Overview of Game licensing
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Overview of Game licensing Faust , Lager Network
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Transcript of Overview of Game licensing
Overview of
Game licensing
Faust , Lager Network
Pipeline of Licensing
How to find the Fair datum point
How to find the Potential publisher?
About the Strategy
Index
Licensor Licensee
Licensing Out
Licensing In
Contact
Approach
Evaluation
Marketing Proposal
Draft Terms
Negotiation
Contract
Support
Pipeline of Licensing
Preparation
Contact
Regular exhibition
Research
Connection link
Community
Visiting
Continuously Contact
Business vs. Friendship
Information is the Key
Approach
Company profile
Game profile
Game play content
Video . Audio . Prints……
Objective comments or ranking score
Catch the eyeballs
Find the “have to “ reason
Sharp >>>> Complete
Contact - Exhibition
•MAJORE3
ITS
CHINAJOY
Gamescom
TGS
GC
G-STAR
•ATTENTION
GDC
GDC EU
DT
BGS
KRI
DWGE
MIGS
Evaluation
•Necessary documents delivery
•Evaluation process setting
•Leading and Lighting up
•Review and Report
Joyful
Modest
Objective
Marketing Proposal
•Executive summery
•Product Information
•Marketing Strategy
•Action Plan & Timetable
•Scale & Budget & HR
Identify
Support
Quotation
Language
Territory
Localization
Schedule
Marketing Plan
Service
Requirement
Draft Terms
Construction of Quotation
Licensing Fee 簽約金
Royalty Sharing 權利金分成(基礎/比例)
Minimums Grantee Fee 最低保證金
Advanced Royalties 預收權利金
Bonus 獎勵回饋金
Territory and Period 授權區域/期間
Language 語言版本
Royalty sharing
Royalty sharing
Licensing Fee
Royalty sharing
Royalty sharing
...
Bonus
MG
Risks Evaluation is always the priority
WIN –WIN situation
Time vs. Resource vs. Cost
General Negotiation Skill
Accumulate your credit
There is no “Impossible” but …
Find the “Datum point”
Negotiation
DEFINITION
LICENSE GRANT
OWNERSHIP OF INTELLECTUAL PROPERTY
IMPLEMENTATION
PUBLISHER'S OBLIGATIONS
DEVELOPER'S OBLIGATIONS
LICENSE FEE AND ROYALTY FEES
CONFIDENTIALITY
REPRESENTATIONS AND WARRANTIES
REPRESENTATIONS AND WARRANTIES OF PUBLISHER
LIMITATION OF LIABILITY
TERM AND TERMINATION
GENERAL
EXHIBIT
Contract
Support
Working Assignment
PR
Technical support
Communication In-between
Localization
Official application
Reconciliation
Operation support
Crisis Control
Preparation
•Company Investigate
•Local Culture study
•Limitation
•Strategy
•Sales Logic
•Relationship Review
Think Global
Act Locally
Faust
Lager Network Technology
M:+886 988367555
Msn : [email protected]
Skype : faust_chou
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