Outreach, Education & Communication S. Goldfarb – Outreach Support – 12 May 2011.

A FEW NOTES Outreach, Education & Communication

S. Goldfarb – Outreach Support – 12 May 2011

Organization Mandate

Michael & Steve Received Mandate on MondayCurrently Preparing Response

○ Iteration on Mandate○ Creation of Outreach, Education & Communication Team

Input Welcome○ Coffee Being Consumed in Significant Quantities○ What Role Do You Want To Play?○ How Much Can You Contribute?○ What Else Is Needed?

Outreach, Education & Communication PlanTo Be Drafted In Coming Weeks

○ Clear Priorities○ Well-Defined Roles for All Members of Team

12 May 2011 S. Goldfarb 2

New Journal of Physics IOP Science Journal

http://iopscience.iop.org/1367-2630Scientific Write-Up (Target: Particle Physicists)General Written Abstract (Target: Readers)Video Abstract (Target: Readers)

In the WorksATLAS Di-Jet Exotic Search

○ G. Choudalakis, A. Gibson, F. Ruhr

ATLAS Minimum Bias Analysis○ Alison Lister

Under ConsiderationPublic Targeted Video Abstracts of Major TopicsPart of Discovery Package Effort


http://iopscience.iop.org/1367-2630



Di-Jet Video


Public Version

Discovery Packages Goal

Be Prepared with Content for ATLAS Discovery Target

1. First, General Public (Via Media)

2. Later, Students Content

Physics Write-Ups for Public○ Currently Working on SUSY (Erik, Michael, et al.)○ Short, Human-Readable Text

Images, Multimedia○ Considering Topics, Formats (Joao, Claudia, et al.)

Other EffortsIPPOG, CERN, US-LHC Communicators, etc.


Virtual Visits Update Upcoming Visits

May 24 – William Floyd HSMay ?? – Coos Bay, Oregon HSJune 6 – Australia (Science Minister)

Upgrades ExpectedAdjust Video Resolution for EVOCreate Webcast Public SiteInvestigate Skype


Resonance Goes America


Line 6

Randy Dangler

Martin White

Rusty Boyd

Kyle CranmerCeri Perkins

Resonance Goes America Line 6 Guitar Electronics Company

Approached Us In April○ Saw Images of Rusty, Randy, Martin Using Their Goods○ Want to Blog, Advertise, etc. About ATLAS & Line 6○ Lawyers, Press Office, Purchasing O.K.

Kyle CranmerHas a Booth in NY World Science Fair

○ Will Promote ATLAS○ Will show DVD, Sell Some CD’s

Ceri PerkinsPreparing Press Releases

○ Institutional Press Officers in U.S.○ Official US Release Date – June 1


Outreach, Education & Communication S. Goldfarb – Outreach Support – 12 May 2011.

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