Overdrive - Randall-Reilly Resources · verdrive Connectivity eport 2019 Randall-Reilly 3...

Survey 2019

OverdriveConnectivity

Report

Overdrive Connectivity Report 2019

Randall-Reilly2

Table of ContentsMethodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

Introduction

What is your primary job description? . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4

What is your age? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4

How many years have you driven a commercial motor vehicle? . . . . . .4

How many trucking jobs have you held in the last 5 years? . . . . . . . . . .5

Please specify your ethnicity: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

Please specify your gender: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

How frequently do you use the following sources of information about the trucking industry? . . . . . . . . . . . . . . . . . . . . . . . . . .6

If you could only receive trucking industry information from just one of the following sources, which would you choose? . . . . . . . . .7

Internet Usage

Which of the following do you use to access the Internet? . . . . . . . . . .8

What smart phone/PDA operating system do you use most often? . .8

Which do you use most often to access the Internet? . . . . . . . . . . . . . . .8

How do you most often get to an Internet site? . . . . . . . . . . . . . . . . . . . . .9

Where do you go most often to find a driving job? . . . . . . . . . . . . . . . . . .9

Which site(s) do you use most often when searching for jobs? . . . . .10

In which of the following ways do you most often read industry news? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

When looking for equipment or services information from companies online, which of the following are you most likely to try first? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Smartphones

Which of the following music streaming services do you use? . . . . .12

Do you subscribe to any streaming movie/TV services? . . . . . . . . . . . .12

Which streaming movie/TV services do you use? . . . . . . . . . . . . . . . . .12

What type of smartphone apps do you use regularly? . . . . . . . . . . . . .13

Social Media

Do you use any of these online network resources? . . . . . . . . . . . . . . .14

On a scale of 0 to 10 (where 0 = never and 10 = constantly), how frequently do you use these online network resources to get information about the trucking industry? . . . . . . . . . . . . . . . . . . . . . .15

Do you use your smart phone to access social media services? . . . .16

What type of trucking-related videos do you like? . . . . . . . . . . . . . . . . . .16

How frequently do you take an action (visit a website, share the video, search) after watching a video? . . . .16


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MethodologyThe following report examines the results of a survey that was emailed to Overdrive subscribers . The purpose of the survey was to gather information on how Overdrive readers use current technologies, such as smartphones and other mobile devices, computers, digital magazines and social media .

A total of 773 completed surveys (including those from 422 owner-operators with their own authority and 351 owner-operators leased or assigned to a carrier) were returned and are included in this report .

© 2019 Randall-Reilly . All rights reserved .

Except as expressly authorized by statute or by a written permission from Randall-Reilly, no part of this publication (whether in print or electronic form) may be reproduced, distributed or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, scanning or typing in, without permission in writing from Randall-Reilly . Requests for permission to make copies of any part of this publication should be mailed to: Attn: Copyright Request, Randall-Reilly, 3200 Rice Mine Road NE, Tuscaloosa, AL 35406, USA .

For the sake of clarity, you may not copy this publication (or any portion of it) without our permission . For example, you cannot copy this publication (or any portion of it) for the purposes of distributing (handing out) copies, whether or not you give the copies away for free or for money . Also, the law prohibits taking our work and modifying it or manipulating it (such as rewording, rewriting, editing, incorporating with other material, etc .), and we request that you respect that right provided to us by statute . Should you have any questions, we encourage you to contact us .


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Introduction

What is your primary job description?

What is your age? How many years have you driven a commercial motor vehicle?

Owner-operator under own authority . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55% Owner-operator leased or assigned to a carrier . . . . . . . . . . . 45%

21 to 34 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2% 35 to 54 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .36% 55 or older . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .62%

62%

36%

2%

Up to 5 years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4% 6 to 10 years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6% 11 to 15 years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7% 16 to 20 years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13% 21 to 25 years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13% 26 to 30 years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14% More than 30 years . . . . . . . . . . . . . . . . . . . . . . . . . 43%

Most owner-operators have more than a decade of experience driving trucks.

Average age: 56 years


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How many trucking jobs have you held in the last 5 years?

Introduction

One . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68% Two . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20% Three . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8% Four . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2% Five . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1% More than five . . . . . . . . . . . . . . . . . . . . . . . . .1%

68%

20%

8%

2% 6%

5%6%

3%

2%

1%1%

Please specify your ethnicity:

Please specify your gender:

White . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .85%

Hispanic or Latino . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5%

Black or African American . . . . . . . . . . . . . . . . . . . . .6%

Native American or American Indian . .2%

Asian/Pacific Islander . . . . . . . . . . . . . . . . . . . . . . . . . . . . .0%

Punjabi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .0%

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3%

85%

Male . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94%

Female . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6% 94%


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Introduction

On a scale of 0 to 10 (where 0 = never and 10 = constantly), how frequently do you use the following sources of information about the trucking industry?

Source 0 - Never 1 2 3 4 5 6 7 8 9 10 - ConstantlyPrinted magazines 9% 8% 5% 7% 5% 12% 6% 8% 11% 8% 22%Digital magazines 27% 10% 10% 6% 5% 10% 5% 7% 6% 5% 8%Magazine websites 30% 10% 9% 7% 6% 13% 4% 5% 5% 4% 8%Supplier websites 22% 7% 9% 8% 7% 12% 8% 7% 8% 4% 9%Meetings and conventions 39% 13% 11% 7% 4% 11% 3% 3% 4% 4% 3%Webinars 68% 10% 7% 4% 3% 4% 1% 1% 2% 0% 1%Radio/satellite radio 25% 8% 6% 5% 4% 9% 4% 6% 7% 5% 21%Email newsletters 12% 8% 7% 5% 6% 11% 7% 10% 10% 6% 18%Social Media 41% 6% 6% 5% 3% 8% 4% 5% 7% 4% 12%Podcasts 71% 7% 6% 4% 3% 4% 1% 1% 2% 0% 2%Video 35% 7% 10% 8% 6% 10% 5% 5% 5% 4% 4%

Printed magazines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.8 Digital magazines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.8 Magazine websites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.5 Supplier websites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.2 Meetings and conventions . . . . . . . . . . . . . . . . . . . . 2.5 Webinars . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.0 Radio/satellite radio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.8 Email newsletters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.4 Social Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.5 Podcasts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.1 Video . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3.1


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Introduction

If you could only receive trucking industry information from just one of the following sources, which would you choose?

Most prefer to get information in print, but a multi-channel approach

is still important.

Source Average

Printed magazines 47%Digital magazines 13%Magazine websites 3%Supplier websites 1%Meetings and conventions 1%Webinars 0%Radio/satellite radio 9%Email newsletters 17%Social media 5%Podcasts 1%Video 2%


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Internet Usage

Which of the following do you use to access the Internet? (Check all that apply)

Which do you use most often to access the Internet?

What smartphone/PDA operating system do you use most often?

(Check only one)

Smartphones are used most often to access the Internet.

Desktop computer . . . . .37%

Laptop computer . . . . . . .50%

Tablet computer . . . . . . . . 41%

Smartphone . . . . . . . . . . . . . . . .74%

BlackBerry OS . . . . . . . . . . . . . . . . . . . .0%

iOS (Apple) . . . . . . . . . . . . . . . . . . . . . . .36%

Android OS . . . . . . . . . . . . . . . . . . . . . . 61%

Windows Phone . . . . . . . . . . . . . . . .3%

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1%

Only those respondents who said they use a smartphone to access the Internet received this question.

3%

1%61%

36%

Desktop computer . . . . . . . . . . .15%

Laptop computer . . . . . . . . . . . . .19%

Tablet computer . . . . . . . . . . . . . . .12%

Smartphone . . . . . . . . . . . . . . . . . . . . . 54%

54%

15%

19%

12%


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How do you most often access the Internet? (Check all that apply.)

Where do you go most often to find a driving job?

Use search engines to find the topic/site I am interested in . . . . . . . . . . . . . . . 55%

Click on a link in an email message/newsletter or another web page . . . . . . . 19%

Use bookmarked or saved favorites links . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16%

Type the exact web address from memory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4% Don’t know . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3% Click on a link in a social media posting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3% Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1%

Word of mouth . . . . . . . . . . . . . . . . . . . . . . . . . . .39%

Internet search . . . . . . . . . . . . . . . . . . . . . . . . . . .29%

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23%

Trucking magazine . . . . . . . . . . . . . . . . . . . . . . . . 5%

Social media (Facebook, Twitter, etc .) . . . . . . . . 2%

Newspaper . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2%

Radio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0%

Internet Usage

Job hunters use word of mouth

most often.

2%

2%

5%

39%

29%

23%


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Internet Usage

Which site(s) do you use most often when searching for jobs? (Check all that apply)

Google 38%

Craigslist 11%

Indeed 9%

Facebook 6%

Other 6%

Bing 3%

Jobs2Careers 3%

Monster .com 2%

CareerInGear .com 2%

LinkUp 0%

I don't use any websites when searching for a job 45%


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Internet Usage

In which of the following ways do you most often get industry news? (Check only one)

When looking for equipment or services information from companies online, which of the following are you most likely to try first? (Check only one)

Print magazines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .36% Email newsletter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25% Trucking magazine websites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12% Satellite radio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10% Social media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7% Digital magazines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5% Google search . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4% Does not apply . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3%

5%

4%

3%

36%

25%

12%10%

7%

Web search (such as Google) 46%

Click a link with a company’s name 22%

Review articles about products 10%

Search a directory 8%

Other 1%

Click on a banner ad 1%

View a video 1%

None of the above 13%


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Do you subscribe to any streaming movie/TV services?

Which streaming movie/TV services do you use?

SiriusXM 44%

Pandora 17%

iHeartRadio 11%

Apple Music 7%

Amazon Music 6%

Google Play 6%

Spotify 6%

SoundCloud 1%

Other 4%

I do not use any of these services 30%

Which of the following music streaming services do you use? (Check all that apply.)

Smartphones

Only those respondents who said they subscribe to any streaming movie/TV service received this question.

Netflix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .77% Amazon Video . . . . . . . . . . . . . . . . . . . . . . . . . . . 40% Hulu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24% DirecTV Now . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15% Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10% YouTube TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9% Sling TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4% Google Play . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3% Apple TV/iTunes . . . . . . . . . . . . . . . . . . . . . . . . . . . 3% I do not subscribe to any

streaming movie/TV services . . . 2%

No70%

Yes30%


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Smartphones

What type of smartphone apps do you use regularly? (Check all that apply)

Weather . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .69% Work-related . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34% News . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34% Music & audio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25% Games . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19% Video . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17% Travel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15% Personal finance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15% Sports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14% My fleet’s app . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14% Books . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12% Magazines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9% Health . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8% Job apps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4% Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3% I don’t use any apps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14%

Weather, news and work-related are the top apps used.


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More than 70% use social media.

Social Media

Facebook . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .52%

YouTube . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .45%

LinkedIn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16%

Instagram . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10%

Twitter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10%

Pinterest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9%

Snapchat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6%

Yelp . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3%

Tumblr . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3%

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1%

Periscope . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1%

None of the above . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29%

Do you use any of these online network resources? (Check all that apply)


Randall-Reilly 15

Social Media

Respondents received only those online network resources they selected as using in the previous question.

On a scale of 0 to 10 (where 0 = never and 10 = constantly), how frequently do you use these online network resources to get information about the trucking industry?

Source 0 - Never 1 2 3 4 5 6 7 8 9 10 - Constantly

Facebook 10% 7% 6% 6% 5% 12% 6% 9% 10% 7% 22%

LinkedIn 17% 11% 13% 12% 8% 13% 3% 8% 5% 3% 9%

Twitter 28% 13% 9% 15% 9% 10% 1% 5% 3% 1% 5%

YouTube 14% 8% 10% 8% 6% 13% 8% 9% 9% 6% 11%

Snapchat 37% 9% 9% 12% 5% 7% 5% 5% 5% 2% 5%

Instagram 27% 10% 9% 10% 6% 13% 1% 6% 6% 3% 9%

Pinterest 28% 10% 10% 10% 3% 12% 5% 5% 9% 3% 5%

Tumblr 29% 5% 19% 5% 5% 10% 5% 5% 0% 0% 19%

Yelp 32% 16% 8% 4% 4% 12% 8% 12% 0% 0% 4%

Periscope 40% 0% 0% 0% 20% 20% 0% 0% 0% 0% 20%

Facebook . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5.8 LinkedIn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3.9 Twitter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2.9 YouTube . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.8 Snapchat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2.8 Instagram . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3.6 Pinterest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3.4 Tumblr . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3.8 Yelp . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2.9 Periscope . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3.8


Randall-Reilly16

Social Media

Do you use your smartphone to access social media services?

How frequently do you take an action (visit a website, share the video, search) after watching a video?

What type of trucking-related videos do you like? (Check all that apply.)

Only those respondents who said they use social media services received this question.

Custom trucks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .40% Technical how-to . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59% Business how-to . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38% Entertainers and other celebrities . . . . . . . . . . . . . . . . . . .5% Drive tests and other equipment info . . . . . . . . . 29% Interviews with drivers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18% Interviews with trucking experts . . . . . . . . . . . . . . . . . 23% I don’t look at trucking related videos . . . . . . . . . .21%

Never . . . . . . . . . . . . . . . . . . . . . . . . . . 14% Rarely . . . . . . . . . . . . . . . . . . . . . . . . .20% Occasionally . . . . . . . . . . . . .39% Often . . . . . . . . . . . . . . . . . . . . . . . . . . . .11% Frequently . . . . . . . . . . . . . . . . . . . . .6% Does not apply . . . . . . . . . . .11%

No27%

Yes73%

When it comes to video, it’s all about the trucks.

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