Overview of Hotel Housekeeping

7/28/2019 Overview of Hotel Housekeeping

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THE EMIRATES PALACE ABU DHABI


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BURJ AL ARAB


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PALAZZO VERSACE


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OBEROI UDAIVILAS


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BELLAGIO LAS VEGAS


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THE TAJ PALACE DELHI


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THE LEELA KEMPINSKI-MUMBAI


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RAFFLES SINGAPORE


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SHANGRILA, BEIJING


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CRITERIA FOR STAR RATING

3 STAR HOTELS

FORMAL AND SPACIOUS RECEPTION AREA AND LOUNGE

THEIR RESTUARANTS CATER TO NON- RESIDENTS GUESTS TOO

EN-SUITE BATHS WITH GOOD STANDARD AND QUALITY OFEQUIPMENTS

COMFORTABLE STAY TARGETED

4 STAR HOTELS

HIGH QUALITY FURNISHING, DCOR, AND EQUIPMENTS

HIGH STAFF TO GUEST RATIO FOR BETTER SERVICES

SERIOUS APPROACH TOWARDS CUISINES AND VARIETY


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CONTD

5 STAR HOTELSTHE ENTIRE HOTEL IS SPACIOUS AND LUXURIOUS

EXQUISITE CUISINES THAT CATER TO TASTE BUDS FROM ALL OVERTHE WORLD

SERVICES ARE MORE, FLAWLESS AND PERSONAL ATTENTION TO THEGUESTS NEEDS

SOME UNIQUE SERVICES PROVIDED IN THE 5 STAR HOTELS

BUTLERS

CHAUFFER DRIVEN LUXURY CARS

PILLOW MENU

CUSTOMISED SERVICES IN THE IN-HOUSE SPA AND SALOON

42 PLASMA TV, INTERNET, FAX, LAPTOPS ON RENT AND MUCH MORE


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MARKETING STRATEGY OFHOTELS

Product Mix:- Hotels stay innovative in the peripheral services.

Price Mix:- The diverse nature and character of dishes, involvement of cost andspending power of customers.

Place Mix:- Location of the hotel is the most important business decision for thehotel.

Promotion Mix:- Advertisement, publicity, sales promotion, personal selling, word-of-mouth promotion and telemarketing are the components of a hotels marketingstrategy.

People:- The hotel management should train its people regularly, especially thefront line professionals.

Physical Evidence:- . Lobby- It being the first & the last part of the hotel that theguest sees, thus it should be well designed, also to ensure that the customer returnsagain the room should be comfortable and should have made his stay hassle free.


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Process:- Major service encounter that extremely delighted or disappointedare:

1. Check in.2. Bell person carrying luggage to the room.3. Food.4. Wake up call5. Check out.The hoteliers plan their processes in such a way that there are minimum errors

and glitches.

CONTD


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THE OBEROI

SEGMENTATION:- INCOME AND LIFESTYLE

TARGET:- HIGH INCOME AND LUXURY

LOVING POSITION:- LUXURY HOTELS WITH

EXECELLENT LOCATIONS AND SERVICES.


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RITZ CARLTON

Segmentation:- They usually segmentpeople on their earnings and status

Targeting:- They target people in the highincome and elite class.

Positioning:- An elite hotel with excellentservice and luxury

Marketing Plan:- Tie up with air lines. RitzCarlton says that they are Ladies andGentlemen serving Ladies and Gentlemen

THE RITZ CARLTON


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The Oldest Hotel in The World- Hoshi Ryokan Japan

(Functioning for the past 1300 years and with the same family)

M T X V Y U T H T


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MOST EXPENSIVELY BUILT HOTEL

COST :- $3.8 billion

The Emirates Palace (Abu Dhabi)


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THE MOST EXPENSIVE ROOM OF THEWORLD!

Atlantis Bridge Suite, The AtlantisLocation: Paradise Island, Bahamas, Suite Area: 4800 sq. ft.

Rate:- $25,000 a night


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Different types of hotelsDIFFERENT TYPES

OF HOTELS

IN THE

WORLD


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The Tree House Hotel

ARIAU TOWERS- AMAZON FOREST


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GARDEN HOTELS


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Cave Hotels


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THE CAPSULE HOTELOSAKA

INTERIOR EXTERIOR


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The Ice Hotel

SWEDEN ICE HOTEL


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UNDERWATER HOTELS JULES


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UNDERWATER HOTELS-JULES,FLORIDA


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HAUNTED HOTELS- QUEEN MARY,LONG BEACH CALIFORNIA


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THE BOUTIQUE HOTELSTHEY PROVIDE PERSONALISED LEVEL ACCOMODATION AND

SERVICES

ALSO KNOWN AS DESIGN AND LIFESTYLE HOTELS

THE FIRST ESTABLISHED IN 1981

THEY HAVE DIFFERENT THEMES IN EACH ROOM/SUITE MAKINGEVERY SINGLE STAY UNIQUE EVEN FOR THE REPEAT GUESTS

THEY TARGET CUSTOMERS WHO ARE IN THE EARLY 20S TOTHE MID-FIFTIES WITH MID TO UPPER INCOME AVERAGES

MARKETING IS DONE BY WORD OF MOUTH


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BIBILOGRAPHY

www.google.com

www.dogpile.com

www.wikipedia.com

www.forbes.com

www.ho-shi.co.jp/jitenHoushi E/

www.hauntedhotels.com

www.worth1000.com

Hospitality And Travel Marketing Alastair M. Morrison

Hotel Marketing S.M. Jha

Hotel And Food Service Marketing Francis Buttle

Marketing For Hospitality and Tourism Philip Kotler John Bowen JamesMakens
http://www.google.com/http://www.dogpile.com/http://www.wikipedia.com/http://www.forbes.com/http://www.ho-shi.co.jp/jitenHoushihttp://www.hauntedhotels.com/http://www.hauntedhotels.com/http://www.hauntedhotels.com/http://www.ho-shi.co.jp/jitenHoushihttp://www.ho-shi.co.jp/jitenHoushihttp://www.ho-shi.co.jp/jitenHoushihttp://www.forbes.com/http://www.forbes.com/http://www.wikipedia.com/http://www.wikipedia.com/http://www.dogpile.com/http://www.dogpile.com/http://www.google.com/http://www.google.com/


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FINALLY..

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Overview of Hotel Housekeeping

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