Over the Moon
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Transcript of Over the Moon
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O V E R T H E
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LogoOUR
O V E R T H E
H O O D D A I R Y
Our name and logo use the classic imagery of the cow jumping over the moon to reference the love and care that we show our animals and our farms. We also use a nostalgic visual language throughout our brand to hark back to a time before the dominance of the industrial dairy, when farmers took personal care and responsibility for their animals.
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colorsOUR
t�efac�OUR
UNIVERS ULTRA CONDENSED
GOTHAM BLACK
Lo�ter
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brandWe aren't just a dairy-- we believe that we can change things through accepting responsibility for how we impact our environment. We work hard to manage how our dairy is made, and give the animals we love the extra care that they deserve. We aim to provide superior dairy products while improving the treatment of farm animals and the earth.
TARGET MARKET�ese products are aimed towards animal rights advocates, health-conscious consumers, and earth-conscious consumers
COMPETITORSHorizon DairyOrganic Valley Dairy
ATTRIBUTESAnimal-friendly
Eco-Friendly
Natural
Fresh
Healthy
VISION
OUR
NATURAL
FRESH
HEALTHY
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Hood Organic provides you with farm-fresh, nutrient-rich dairy. Plus, each time you purchase one of our products, you're also directly supporting the farmers who are making strides to better the health of the animals, the earth, and you!
A HEALTHIER1
Our animals are raised in healthy, stress-free environments, and are looked after by farmers who care about their wellbeing just as much as you do. Because their health is such a high priority for us, they are only fed organic feed and aren't given any of the antibiotics or growth hormones that they would receive at an industrial dairy.
2
It’s simple. Just setup a schedule for delivery and we’ll take care of the rest! If you’re in a pinch, we’ve got you covered there too-- use our website, mobile app, or simply give us a call for on-the-spot delivery.
CONVENIENCE 3
HAPPIER COWS
LIFESTYLE
A TRUE
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THIS ISNO WAY TO
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come inwe
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OUR COWS ARE
free
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gr�eTO
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&THEY’RE ONLY FED
organic
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BECAUSEwe care
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O V E R T H E
Straight TO
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OURProducts
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FOR OUR COWS
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