CP Platinum

Part 1: Setting Up Your Automatic Reverse Prospecting System….

CP Platinum“The Millionaire Agent Maker”

Todd Walters: Billion Dollar Real Estate Agent. Over 5,000 Transactions. Over $25 Million in Commissions Earned. Top 10 RE/MAX World Wide Top 20 Agents in US (NAR) Platinum Coach with Craig Proctor Real Estate

Coaching. Featured in The Real Estate Rain Maker Guide

to Online Marketing Featured in the Billion Dollar Agent

Your Paradigm of Leverage• Slow to hire quick to fire.

• This is your business, you are the risk taker – you were here first and will be here last.

• Do what any successful business does – never stop looking for better leverage (ABR)!

• You are only as good as your lowest productive worker.

• Good enough never is…

What is your message??

• Remember the agents are asking WIFM?

• Why you and why now??

• What is it that agents really want?

• Why would I choose to work with your team over and above any other brokerage, including starting my own???

Your USP Offer

$100,000 to $300,000 Real Estate Career*• All leads and appointments supplied.• No Cold Calling.• No Manual Grunt Prospecting• No Advertising Expense• No Desk Fees.• Leading Edge Millionaire Agent Training• 7% to 8% Commission on Listings.

The Call to Action

• Rather than trying to SELL the prospect on joining your team in your ad or on your landing page or hot line… Offer a FREE report that details how Agents on your only do the parts of the job they like and get all high quality leads handed to them on a silver platter, making $100K to $300K a year with no desk fees.

The Group Interview

• You have two choices here

• Live Group Q&A

• On Line Webinar Q&A

The 3 Pronged Approach

• The Call

• The Ads

• The Newsletter

The Call

• Identify agents you WANT:• Know the MLS, know contracts• 5-20 transactions. • Average Sales Price? So they align with your

clientele. • Then dedicate each day to making a few calls. • Can do this in 15 mins a day (or more

depending on need).

What do you say?

• First of all, YOU don’t say anything. Someone else on your team should make these calls.

• If you are flying solo at the moment, then you have no choice but to make the call.

• It’s always easier to just follow the script…

Recruitment Script for Agents

An assistant calls agents selected as good candidates.

<<Agents Name>>, thanks for calling me back. Todd Walters asked me to give you a call because he wanted to discuss your interest in selling more homes, making more money and enjoying the rewards from it all. Do you have a few minutes for me to explain what he’s thinking?

<<Agents generally say yes, and script continues as follows>>:Todd recognizes that some agents, like you, are certainly very qualified and competent at all the technical parts of

the business. But he also knows that many agents have to work too hard to generate leads. When it comes to lead generation, Todd actually has the opposite problem. You see, one of the things Todd is really good at is marketing. His problem right now is that he actually has too many good leads to follow up, and he felt that there might be an opportunity for someone competent like you to take advantage of this.

Many agents get into real estate in the first place because they want a better lifestyle. What they find is that this business can eat away at their free time, and whittle away their earnings with expenses. In other words, the reality is different from what it was supposed to be.

You’re probably aware that Todd works with a team of agents. The agents who work on Todd’s team all make over $100k a year NET within their second year. Some right away. Some are well over $300K. This is net money in their pockets – not gross earnings. They earn this without having to spend any time on prospecting. They don’t have to do any cold calling. They don’t have to spend any money or time on marketing. Instead, they directly benefit from all the high exposure marketing that Todd does which generates literally dozens of highly qualified leads every single week. Instead of having to hunt for prospects, they get to help people they like. They don’t spend any of their time working on parts of the business they don’t like such as door knocking and cold calling. And, they work a normal work week.

Todd would like you to come to our office on Wednesday at 12:00 for about an hour to discuss this further. Can I tell him you will be there? (OR Todd would like to invite you to an online back state tour of how all this works. The webinar is Thursday at noon, can you be in front of a computer for an hour then?)

<<If they say no>>Can you tell me what part of this does not interest you? <<Deal with objection if possible>><<If they say yes>>Great. I’ll let Todd know to expect you?

Todd Walters & AssociatesRecruiting Script continuedDealing with issues of commission splits:

What is the split??

How much do you want to make a year? XHow much are you actually bringing home right now – real take home after expenses?X*If I could show you how you could make at least $25,000 more than that, while working less hours – would you be open to discussing that?

How can you do that?

*As a result of helping over 3,000 families buy or sell a home over the last 15 years and making over $15 million in commissions, Todd has built a reverse prospecting system that eliminates any need to pursue prospects. There is no cost or obligation for you to find out just how awesome our system is and how it can benefit you. We admire your determination and work ethic. That inspired me to pick up the phone and call.

*We are so confident that our system will benefit you, that we guarantee our sales associates results. We guarantee that you will make at least $25,000 more than you are making now, within the first 12 months or we will pay you the difference in cash.

*It is a proven system. Todd has invested over $1,000,000 of his own money testing and building our team systems and consumer programs. There is no reason to recreate the wheel. Todd is eager to share everything he has learned from the top people in the industry like Craig Proctor Top 10 with RE/MAX for over 13 years and Dan Kennedy National Marketing Expert.

*“We guarantee you that if you joined our team you will make at least $25,000 more and work no more or less hours than you are working now or we will pay you the difference in cash!. We are the only Real Estate company with such a written guarantee”.

Invite qualified prospect to monthly Q&A. Send email confirmation.

The Follow Up

• When a prospect accepts the invite, they are emailed a confirmation and the STICK program is activated.

• STICK is simply meaning, follow up emails and calls to ensure they show up for the Q&A.

• We’ll take a look at the stick program in a minute.

OSA Recruiting Prong #2

• Now that we have discussed Recruiting Prong #1 (calling the best agent prospects and inviting them to your office)….

Lets take a look at the second approach: on

going ads that drive prospects to your recruiting landing page that offers a FREE Report.

Selecting the Advertising Channels

• Oversized Card inside Your Listings• Local News Paper under Help Wanted• Internet Job Sites (Monster.com, CareerBuilder)• Display Ad in Real Estate Magazines• Display Ad on FAX cover letters• Special Note to Agent’s on Homefeedback.com• Personal Letter to Agents on co-op sales• Private Remarks in MLS!!!• Email Blast to your Agent Database

You don’t need to select ALL of these mediums, but I suggest you pick at least 3 and have them run all the time on auto pilot. I bolded my top picks for on going marketing.

The Ads

• Now that we have picked 3 channels, lets create the ad…

*Remember, the ad’s job is to drive the prospect to our landing page for the free report (or info line)

There is something to say about the info line because you can hear the agents voice.

Inside your listings…Attention Buyer Agents

Make $100,000 to $300,000+ Selling Real Estate*All leads and appointments supplied.

No Cold Calling.No Desk Fees.

No Manual Grunt Prospecting.No Advertising.

Spend Your Time ONLY Doing the Parts of the Job You Love.Leading Edge Millionaire Agent Training Systems> FREE Special Report Details this exclusive opportunity.

To get your copy:Call 1-888-409-2272 ID#____ for free recorded info

or visit www.AwesomeAgents....

News Paper Help Wanted Ad’s

REAL ESTATE: Award Winning Real Estate Team Requires Licensed Realtors. No Cold Calling or Prospecting. Buyer and Seller Appointments Supplied. Make More while Working Less. Cal 1-888-409-2272 ID 1090 to order a FREE Report that details this opportunity or visit www.AwesomeAgents....

REAL ESTATE: Unique Inside Sales Position Available with Atlanta’s Award Winning Real Estate Team. Base Salary Plus Commission. No Cold Calling. All Leads Supplied. Consistent Hours. Call 1-888-409-2272 ID 1078 to order a FREE Report that details this opportunity or visit www.AwesomeAgents....

Internet Job SitesMake $100,000 to $300,000 Selling Real Estate, Guaranteed, or We’ll Pay

You The Difference!*All leads and appointments supplied.

No Cold Calling.No Desk Fees.

Leading Edge Systems Make Selling More Faster and Easier7%+ higher than average commission.

*Leading Edge Coaching and Training.*Work a Normal Work Week or less.

*Achieve Success Faster.*Live a More Balanced and Fulfilled Life.

A Free Special Report Details this opportunity. To get your copy:Call 1-888-409-2272 ID#____ for free recorded info

or visit www.AwesomeAgents....Todd Walters & Associates, Realtors

Metro Atlanta’s #1 Home Selling Team!

Display Ad’s in Real Estate Books

PROFESSIONAL REAL ESTATE HELP WANTED….Award Winning Busy Real Estate Team

Requires Licensed RealtorsNO COLD CALLING

ALL APPOINTMENTS SUPPLIEDA Free Special Report Details this

opportunity. To get your copy:1-888-409-2272 ID#1090

Or visitwww.AwesomeAgents.info

ATTENTION REAL ESTATE AGENTSMake $100,000 to $300,000 Selling Real Estate, Guaranteed, or We’ll Pay You The Difference!*

All leads and appointments supplied.No Cold Calling.No Desk Fees.

7%+ higher than average commission.

A Free Special Report Details this opportunity. To get your copy:

1-888-409-2272 ID#1090Or visit

www.AwesomeAgents.info

Display Ad on FAX

Cover

Special Note to Agents on Homefeedback.com

Hi Todd,

Thank you for showing the property at 360 Cottonfield. Please provide feedback by clicking *here or by going to the link below to answer a few quick questions*. It will take less than a minute and my seller and I appreciate the courtesy and I will gladly return the favor.

                                                                                http://www.homefeedback.com/fb/fb.cfm?said=623200511741-405&id=(if your email does not support links, please cut & paste the link into your browser and hit "go")

Make $100,000 to $300,000 Selling Real Estate: Never Cold Call or Grunt Prospect Again.. All leads and appointments supplied. * Free Report details how at www.EndGruntProspecting.com

Thank you,Todd Walters

                 

 

Todd Walters Optimus Real Estate Brokers

Atlanta, GA Phone: 678-436-8280

360 Cottonfield Alpharetta,GA     30022

Bedrooms 5

                  

   

Bathrooms 4.5

Square Feet --

Year Built 1998

Cross Streets --

Neighborhood Kimball Farms

Listing Price 639,900

MLS Number 3034325

Virtual Tour --

Subject: Thank youDear Co op Agent

Thank you for your help in selling 1065 Gunter Ct. We look forward to a smooth on time closing. I wanted to let you know that we are committed to working with you in any way to see that everyone enjoys the experience of buying and selling.

Since you are obviously a hard and smart working real estate agent, I would welcome the opportunity to share with you how you can increase your sales and enjoy an even more rewarding career.

Available immediately, you can join a team of other super successful sales agents in make a rewarding income, work a reasonable “work week”, NO open houses, NO cold calling, NO marketing, advertising or prospecting, ALL buyer and seller leads and appointments supplied, NO desk fees. Your days are spent actually selling homes!

This is an exceptional opportunity to earn $100,000 to over $300,000 in new additional INCOME in the only real estate career with stress free opportunities at success.

The agents who love this change and do well in this position have had successful sales, are knowledgeable, have good client management, communication and organization skills, and could continue earning a good living in real estate if they had to, but welcome the opportunity to focus on sales functions with pre-qualified leads and appointments, the freedom from endless cold prospecting, expensive advertising, intense competition and uncertain, unpredictable feast-famine roller coaster income.

A FREE Special Report has been written that details everything you need to know about this opportunity. To order your FREE Report, simply call toll free to 1-888-409-2272 ID 1090# or visit www.EndGruntProspecting.com.

Thanks again and hope to hear from you.TW

p.s. Here is what some of my team members are saying….

“I am so glad I called Todd Walters about his sales agent opportunity. I now have over 40 listings and sell more homes each month than I ever have before. The best part is, I never have to worry about qualified buyer and seller leads.” – Jay Bess, The Realty Team

“I can’t believe the number of leads each day and it cost me absolutely nothing. Now I get to spend my time doing what I got into this business to do in the first place – sell houses and make money.” – Pam Watkins, The Realty Team

“I worked with Todd for over 7 years and took what he taught me and bought my own RE/MAX franchise. Dealing with the headaches of being a Broker really got me down and affected my personal life, so I got rid of the franchise and called Todd back. Now I average 5 listing appointments a week with absolutely no out of pocket expense.” – Janice Strickland, The Realty Team

“I have four sales this month with more buyer’s and seller’s than I can get to. Best thing is Todd is there every day helping me sell more, showing me how to work with this crazy market and take advantage of the enormous opportunities.” Shari Frankl, The Realty Team

“I don’t like telling people that I was having a tough time getting business before I called Todd, but it is the truth. He has not only overwhelmed me with leads and appointments since joining The Realty Team over a year ago – but given me leading edge tools and coaching to convert prospects at will.” Darrin Hibbs, The Realty Team.

“When Todd asked me to be his business partner so he could completely focus on helping the sales team sell more houses I was thrilled. That is after all what he does best. There is no other functioning team leader in the area with more tools and systems designed to attract more prospects and sell more houses.” Cindy Burson, VP The Realty Team

Co op Thank you email/letter

Make $100,000 to $300,000 Selling Real Estate, Guaranteed, or We’ll Pay You The Difference!*All leads and appointments supplied.

No Cold Calling.No Desk Fees.

Leading Edge Systems Make Selling More Faster and Easier7%+ higher than average commission.

Free Report Details this Exclusive Offer at www…com

“I am so glad I called Todd Walters about his sales agent opportunity. I now have over 40 listings and sell more homes each month than I ever have before. The best part is, I never have to worry about qualified buyer and seller leads.” – Brad Eberle, The Realty

Team

For only 3 lucky licensed agents with a minimum of five previous real estate transactions experience: an outside sales position, working with motivated buyers and sellers. Join a team of other sales agents supporting one of the top real estate teams in the area, make a rewarding income, work a reasonable “work week”, NO open houses, NO cold calling, NO marketing, advertising or prospecting, ALL buyer and seller appointments supplied, NO desk fees. Your days are spent actually selling homes!Exceptional opportunity to earn $100,000 in new additional income your first year, as much as double that the 2nd year in the only real estate career with continuing opportunities at success.

This is NOT for the brand new, rank amateur agent seeking a shortcut to proficiency nor is it for the failed agent unable to make a living. Instead, the agents who love this change and do well in this position have had some successful sales, are knowledgeable, have good client management, communication and organization skills, and could continue earning a good living in real estate if they had to, but welcome the opportunity to focus on sales functions with pre-qualified leads and appointments, the freedom from endless cold prospecting, expensive advertising, intense competition and uncertain, unpredictable feast-famine roller coaster income.

If you have a few sales under your belt, the necessary skills and are ready to come in out of the must find a prospect rat race, we have a great place on our unique team for you. A FREE Special Report has been written that details everything you need to know about this opportunity. To order your FREE Report, simply call toll free to 1-888-409-2272 ID 1090# or visit www.AwesomeAgents.info .

OSA Recruiting Email Blast Ad

Subject: More Buyers and Sellers Who Need to Move

AVAILABLE IMMEDIATELY: Licensed agent positions for those who want to thrive long term in the real estate business working with motivated buyers and sellers. Finally a real estate company with award winning success systems given to you turn key. You will make a rewarding income, work a reasonable “work week”, NO open houses, NO cold calling, NO expensive marketing, advertising or prospecting, get access to buyer and seller leads who must move, NO desk fees. Spend your days selling homes!

Exceptional opportunity to earn $100,000, $300,000 or more. This “success now system” absolutely delivers high income with reduced effort.

Whether you are brand new to the business or a 25 year veteran, have good client management, communication and organization skills, welcome the opportunity to focus on sales functions instead of endless cold prospecting, expensive advertising, intense competition and uncertain, unpredictable feast-famine roller coaster income; this is the real estate opportunity to catapult your business.

If you are ready to come in out of the must-find-a-prospect rat race, we have a great place in our unique real estate company for you.

What do our agents say?“Fear and my ego kept me from calling The Realty Team in the past . . . a Major Mistake! When I spoke to Craig and he explained to me how the program really works and asked me to be his business partner I was thrilled. There was no more cold calling or the anxiety of not knowing where my next deal would come from.  I am supplied with a steady stream of warm leads and appointments and finally feel like I am in control of my business. The lead generation, administrative, marketing and database are all taken care of leaving me the time to focus on the parts of the business that I truly enjoy  Business is way up and I now have more tools and systems designed to service my clients and attract more prospects and sell more homes in less time than I have ever had before. My only regret is that I didn’t do this 10 years ago.” -- Frank Polsinello Re/Max Omega Realty Inc.

If you’d like to learn more about this unique opportunity, to begin the process, simply call toll free to 1-800-326-5582 and enter ID# 9086. Your inquiry will be held in the strictest confidence. (Note: the last time we advertised an opening, we were flooded with applicants and immediately filled the position. Do Not procrastinate.)Thanks for your time.Craig Proctor*conditions apply.

Optimus OSA Recruiting Email Blast 1

Subject line: Mo’ fatter commission checks “FINALLY”

Don’t you hate getting emails, unwanted, fromReal Estate Brokers trying to coax you awayFrom your present Brokerage?Watching this Video may make that STOP forever!Click here to watch.

Seriously, and I am not trying to sell you anything here,But there is a difference between real estate brokeragestheir pay plans, the services they provide and the results their agents get.

A new video has just been recorded, revealinghow ambitious agents like you can actually get MORE CLOSINGS, Without Cold Calling or Manual Grunt Prospecting or ANY Expensive Advertising.No Gimmicks. Click here to watch the video.

There is NO reason for you to go another daywithout a steady stream of quality buyer and sellerprospects. This exclusive video reveals how you can get ALL Seller & Buyer Leads and Appointments supplied!Click here Now to watch.

Go Sell Big!Todd Walters, CEOOptimus Real Estate Brokers

P.S. Nothing is being offered for sale here. This is not a video program selling a coaching programor some kind of new real estate product. It is a videopersonally recorded that details specifically how

you can get more closings, literally overnight. Goahead, Click Here and see for yourself.

OSA recruiting email blast 2

Subject line: you are lucky… more closings!

Recorded video reveals… For only 3 lucky licensed experienced agents: an outside sales position, working with motivated buyers and sellers. Click here to watch

You will discover how you can join a team of other sales agents supporting one of the top real estate teams in the area, make a rewarding income, work a reasonable “work week”, NO open houses, NO cold calling, NO marketing, NO advertising or prospecting, ALL buyer and seller leads and appointments supplied. Your days are spent actually selling homes!Watch it now

The opportunity revealed in this video is NOT for the brand new, rank amateur agent seeking a shortcut to proficiency nor is it for the failed agent unable to make a living. Instead, the agents who love this change and do well in this position have had successful sales, are knowledgeable, have good client management, communication and organization skills, and could continue earning a good living in real estate if they had to, but welcome the opportunity to focus on sales functions with pre-qualified leads and appointments, the freedom from endless cold prospecting, expensive advertising, intense competition and uncertain, unpredictable feast-famine roller coaster income.

If you have a sales under your belt, the necessary skills and are ready to come in out of the must find a prospect rat race, we have a great place on our unique team for you.

A FREE Special Report has been written that details everything you need to know about this opportunity. Watch the Video and find out how to order your this FREE Report.

Go Sell Big!!!TW

P.S. This is a lengthy email, written that way so no words are spared to get your attention, to alert you to this very exclusive opportunity. It’s not for everyone, nor should every agent reading this email watch the video. Only those impatient for more success should follow through and check it out. If this describes you, click here now.

OSA email recruiting blast 3

Subject line: Rich Agent Poor Agent video

Which category do you fall into?According to MLS stats, 55% of all the agents who sold a house last year only sold 1, 2 or 3 homes. YIKES! If you sold 7 or more, you are in the top 35% of agents in productivity.

But, there are a select few agents who sell around 7 homes a month! AND they do no open houses, no manual grunt prospecting, no advertising. In fact ALL of the buyer and seller leads are handed to them on a silver platter each and every week, without fail.This Video Reveals WHO they are and HOW they work: Click Here to Watch!

It is tempting to delete this email, as you would any casual email sent to you. BUT that could very well be a big mistake, hazardous to your bank account. There is a difference in real estate agents, the commissions they charge and the results they get. You owe it to yourself to at least watch this short video detailing how you can receive a steady stream of buyer and seller leads, and appointments. Click here to watch now.

You are lucky you live and work right here in Metro Atlanta, because you can have access to quality buyer and seller prospects, anxious to buy and sell – all interested in YOU helping them. BUT, don’t take my word for it. A new special report has been made available that details how you can get off the feast or famine roller coaster of unpredictable sales, and receive a steady stream of ready willing and able buyers, and anxious sellers. Details revealed in this video. Watch it here now.

Go Sell Big!!!TW

P.S. There is no obligation to watch this video, nor to order the free report offered. You can choose to delete this email and continue doing exactly what you are doing. If, however, you are not satisfied with your present income and number of closings, or work hours, you should Click Here Now

to watch this video.

Subject line: 9 awesome sellers…

True story…“Unbelievable!! I got nine awesome prospects handed to me on just my first day. I was skeptical at first, but now, I never have to worry about where my next deal will come from. I got more than I can get to now. ” – Darin Hibbs, Optimus Real Estate Brokers

100K to $300K Real Estate Career…. FREE Special Report reveals How You Can get a steady stream of high quality buyer and seller leads, eager to talk to you, ready to make a move. NO open houses, NO cold calling, NO marketing, advertising or prospecting.Claim your report at www.EndGruntProspecting.com.

For only 3 lucky licensed agents with a solid track record of selling homes: an outside sales position is available, working with motivated buyers and sellers. Join a team of other sales agents supporting one of the top real estate sales teams in the world, make a rewarding income and work a reasonable “work week”. Your days are spent actually selling homes!Exceptional opportunity to earn $100,000 your first year, as much as double that the 2nd year. This is NOT for the brand new, rank amateur agent seeking a shortcut to proficiency nor is it for the failed agent unable to make a living. Instead, the agents who love this change and do well in this position have had successful sales, are knowledgeable, have good client management, communication and organization skills, and could continue earning a good living in real estate if they had to, but welcome the opportunity to focus on sales functions with pre-qualified leads and appointments, the freedom from endless cold prospecting, expensive advertising, intense competition and uncertain, unpredictable feast-famine roller coaster income.

Video reveals how to claim your report at www.EndGruntProspecting.com.

If you have a good sales history, the necessary skills and are ready to come in out of the must find a prospect rat race, we have a great place on our unique team for you. BUT, don’t take my word for it…

Watch this video at www.EndGruntProspecting.com or call toll free to 1-888-409-2272 ID 1090#

Go Sell Big!!!Todd Walters, CEOOptimus Real Estate Brokers

Subject: highest commission check ever

Don’t fight the real estate market. Make at least $100,000 to $300,000 Selling Real Estate. No Hype or Gimmicks.

Video reveals the scoop. Watch at www.EndGruntProspecting.com.NO open housesNO cold callingNO marketingNo advertisingNo prospectingALL buyer, seller leads and appointments supplied.

Your days are spent actually selling homes!

Special Report details this exceptional opportunity to earn $100,000+ NET INCOME your first year, as much as double that the 2nd year

Video details how to claim your special report at www.EndGruntProspecting.com

Go Sell Big!!!Todd Walters, CEOOptimus Real Estate Brokers

*conditions apply.

Subject: affluent realtors do this

High Income Reduced Effort Real Estate Selling… Make $100,000 or more in the next 12 months, guaranteed, or we’ll pay you the difference* Video reveals how to get a Special Report detailing this exclusive career opportunity.Watch now at www.EndGruntProspecting.com

Every now and then something comes along that is different, better, more profound. We have been told this is just that.What you will see on this video IS NOT for just any real estate agent looking for an easy button, or short cut to proficiency. No, its for serious full time professionals that simply want to make a rewarding income, work a reasonable “work week”, NO open houses, NO cold calling, NO marketing, No advertising, No prospecting, No desk fees, GET ALL buyer leads, seller leads and appointments supplied and spend days actually selling more homes!

Watch the video details at www.EndGruntProspecting.com

Consider this an exceptional opportunity to earn $100,000 NET INCOME and as much as triple that in the only real estate career with guaranteed opportunities at success.

Qualifying agents who love this change and do well in this position have had successful sales in the past year, are knowledgeable, have good client management, communication and organization skills, and could continue earning a good living in real estate if they had to, but welcome the opportunity to focus on sales functions with pre-qualified leads and appointments, the freedom from endless cold prospecting, expensive advertising, intense competition and uncertain, unpredictable feast-famine roller coaster income.

A video has been recorded that details the inner workings of this offer. Watch it now at www.EndGruntProspecting.com

What others have said…“Fear and my ego kept me from considering doing anything different that I was doing... a Major Mistake! When I watched the video, I immediately ordered the special report and boy was it eye opening. It explained to me how the program really works and even offered me an opportunity to be a selling partner. There was no more cold calling or the anxiety of not knowing where my next deal would come from. I am now supplied with a steady stream of warm leads and appointments and finally feel like I am in control of my business. The lead generation, administrative, marketing and database are all taken care of leaving me the time to focus on the parts of the business that I truly enjoy. Business is way up, like three times what I was doing last year and I now have more tools and systems designed to service my clients and sell more homes in less time than I have ever had before. My only regret is that I didn’t do this sooner.” – Ira Miskin, Kennesaw GA.

Get the whole story by watching this video at www.EndGruntProspecting.com Go Sell Big!!!Todd Walters, CEOOptimus Real Estate Brokers

Direct Mail

In an envelope, hand addressed, real stamp, your personal return address.

Agent Recruiting Letter #2

Agent Recruiting Letter #3

Agent Recruiting Flyer #4

Agent Recruiting Letter #5

MLS Private Remarks

• AGENTS: $100K to $300K+ Real Estate Career. NO COLD CALLING or ADVERTISING. ALL High Quality LEADS and APPOINTMENTS SUPPLIED Video details at www.EndGruntProspecting.com

OSA Recruiting Prong 3

• Now that you have a good understanding of prong 1 (calling OSA prospects and inviting them to your Q&A) and prong 2 (ads and email blasts running on autopilot)….

Lets take a look at prong #3.

• This offers GREAT leverage…

A Monthly Recruiting Newsletter…

• This monthly newsletter is a recruiting ad, disguised as a Marketing Tips Newsletter.

• I send this to you every month for you to copy and implement.

• You should email blast it out to the agents in your data base*

*Your Data Base of Agents

• You should be adding agents to your data base just as you would buyer or seller prospects.

• Every time you get an agents contact info, add them to your data base and tag them as an OSA Prospect.

• Market to them each month.

• See OSA Recruiting Newsletters Folder

Metro Atlanta Real Estate Today!November 2011 Todd Walters

As a fellow Realtor right here in Metro Atlanta, you are receiving this Monthly Business Building tip courtesy of me. Enjoy!!

Discover how to get ALL Leads and Appointments Supplied (no cold calling or grunt prospecting). Free report details how at www.AwesomeAgentReport.com

------------------------------------------------------------------------------------ Like It or Not, You ARE in the Marketing Business – NOT the Real Estate Business! Most agents think they are in the real estate business. Some they think they are in the home selling

business. Wrong! This way of thinking is why 80%+ of all agents get out of the business in just a few short years. I call it a paradigm of going out of business. As you probably know, over the last 22 years of selling real estate, I have done well over $1 Billion in sales and brought in over $25 Million in commissions. A feat NO OTHER Agent can lay claim to here in our town – the reason for this success was learning early in my career that I was NOT actually in the real estate business, but in the Marketing Business…..

……. You see, marketing permeates every aspect of my teams business. This elevates not only the number of prospects coming to us vs. chasing them, but also leads to very happy, life long raving fans.

Now go sell some houses!! TW P.S. ALL LEADS AND APPOINTMENTS SUPPLIED!! My Award Winning Real Estate Sales Team Needs

Determined Realtors. No Cold Calling or Prospecting. Spend your time actually SELLING! Make More while Working with less Stress! Call 1-888-409-2272 ID 1090 for pre recorded info or visit www.AwesomeAgentReport.com to claim a free special report on this career opportunity.

The Call to Action• The call to action in each ad or flyer drives the agent prospect

to your recruiting landing page or to the 24 Hr. Info Line – or both.

• Website and info line instruct them to order a free report that details the inner workings of your offer.

• The info line will allow you to hear their voice.

Recruiting Website

• Register a benefit rich URL: www.EndGruntProspecting.com

• Gather Agent testimonials if you have OSA’s now.

• Video/Web Commercial Complete with agent testimonials and add to recruiting web page.

Your website

• You have two options on your recruiting page

1. High threshold of resistance2. Low threshold of resistance

This next slide is an example of HIGH threshold of resistance – basically an electronic brochure, making the offer ON the actual landing page.

To lower your threshold of resistance...

Simply modify your lading page to Offer a Free Report that details the inner workings of the opportunity.

Lets take a look at an example….

For Ambitious Agents ONLY… ALL LEADS AND APPOINTMENTS SUPPLIED…No Cold Calling… No Manual Grunt Prospecting… Spend Your Time Actually Selling…Free Report titled The End of Prospecting Forever Details this Exclusive Career Changing Opportunity! Hi my name is Todd Walters, president of Optimus Real Estate Solutions.

Because of our unique marketing methods and proprietary way of doing business, my team continuously has an overflow of buyer and seller prospects to follow up with... and they all want help on buying or selling real estate.

This is where you come in… You Could Increase Your Appointments and Closings -- Literally Overnight! Our System can put you in the very

enviable position of assisting these motivated buyer and seller prospects. You see, most of the people who call us day-to-day need an agent to work with. That’s right, all of the Buyer and Seller prospects call us - our Team does no cold-calling. Our unique lead generation system turns the tables on mind numbing cold calls.

Right now we are looking for serious, full time real estate professionals to handle this over flow of prospects. So here's My Offer...

I’m offering to give you an endless stream of leads and appointments to work with in exchange for you joining our team. Sales Associates with The Realty Team make a lot of money, but more importantly they keep more of it since there are no marketing expenses or desk fees. Plus you will receive leading edge training on all of our systems, marketing and consumer programs. These same systems have allowed me personally to sell over 5,000 homes and make over $25,000,000 in commissions. You will have priority access to the same systems - and - I will personally share with you how to use them so you to can sell more too.

In fact, I am so confident in how successful you will be that I will personally guarantee it. You Will Make at least $100,000 more Over the Next 12 Months or I Will Pay You the difference in Cash!*

To better help you understand this unique opportunity, I have prepared a Free Special Report entitled The End of Prospecting Forever. To order your FREE copy simply complete the form on this page. Thank you.

• The next two slides are screen shots of Optimus Real Estate Brokers Landing page offering a FREE Report

Video script• OSA Recruiting Free Report Video Offer• Hi my name is Todd Walters, president of Optimus Real Estate Solutions. • Because of our unique marketing methods and proprietary way of doing business, team leaders at Optimus continuously

have an overflow of buyer and seller prospects to follow up with... and all of these prospects want help buying or selling real estate.

• This is where you come in. You Could Increase Your Appointments and Closings, Literally Overnight! • Our exclusive buyer and seller lead generation system can put you in the very enviable position of assisting motivated

buyer and seller prospects. You see, most of the people who call us day-to-day need an agent to work with. That’s right, all of the Buyer and Seller prospects call us - our Agents do no cold-calling. No door knocking, no manual grunt prospecting of any kind. Our unique lead generation system turns the tables on mind numbing cold calls and expensive advertising. This is why I have entitled the report being offered here, The End of Prospecting Forever.

• Right now we are looking for serious, full time, experienced real estate professionals to handle this over flow of prospects.

• • So here's My Offer...

I’m offering to give you an endless stream of leads and appointments to work with in exchange for you joining Optimus. Before you discount this offer, please stay with me. Sales Associates with Optimus make a lot of money, but more importantly they keep more of it since there are no marketing expenses or wasted time prospecting. Agents here spend their time actually selling. Doing what they got into this business to do in the first place. Plus, you will receive leading edge training on all of our systems, marketing and consumer programs that will make it easier for you get more closings than you are getting now. These same systems allowed me personally to sell over 5,000 homes and make over $25,000,000 in commissions. You are welcome to investigate my claim, a good place to start would be a book called the Billion Dollar Agent, lessons learned, since I am one of the featured agents in that book. You will have priority access to the same systems that I used to become a millionaire real estate agent - and - I will personally share with you how to use them so you to can sell more too.

• I understand this is a lot to take in, and I don’t believe an email with an interesting video is enough to convince you of the validity of this offer.

• So, to better help you better understand this unique opportunity, I have prepared a Free Special Report entitled The End of Prospecting Forever. To order your FREE copy simply complete the form on this page and read for yourself how you could be getting a steady stream of buyer and seller leads and appointments, more than you have ever had before, closing more transactions and making a rewardable income, with much greater ease and personal satisfaction.

• Again, simply complete the form on this page and submit for instant access to the free report. Thank you.

The FREE Report

• The Free Report is simply your Preselling Package aimed at OSA’s

• The FREE Report Offers an invitation to your Monthly Q&A.

• It includes testimonials (if you have them) and the accomplishments of your success, the benefits of your type of direct response marketing as well as a CALL TO ACTION – the Q&A invite.

This FREE Report Reveals Strange, Weird, And Controversial PROOF There is NO MONEY in Manual Grunt Prospecting, Cold Calling or Begging for Referrals – BUT a Whole Pile of It for YOU in Giving Prospects EXACTLY What They Want!

Instructions:Read this Report FIRSTReview additional information in sealed envelope Second – (unless receiving this by email).Decide whether or not to attend the Optimus Back Stage Tour on “How to Make MORE Money than EVER as a Real Estate Agent”.If applying for a FREE VIP Pass to the Optimus Back Stage Tour, follow the instructions on the last Page of this Report.We are screening Agents now with the aim of selecting and hiring one, at most two, licensed real estate agents for these positions no later than ten days from receipt. Therefore, it is important to respond promptly.

What you will discover inside:1. How You Can Make $100,000 to $300,000+ Selling Real Estate, never worrying again where your next lead will come from.2. How to Get All Buyer and Seller leads and even appointments to handed to you on a silver platter.3. THE END of Cold Calling, manual grunt prospecting and expensive advertising, forever.4. How to Increase the Amount of Money You Make Per Transaction Literally Overnight!5. Important Career Elevation Application Enclosed on the Last Page.

See OSA Report for complete copy

• The next two slides show the landing page that appears when an agent requests the FREE report.

• Here they get the offer for a Back Stage Tour Webinar as well.

• The Next two slides show the webinar confirmation page along with a link to down load the FREE BONUS gift: my book.

Stick Program from Go To Webinar and/or Infusion SoftDont forget!

FREE Webinar Reveals How You Can Get ALL High Quality Buyer and Seller Prospects Supplied... See first hand how you can spend your time actually selling homes... Ending all forms of prospecting and expensive advertising... Dramatically increasing your closings and income, literally over night!

Access the Optimus Back Stage Tour Webinar on Thursday at 11am using the link in this email. What You will discover on this webinar:

*How we generate hundreds of Ready Willing and Able Buyers, eager to discuss buying their next home with you.

*How we generate motivated Seller Prospects eager to sell and move on.

*How these Prospects are handed over to you, qualified.

*How to get 3.5% to 4% commission on every buyer transaction PLUS a $495 retainer up front.

*How to List every home at 7% or more, keeping 4%, offering 3% to cooperating agents.

*How to forever end Cold Calling, Manual Grunt Prospecting, ALL forms of Advertising and spend your time just selling real estate.

*All questions answered.

Access the Optimus Back Stage Tour Webinar on Thursday at 11am using the link in this email.

I look forward to sharing with you then!

Go Sell Big!!!Todd Walters, CEOOptimus Real Estate Brokers

Back Stage Tour Q&A Webinar• Again, you have two choices for Group Interviews: Webinar

or Live Q&A.

• The issue with a webinar is that you will not have a chance to chat with them while they have questions, when others leave. BUT, you get MORE prospects to attend.

• This question issue can be handled with polling.

• Use the same OSA Recruiting Presentation for the webinar as you would for the live event, with the exception of polling questions, instead of a form to fill out at the live event.

Agent Testimonials• I was with a major real estate franchise for 3 years working a lot of hours with very little to show for it. I over

heard a couple of agents talking one day at the office about Todd Walters and a flyer they were looking at. I took the flyer and saw where Todd was looking for team members, had a lot of leads and appointments for motivated agents. I interviewed and got the job. It has been awesome. I sell more homes in 3 months than most agents sell in 3 years and I have had months where I have made $60,000 and $70,000. – Cindy Burson.

• I have been in real estate for almost 25 years. I even owned my own company, a major franchise, for several years. It was always tough trying to get enough Sellers and Buyers to do business with me. Todd Walters approached me about joining his team and after he shared with me the huge number of leads and opportunities he had as well as the awesome systems for converting prospects to signed agreements, I eagerly came on board. I now consistently close 5 to 7 deals every month. Best part is I never work more than 40 hours a week doing it. – Dan Hall

• I was in the car business for years, managing some pretty big dealerships. I felt it was time for a career change. I was confident with people and really interested in real estate sales. Todd Walters had sold my home so after getting my real estate license, I called him and he offered me a position. With in my first 3 months of joining I listed 21 houses. I now have more opportunities and business than I can get to. – Jay Bess

• I pretty much struggled with my real estate career at the other companies I was at. They offered little to no help and absolutely no leads. I called Todd and begged him for a shot at some of his business, after I saw an ad he was running looking for agents. He interviewed me and believed in my abilities. Now I am easily closing 4 to 6 deals every month making more money than I ever have before. – Becky Smith

• I thought I was going to have to give up my dreams of selling real estate. I was having a very hard time getting buyers to call on my listings and not getting any new listings. Then I saw where Todd Walters was needing some experienced and motivated sales agents and promised not just leads, but qualified appointments. Now 6 months after joining Todd Walters, I consistently get 3 new listings every week. I literally have to turn down business every month. Best part is I am spending more time with my family than I did before thanks to the turn key systems we have. – Shelli lance

Next Step: Sift and Sort• Remember you want the BEST agents you can get, those who

are motivated, those who see value in what you do, those who take risks and are not scared to take the nest step.

• When you receive a resume - A confirmation of receipt is sent to the prospect with a DISC Personal Concept or link to the concept on the coaching site inviting them to participate in the next step in the interview process.

• The Agent Prospect is instructed in the email to fill out the personal concept and send it back/submit. Due to the limited openings and highly coveted over flow of now business prospects - Only applicants with a resume and completed personal concept will be contacted for the next phase of the interview process.

• Or – if you are using the FREE REPORT landing page, you will invite everyone who fills out a report to your Q&A.

Dear (name), I wanted to personally thank you for your interest in our team and have attached a personal concept I would very much appreciate you completing and getting back to me. This is the next step in our interviewing process. Your consideration of joining a team of other successful sales agents to make a rewarding income, work a reasonable “work week”, NO open houses, NO cold calling, NO marketing, advertising or prospecting, ALL buyer and seller appointments supplied, NO desk fees – is understandable.

I am committed to your days being spent actually selling homes!Based on my teams track record, this is an exceptional opportunity to earn $100,000 your first year, as much as double that the 2nd year in the only real estate career with continuing opportunities at success.

Please fill out the attached personal concept and fax it back to our office at 678-277-9130 within 24 hours. Upon receipt, we will contact you for the final step in the interview process. Thanks again for your interest in Todd Walters, The Realty Team

Sincerely,Todd WaltersThe Realty TeamTodd Walters & Associates

Who to select for the Group Q&A

• Select agents with the right experience: those who have sold, know contracts and how to use the MLS (you should be including this in your ads as a qualifier).

• High D’s, High I’s or a combination typically make for the best OSA’s (emphasis on typically but there are always exceptions).

Group Interview Process• Invite all qualified agent applicants to your

next monthly Group Q&A.• Email, Direct Mail and voice broadcast your

invitation (include in your FREE Report as well)• The Q&A Invite Action Plan automatically

invites the best prospects.• A team member personally calls and invites

the Best Prospects.• It takes place once a month, usually mid

month at noon on a Wed.

On to Part 2

• The Group Interview

• Welcome to attendees, Benefits presentation, Closing, Q&A’s, Objections.

• Who to hire and what happens next.