeted groups of

students - DSAES SI 1d

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6. Operational Processes – Cultivate an environment of personal and departmental accountability as demonstrated through policies and procedures, reporting structure, and assessments e) Review and modify departmental policies, processes, and procedures to maximize both

efficiency and effectiveness o Restructure committees to operate more efficiently and effectively to further align with our

mission and values - DSAES SI 4c o Restructure reservation organizational processes for both Aquatics and Facilities. Aquatic

reservations will transfer to Assistant Director of Aquatics and facility reservations will transfer to the Associate Director of Operations - DSAES SI 2e

o Restructure aquatic reservation, event and meet set up processes and procedures - DSAES SI 2e f) Standardize assessment, planning and reporting cycles to demonstrate contributions to student

success o Explore and implement 360 evaluations with various staff - DSAES SI 4c o Implement revised departmental Assessment Cycle - DSAES SI 4a o Develop a plan and schedule for implementation of assessment results into strategic priorities –

DSAES SI 4a

g) Develop and execute an effective intentional operating plan for human, technological and facility resources o Review and modify student wage scale - DSAES SI 2b o Implement biometric scanners for access - DSAES SI 2e o Implement online functionality for program registrations - DSAES SI 2e o Implement paperless processes for internal operations - DSAES SI 2e o Rewrite and submit all fulltime job descriptions to HR for reclassification – DSAES SI 2a