Outline of a Business Plan DOC

8/2/2019 Outline of a Business Plan DOC

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FIXT.

Business 1-Section 11830

Team Members:

Ahmed Alhameli

Mike deVries

Marco Minaya

Alex Rudowsky

Due Date:

June 28, 2011

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Table of Contents

Contents

Contents ..................................................................................................................... 2

Section 1-Executive Summary .................................................................................. 3

Section 2-Company Background ............................................................................... 4

Section 3-Management Team ................................................................................... 4

Section 5-Capital Required ....................................................................................... 4

Section 6-Marketing Plan .......................................................................................... 5

Section 7-Location Analysis ...................................................................................... 5

Section 8-Manufacturing Plan ................................................................................... 6

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Section 1-Executive Summary

Fixt. provides computer and technical consulting (repairs, training, networking, andupgrade service) to local small businesses as well as personal PC and Mac users. Fixt. is in theprocess of further developing the companys vision and strategic focus to add more services to ourtarget market segments, from small business, high-end home office users, to large corporations inour local market. In the beginning, Fixt... decided to focus mainly on the small business market, asthese customers typically do not have full-time IT staff but do have full-time IT needs. Fixt. offersan affordable, on demand service for these customers. Recently, Fixt. has extended its operationsto include training for corporations, online diagnostics, at-home repairs, and mainframemaintenance for large corporations. To reach our true potential, Fixt. will focus on marketingservices, responsiveness, quality, and creating and retaining customer relations. Fixt. wants tofulfill the need for quality vendors of reliable hardware, software, service, and expertise.

In the next few years, the companys aspirations are to generate substantial market share(so that Fixt. is a common name), constant growth in the sales from start up to year three, and togenerate customer satisfaction so that at least 40% of our customer base are loyal to Fixt. (repeat

business). Long term, Fixt. will need to borrow $5,000,000 in order to implement changes andimprove profitability. This amount is in-line with our companys capabilities. Implementing thisplan, in combination with a comprehensive financial and marketing plan, will ensure that Fixt. willrapidly become a profitable venture.

Fixt. is a professional IT company that offers technical support, technical training andconsultation. We want to offer you cutting edge services that are simple and convenient to access.You give us the green light to connect to your computer remotely and we will fix your PC whileyou take care of business. We offer service to both platforms Mac and PC. Our CertifiedTechnicians will diagnose and repair errors found in your software, hardware, connectivity,security and peripheral devices.

Fixt. will focus on two markets: Individuals and Businesses. No job is too large, or too small; weare the go-to guys for technical care. While we offer maintenance plans for some of ourcustomers, our goal is to fix it right the first time and establish ourselves as their first call for theirtechnology needs.

Keys to Success:

Our open lines of communication and personal care will give us respect in the public eye. Wemake technology easy to be understood because we acknowledge that our customers are fromdifferent levels of computer literacy and age groups.

A terrific location with convenient access, and visibility, surrounded by large corporate

buildings. The best service at reasonable prices.

Fixing the customer problems right the first time quickly (speed, reliability, andaccuracy).

We will troubleshoot and identify issues with slow-running PCs, error messages, and more.We will also help with installing new devices and software, connecting printers or scanners,protecting our customers files, help set up wireless networks, establish firewall protection, set up

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home networks, add computers, video game consoles, and mobile devices to networks,troubleshoot high-speed internet connections, solve computer and network performance issues,resolve pop-up issues, identify and remove viruses and spyware, scan PCs for threats, secure Wi-Finetworks, update internet browsers, secure on-line privacy, and provide advice on the best internetsecurity solutions. We will hold training seminars for corporations, and specialize in server and

mainframe maintenance. We are proud to serve and support the business sector to create a greaterAmerica.

Section 2-Company Background

Our company was founded in 2008 after meeting at the Apple WWDC in 2007 to discovernew products and ideas coming out of Cupertino. During the meet and greet we discovered weeach possessed unique talents and decided to leave our respective companies and venture out andcreate our own start up. In 2009 we started "Fixt." after renting floor space in an office building aswell as warehouse space. We initially only did on-call IT work and online help to privatecustomers but as the business grew we came up with innovative ideas to stay ahead of the curvesuch as holding training seminars for corporations that already had their own established IT

departments, on-call services to corporate and private customers, online help which included theability to diagnose and sometimes repair problems from our office to the customer's home orbusiness without having the customer incur extra fees to have a technician drive out, and lastly wedeveloped a new group of technicians whose sole focus would be server and mainframemaintenance for large corporations in order to lessen the cost and burden on their payroll,accounting, and human resources departments.

The name "Fixt." came from successfully solving a problem or repairing a device and thesound that the word "fixed" makes when someone says it. The period at the end is to illustrate thatour repairs are of such high quality that you won't have to call us out again for the same problemwhich has the opposite effect of what someone might think regarding not obtaining repeat

business. While we do offer maintenance plans for some of our customers, we prefer to fix it rightthe first time and establish ourselves as your first call for your technology needs.

Section 3-Management Team

For now, the CFO will handle all bookkeeping, accounting, and tax duties. We will uselegal services as needed from outside. We will also use outside insurance services.

Section 5-Capital Required

Currently, we are in a rather explosive growth period in which our seed money is drying up

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and we require more capital in order to maintain business. While we are turning a profit year toyear we are expanding at such a rate that we require additional capital to expand capacity. Our firstchoice of capital would be an angel investor or a bank loan due to not wanting to hand over toomuch control of the company to a venture capitalist until we can successfully grow the companylarge enough to have less of a risk of a hostile takeover. Our payroll, product, and special

requirements are $1,000,000 per year and with profits remaining steady at 10% per year. Weestimate that we would need an additional $5,000,000 per year for the next 2 years toaccommodate our current growth and only an additional $3,000,000 for 3 years after that formaintenance and upkeep as calculated based on expenditures vs. revenue. The capital will be usedto fund operations including the following:

Cost of operations (parts and supplies) Compensation of officers and pension/benefit plans for officers Repairs

Bad debts

Rent on business property

Taxes Interest Depreciation/Amortization

Advertising

Section 6-Marketing Plan

So far we have been very successful with our customer service oriented approach tomarketing in that we don't have to spend a lot of money on advertising because mere word ofmouth has provided us with sufficient fuel to grow and mature as a company. We have also usedsocial networking sites such as Facebook and Twitter to announce new positions available,services, and products with great success. This can be attributed less to our general ages but moreto our ability to keep up with the latest trends and communicate well with our customer basedespite any age differences. We also plan to advertise in a select few magazines because as theinternet evolves, printed versions of periodicals seem to be on the decline. These magazines wouldbe: MacWorld, PC Magazine, and Wired. The reason for choosing these 3 is to appeal to our Applecustomers, our Windows/Linux customers, and the reason for advertising in Wired would bebecause although many of the readers of Wired generally do their own work, there are stillproblems that creep up that people need assistance with that may not be found in the forums orwith a quick Google search. Plus many readers of Wired work in the IT field and may be interestedin joining the Fixt. family.

Lastly, we plan to hire developers to create apps for the various mobile and desktop/laptop

operating systems that will allow customers to reach us easier and send us the critical data that werequire to enhance the speed at which we diagnose their problems. This will allow us to do more ofour work from the office and through our field technicians and reduce the uneasiness that peoplefeel with regards to privacy when having to leave a device with us so that we can work on it.

Section 7-Location Analysis

Many successful business owners would say that one of the most important things to

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remember when starting a business is location, location, location! We think that our currentlocation not only helps us target the demographic that we are trying to appeal to, but also gives usthe ability to grow at a fast rate. Currently, our facilities are located in Los Angeles, California.We believe the big city atmosphere is what makes our business successful. We chose the westcoast over anywhere else because we are located in the heart of a large city with a lot of big

businesses. We have found during our time of operation that being located around other largecompanies is a benefit to us. Whether it is the large banks, film and television studios, or any otherlarge corporation, our company is there to help them with technology questions and services. Wedid consider having our facilities on the east coast but decided we could possibly wait until weneed to expand.

Being in the heart of a large city like Los Angeles, many of the clients have offices veryclose to ours. For big business owners, our company being able to go to the customers site tosolve their problems personally, if necessary, which will help set us apart from other companieslike ours. For others, such as Best Buys Geek Squad, they simply do not have the capabilitiesof coming to help any faster than we do. We know that no job is too large or too small and ourprofessional service has made a name for itself and we are becoming the go-to guys for technical

care. Our location makes us easily available to our clients and our large city makes our namespread like wild fire. We also have a domain name that is simply Fixt.com. There, people can goto have their issues handled via the World Wide Web. For those people who use Facebook andsearch engine websites such as Google, we regularly have ads on their page. For us, location andthe ability to access our services are the main reasons our company is growing so fast. Our clientsknow that we are the only company they should call when they need their problems "Fixt.".

Section 8-Manufacturing Plan

There will be a plant and equipment to fix the customers products in the plant when theirequipment cannot be fixed at their sites. The machines required will include at least three machines

to be used as servers with multiple routers to give us the ability to connect to customersservers/personal computers via remote software connections, and certain other equipment. Thestaffing will include the team members hired to perform online diagnostics and technicians toperform hardware repairs at this facility. The facility will also contain four work tables, chairs,desks for the staff, adequate lighting, phones, fax machines, and other standard office furniture andmaterials to run the office/work area. Inventory will be acquired as needed to fix customerequipment and personnel will be recruited, hired, and trained as revenues increase and operationsexpand. We will stock an adequate inventory of spare parts required most often by customers andkeep a record of what we have on hand and increase or decrease levels as needed based on periodicaudits.

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