Overview of Brand Transparency - Why & How
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Transcript of Overview of Brand Transparency - Why & How
Brands Like To KeepImage Production Backstage
That Way They ControlWhat The Audience Sees
<- Volatile Gray Space -> <- Unpredictable Flow Of Info ->
Inside info always leaks:• PR tool:
TV/magazine interviews or social media
• “X Factor”: Human interaction, paparazzi, troubled stars
People don’t always care, but some crises force a look backstage:• Cast or crew
abuse• Low wages• Poor working
conditions• Defective
ingredients• Etc.
Overview of Brand Transparency: Why & HowDannielle Blumenthal @thinkbrandfirst July 20, 2013
.
All opinions my own.Frontstage photo by Alan Cleaver via Flickr. Backstage photo by Jorge Royan via Wikimedia Commons.
Triggers• Legal• Accident• Leaker• Document,
photo, etc.
Problems Start• Interaction• Greed• Pressure• Mistakes
Magnifiers• Media• Social• Opinion
leaders• Celebrity
Facilitators• Gossip
industry• Social
media technology Two Ways To Prepare:
1) Assess & Mitigate Known Risks
2) PR, Legal & Social Media Team