Outcome Based-Innovation – Berlin Lean StartUp Meetup 17.10.2014
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Transcript of Outcome Based-Innovation – Berlin Lean StartUp Meetup 17.10.2014
Deciding on new product features
Number of customer requests?
Questioning customers or stakeholders?
Market research? What kind of?
Problem Solution
No prototype-free questioning of
customers !
Only Testing
1. Observing your customer (Design Thinking Methods)!
!2. Outcome Based
Approach
Jobs To Be Done*
* http://www.christenseninstitute.org/key-concepts/jobs-to-be-done/
Jobs To Be Done*
* http://www.christenseninstitute.org/key-concepts/jobs-to-be-done/
Outcomes – different attributes customers value about how
their job is being done.
Minimize the probability of injury when I shave my beard.Direction Metrics Content of the Outcome
Example Google SearchJob: Find information on a topic (e.g. “Lean Startup”)
Outcomes:!!1. Maximize the probability to find the needed website on the first search request!!2. Minimize the time needed to load the search results!!3. Minimize the probability that the search result description is misleading
Seeing the Potential
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Outcomes Outcomes with Innovation-Potential
If you want to know more
Book: What Customers Want !by Anthony Ulwik, CEO Strategyn!
www.strategyn.com