Ways To Prepare For Post-holiday Ecommerce Sales For Online Store

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• Things can get pretty silent in the web storeafter the holiday shopping frenzy.

• Store owners would probably be left with lotsof remnant inventory left to move as the NewYear approaches.

• Therefore, it is crucial to start the marketing campaigns early on to beat the slowdownin January.

Following Tips Will Help To Gear Up For Post Holiday Sales.

Creating A Promotional Calendar

• It is important to map out the deals that the storeowners will be offering to customers fromNovember through to the end of January.

• During the holiday seasons, it is okay to offer highpromotions without risking brand erosion, becausethe consumers are already expecting high discounts, sales,deals, and promotions.

Following Tips Will Help To Gear Up For Post Holiday Sales.

Keep The Marketing Efforts Going, Even After Christmas

• Most of the retailers always make a mistake of ending their social media, email, and marketing efforts rightafter Christmas.

• However, the truth is people are still looking forbargains and special deals in January.

• It’s important to prepare the post-holiday campaigns andin advance and keep the marketing efforts going evenafter Christmas.

Following Tips Will Help To Gear Up For Post Holiday Sales.

Segment The Customers

• The end of year offers has to be relevant in orderto increase conversions.

• In order to achieve this, segmentation is the key.

• By tapping into the key data such as product types andsizes that the customers purchased, it would becomeeasier of identify and understand the holiday shoppers.

Following Tips Will Help To Gear Up For Post Holiday Sales.

Attract Traffic With Daily Deals

• Merchants can launch a post-holiday deal both online and in stores to attract more traffic.

• Merchants can build daily deals around excess inventory, which would help them clear the shelves for new productsin spring.

• Also, running a daily deal can not only acquire new customers but can also increase conversions.

Following Tips Will Help To Gear Up For Post Holiday Sales.

Social Media Marketing Strategy

• Social media is an effective and inexpensive way to reachthe targeted audience and if done well, it can help spreadthe word about any given product or services.

• Few points to formulate a solid social media marketing plan:

Following Tips Will Help To Gear Up For Post Holiday Sales.

Social Media Marketing Strategy

I. The Creating and scheduling a social media post well in advance

II. Develop a branding that is consistent and festive for the social media posts or pages

III. Encourage the followers to help by sharing the charitable contributions

Following Tips Will Help To Gear Up For Post Holiday Sales.

Write Or Revamp The Holiday Return Policy

• Social It is easier to have the customer one step closer toconverting by having a well-written return policy to gaintheir trust.

• The retailer can lay out the shipping timelines, provide ashipping breakdown, include warranty information andoutline the returns procedure to write a stellar return policy.

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