Overview of Disciplined Entrepreneurship & Relevance in an International Context
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INTERNATIONAL ENTREPRENEURSHIP? 1 Bill Aulet Managing Director, Martin Trust Center for MIT Entrepreneurship What Does Really Mean Today? EXIST Berlin
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From talk at conference for German Entrepreneurship Educators and others to celebrate the EXIST Program on March 27, 2014 in Berlin.
Transcript of Overview of Disciplined Entrepreneurship & Relevance in an International Context
INTERNATIONAL ENTREPRENEURSHIP?
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Bill Aulet Managing Director, Martin Trust Center
for MIT Entrepreneurship
What Does
Really Mean Today?
EXIST Berlin
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Being an entrepreneur is the new “cool” thing.
As a result, demand for
entrepreneurship is blowing up!
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But is there sufficient understanding of the topic?
Hmmm….
DISCIPLINED ENTREPRENEURSHIP
Definition of Entrepreneurship – 2 Types
Entrepreneurship
SME (Small Medium Enterprise)
Regional Markets Restaurants Dry Cleaners Services
IDE (Innova=on-‐Driven Entrepreneurship) Global Markets Products for Export
Sustainable Compe==ve Advantage at Core
• Δt is short • Linear growth • Less investment required
• Δt is long • Exponen=al growth • A lot of investment required
Other Questions for Entrepreneurship Education
1. Can
2. Why
3. How
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Crisis in entrepreneurial education
Demand
Supply of quality
Time
Storytelling
Importance of Spirit 7
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Spirit + Skills
Successful Entrepreneurship
But What is Happening
Crisis in Entrepreneurship Education
“Education by Storytelling”
Gets the Spirit but Not the Skills
Makes it Sound Easy
It is Not! Requires Discipline
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How How should entrepreneurship be taught? 1. Open (common language & best tools)
2. Systems Approach (integrated & prescriptive)
3. Rigorous but Practical (mens et manus)
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How 24 Steps Was Put Together 11
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Benefits of Approach
Comprehensive yet Practical
Integrated
Proven & Tested – To Stand the Test of Time
Sequential/Prescriptive
Creates Common Language for Knowledge Transfer and Accumulation
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Entrepreneurship 101 Quiz 21
What is the singular necessary and sufficient condition to have a
company?
1.
What Should We Be? 22
Market-Driven
Target Customer-Driven
Customer-Driven
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Spiraling Innovation 24
Linkage of Various Steps Is Critical and Underlies the Integration
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Persona -‐-‐-‐-‐-‐-‐-‐-‐-‐ -‐-‐-‐-‐-‐-‐-‐-‐-‐ -‐-‐-‐-‐-‐-‐-‐-‐-‐ Priori=es: 1. Aaaaa 2. Bbbbb 3. Ccccc 4. Ddddd
Quantified Value Proposition As Is State ------------------------------------ X Possible State ------------------------------------ Y Value Prop = ∆ of X & Y Measured in dimension of Priority #1
Prio
rity
#1
Goo
d B
ad
Priority #2 Good Bad
YOU
Alt #1
Alt #2
Alt #3
Alt #4
Competitive Positioning
“Core” Supports Competitive Position
Resource Plan Supports Building Core
Product Development Must be a Rapid & Continuous Process
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© Ash Maurya, “Running Lean”, www.ashmaurya.com
Search for Truth? 27
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“I'm actually as proud of the things we haven't done as the things I
have done.” —Steve Jobs
Examples of Disciplined Entrepreneurship
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More info
The book www.disciplinedentrepreneurship.com
Progress Dashboard www.detoolbox.com
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Coming soon: Online course
www.bit.ly/e-101
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1 Week Intensive Course at MIT By application welcomes you to apply Last week of January at MIT
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Spirit Skills +
Successful Entrepreneurship =
