Who I Am and What I Do

• Alex Kowalsky • @a_kowalsky on Twitter • University Communications• Social Media Manager• Senior, Journalism and Political Science major • Learned by doing and playing

@UWMadison & #UWSocial

• Grassroots, decentralized• Madison is a Petri dish • Constantly evolving • Engagement • I’m only the first intern

#UWSocial: Social Everywhere

#UWSocial Success•Explosion of content, accounts•Creation of #UWSocial community•Generating campus buy-in and participation•Management of a diverse community •Focused, integrated campaigns and strategy

Power of 1,000,000

Our unique model Amplify brand/pride Key areas of impact Collaboration Impossible to quantify Staying true to

philosophy

What Success Looks Like

UW-Madison Campaigns

• #UWstatefair • #FindUW • The Bucky Challenge • #UWRightNow

UW-MADISON DAY AT THE WISCONSIN STATE FAIRAUG 8, 2011

#FINDUW SOCIAL MEDIA SCAVENGER HUNTAUG 31-SEPT 2, 2011

THE BUCKY CHALLENGESOCIAL + SCHOLARSHIPSSEPT 16-OCT 3, 2011

On Wisconsin featureAlumni e-newsWebsiteFacebook adsSocial spreadBus adsNews releasesTargeted alumni emails

Promotion

Grow, but organize A community home Metrics and follow-

up New platforms? “Where we’re going

we don’t need roads.”

What Next?

Social Media 101

Facebook 101

• mashable.com/guidebook/facebook• Do it right, learn the platform • Define a schedule for your content• Know your audience• Engage, not broadcast • Powerful for advertising • Challenges: changes often, difficult to engage

The Twitterverse

• mashable.com/guidebook/twitter• Challenge of 140 characters • Broadcast and listen • Micro-blogging and then some • Fast and complex • Hashtags

YouTube

• mashable.com/2011/04/21/pr-pro-youtube-guide• Extend your brand • Built-in measurement• Going viral • Changing the world

Linkedin • “Non-sexy, sleeping giant of social networks”• Not sure about that – but it’s possible • Profile• Connections • Groups • Companies• Jobs• Premium Account

Best Practices and Key Insights

• Rome wasn’t built in a day • Time + manpower • Establish consistent voice • Quality before quantity • Know your audiences

Guess How Much We Couldn’t Cover!

Questions?

www.flavors.me/alexkowalsky