Outdoor advertising for the toy sector
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Transcript of Outdoor advertising for the toy sector
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WHAT IF YOU COULD ADDAN EXTRA (RELEVANT) TOUCHPOINTTO YOUR MEDIA MIX ?
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A TOUCHPOINT THAT WILL BE
CONSUMERS WILL SEEON THEIR WAY TO THE STORE
DECISIONSMADE CLOSE
67%TO THE POS
ONE OF THE LAST
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A FLEXIBLE SOLUTIONWHICH IS BUILT NEAR
POINT-OF-SALES TARGET GROUP
PEOPLE & PLACES 3.0
AFFINITY
PEOPLE & PLACES 2.0
PROXIMITY
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A FLEXIBLE SOLUTIONWITH THE FOLLOWING PERFORMANCES
BE PROXIMITY TOYS
BE AFFINITYFAMILY & CHILDREN
COV%: 45,7%OTS: 9,2GRP: 420NET REACH: 1.426.147
COV%: 34,2%OTS: 6,2GRP: 212NET REACH: 1.067.270
CIM 2016-2; PRP18-54
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A FLEXIBLE SOLUTIONTHAT MUST BE EXPENSIVE
NO ?
#SIDES
LOCATIONS
PERIOD
GROSS PRICE
NET PRICE
500
NATIONAL
W13 OR W14 OR W15
€ 64.000
€ 44.800