The World Today

Today, the internet is everywhere. It is the centerpiece of our global connectivity. It has democratized knowledge, created new markets and changed the power equation.

But we see that these ideals are in danger. Who builds, owns and controls what we call the net? Giant corporations and big governments. Why shouldn’t the users be the ones buil-ding and owning these networks?

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our VIsIon of The fuTure

The reason is simple – complexity. Just as mainframes were impossible to run and maintain by private persons, servers and infrastructure components today are unmanageable by the common user. Make building and owning these things as fun and simple as using an iPhone - and the paradigms shift.

We will be the company to enable this idea. The cloud as it is now is just the status quo. one day, it will be personal and it will be owned by every single one of us. We are aiming to bring a piece of infrastructure into every company, into every home. and we’ve got help!

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Three forces are TransforMInG The dIGITal World Today

first force: a connected worldThe use of technology is moving from niches to broad parts of our society. The adoption of social features is producing increasing amounts of relevant data and will be the default in all interactions.

second force: constant threats huge amounts of data are like honey-pots, not only for governments but also for criminals. data scandals will increase and users will react, both rationally and irrationally.

Third force: data centers in our pocketsMoore‘s law will continue to shrink the cost and size of hardware. The computing power of yesterday‘s server racks will fit into something that is as big as a smartphone tomorrow.

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coMPuTer

Personal coMPuTer

cloud

Personal cloud

deVeloPMenT of coMPuTInG TechnoloGy05

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The Personal cloud will only bepossible if the infrastructure becomes

very simple and very sexy.

ThIs Is our fIrsT MoVe

Die Welt / a leading German society paper

„up to now, the only company we know that pays as much attention to detail as Protonet, is apple [...] with the new soft-ware release, Protonet makes services like yammer look outdated.“

t3n / a leading German technology magazine

Washington Post

„It can pack a punch and the real value is in the zeroconfiguration Protonet soul os software package.“

„If you have one of these boxes in your office, you can skip the services of Google, Microsoft, apple etc.“

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Protonet is a one-button social infrastructure. It can be set up in three minutes and combines a fully grown intelligent server with a couple of collaboration features that have been proven to make teams work faster and more effici-ent. It’s highly encrypted but still accessible anywhere and anytime from any device without installation.

We are taking the best of the collaboration and nas space and are integrating them in one interface and making it work together seamlessly. In other words: we are aggrega-ting the top-20 % and are putting them together in the best possible way.

soon, Protonet will be offering a market place for third- party apps. customers will be able to make the Personal server even more personal. add apps to it to make it work for your purpose.

The Personal serVer

cloud

collaBoraTIon

serVer / nas

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2012 2013

first prototype official company foundation and € 200.000 crowdfunding

official launch of product and € 900.000 seedround

first time hitting € 100.000 revenue per month

our success To daTe

companies using Protonet

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2013 2014 2015

ProToneTaverage price 4.000 €

for small businesses5 - 50 employees

Market size (Germany):550.000

noW

Protonet LightAverage price 1.000 €

For micro businesses1 - 5 employees

Market size (Germany):1.400.000

Protonet HomeAverage price 600 €

For households

Market size (Germany):40.000.000

releVanT MarkeT seGMenTs10

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ProducT roadMaP: Three leVers We haVen‘T eVenT Touched yeT!

Protonet for mobile devices:We aim to make mobile devices first-class citizens in the Protonet world.

network effects:Protonet is already valuable when one out of two partners working together owns a box. We aim to design interactions that let the value grow exponen-tially the more companies own a box.

Market place:Third party applications will enable a deeper custo-mization for every user, making Protonet even more important. user engagement and monetization pos-sibilities will grow.

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our sales sTraTeGy

direct salesBuilding up a regional sales force and talking directly to the customer.

Partner salesextending our network with distribu-tors and sharing our learnings for a fast set-up.

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30 % direct sales

70 % Partner sales

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at this moment three massive forces are combining to create the perfect wave. and we’re ready to lead the next transformation in technology.

founders & fIrsT eMPloyees

87.5% 12.5%BusIness anGels

coMPany shareholders14

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