Our Vision of Effective Content Delivery · Strong WCM offering with contextual content packaging...

© 2004 RedDot Solutions© 2006 RedDot Solutions, an Open Text company: Leader in Enterprise Content Management Systems

Our Vision of Effective Content Delivery

David Ryan – Team Leader Professional Services, RedDot Solutions Andy Bellinger – Marketing Manager, RedDot Solutions

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© 2004 RedDot Solutions Slide 2

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Slide 2© 2006 RedDot Solutions

What we will discuss

RedDot Solutions - Effective Content Delivery

Where are we right nowWhat is RedDot’s ECM VisionContent Packaging – Why it mattersUser Experience – Why it mattersContent Delivery – Why it mattersSocial and Collaborative trendsWrap-up and close

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RedDot Product Portfolio

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Management of a Website – RedDot CMSSmart Edit

Intuitive WYSIWYG editing for non-technical authors

Translation EditorMaintain multilingual content simply and quickly with

automated support for the translation process

Navigation ManagerDrag & Drop for Navigational Structure building

Asset ManagerRetrieve assets, graphics or images, with ease

Web Compliance ManagerComprehensive validation against the chosen

accessibility and W3C standardsContent Repository Connector

Based on IBM’s Information Integration Content Edition (IICE)

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Personalisation – RedDot LiveServerExplicit Personalisation

Precise content-targeting of groups and individualsPassword-protected areas and extranets

Implicit PersonalisationIntelligently delivers dynamic content based simply

on the behavior of a visitor – ensuring that each visitor receives the exact information they’re looking for

Search EngineVast out-of-box search functions, thanks to

integration of Verity K2 knowledge-retrieval systemPersonalised Search

Wide-ranging personalisation opportunities for searches and targeting with profiles and authorisations

LDAP integrationExisting profiles may be adopted from directory

services (LDAP), such as Active Director

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Integration of Backend Systems – RedDot LiveServer

Application PortalIntegrate web applications within a portal framework

Portal IntegrationJSR168-compliant, allowing personalised content

delivery via 3rd party portal applicationsWeb Service Connector

Integrate Web Services

SAP Portal IntegrationIntegrate personalised content into SAP EIPortal

Content Repository ConnectorBased on IBM’s Information Integration Content

Edition (IICE), providing access to existing content repositories (Open Text, DB2 Content Manager, Lotus Notes, EMC Documentum, IBM FileNet, ...)


So what is RedDot Solutions ECM Vision?

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Enterprise Content Management (ECM)

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ECM delivery without RedDot

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ECM delivered with RedDot

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Personalised and Proactive user experienceDelivery of relevant, personalised content Within corporate design and communications guidelinesIntegration with document management and collaborative services

Managed Enterprise Content Packaged for a variety of audiencesAssembled and presented for enhanced user experience

Content Delivery VehiclesContent and application delivery based on context and user activityRepository agnostic

What is RedDot’s ECM Vision?Next generation ECM solutions …

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Some areas to considerLack of context and relationshipNo ability to create scripted deliveryInability to package content for different audiencesDifficult to imply hierarchy of content

With RedDot Strong WCM offering with contextual content packaging featuresAbility to aggregate content and manage deliveryManagement of content relationships

Content Packaging – Why it matters?Content repositories are not optimized for presentation …

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User Experience – Why it matters?Tight integration of user experience with content management …

Granular control of content to different audiencesWhat they see … when and where

Content managers have greater control and flexibilityAssociations between different pieces of contentTransparent integration of content with business applicationsIntentional user experiences driven by corporate goals

With RedDot Content rules management delivers user experience scriptingManaged platform for content and user experience

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Content Delivery – Why it matters?Delivering more than what they want …

Enhancing the user experience through intelligent contentDelivering content beyond users original expectation

Extra associated offers and linksAdditional references and search suggestions

Maximise the use of all of your content to best advantagePublicise available content resources where possible

With RedDot Transparent integration to other ECM repositories Managed integration between content and business applicationsSeamless delivery using content relationships

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Social and Collaborative Trends

New Internet technology for improved information exchangePassive reader becomes active authorNew Culture: Gathering knowledge and publishing to public domainWikis, Blogs, Podcasts, Forums all have a wide range of application

Web 2.0: User expectationsCollaboration and search capabilities are changing user attitudesSimilar feature enhancements requested inside the firewall Implications for security and corporate complianceEmerging “Enterprise” ready tools within 12 months

LiveServer is the ideal platform for constructing a social computing platform

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Web 2.0: Where does it fit with WCMS?

BloggingIntegration with standard Web CMSStandard search within Blog contentAvailable across Web, Intranet and Extranet

Blogging: Corporate BenefitsOpen communication between customers, partners and staff

User and Product Groups, Project collaboration and FAQ, …

Blogging: Corporate ConcernsPossibility of anonymous commentaryBreaches of corporate communications policies

Legal action and staff dismissal

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Web 2.0: Where does it fit with WCMS?

Wiki’sIntegration with standard Web CMSStandard search within Wiki content and metadataAvailable across Web, Intranet and Extranet

Wiki’s: Corporate BenefitsSimple knowledge gathering and publishing

In-House process, Product development, Corporate definitions, …

Wiki’s: Corporate ConcernsAccuracy of information and factsBreaches of corporate communications policiesWiki Vandalism

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Considerations for Personalisation

Focus on personalisation that contributes to your business objectives

Start with achievable personalisation goalsMust integrate with existing technology and management processes

Implement personalisation as a series of incremental steps“Big Bang” approaches do not workMeasurement is a key success criteria

Maintain trust – demonstrate responsible use of available data

Build user relationships incrementally to encourage a personalisation lifecycle

Ensure new and existing users are rewarded for their efforts and loyalty


Our Vision of Effective Content Delivery

Our Vision of Effective Content Delivery · Strong WCM offering with contextual content packaging...

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