To describe our target audience forour film I found some images of

my friends from Facebook that best presented our intended audience.

Our target audience is from the age of 17 to around the early 20’s and a mixture of

male and female. In short, our target audience reflects the demographic of the characters from our film. This makes the plot line more easily identifiable for our audience and therefore more enjoyable

for them to watch.

I did some research usinghttp://uktribes.com

and found two tribes that best describe my friends and therefore our target

audience…

Mostly found wearing Vans in HMV whilst on Facebook on their phones…

Young Alts rely heavily on internet consumption and also TV and radio where advertisements for

our trailer would be broadcast. This is a very positive thing for us. However, the media

consumption is quite low but this can be made up for with the above. Next…

Most likely found in shops such as River Island and Topshop. Otherwise, shopping

online on ASOS.

The Townies have a really high consumption of all things media related including TV,

magazines and the internet which is really good for us when we want to promote a film

trailer aimed at them.

Happy Days!