Our story - Who's In
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Transcript of Our story - Who's In
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Our Story
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3 protagonists
N!"# L!$$%"#r
J#r#&' J!' Br#"" K#(()r#*
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From our experience with various startup projects
We identify a problem…
O+". 1, 2011
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Problem: Deciding where to go out with friends is a pain
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We begin our adventure by entering…
O+". 3, 2011
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Idea 1 – Social bookmarking tool for places
“The Instapaper for Places”
O+". 3, 2011
Hypothesis – Saving places we want to go and seeing where friends want to go makes deciding easier
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We begin to: Build prototype & Talk to everyone!
O+". 3, 2011
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1st prototype designed & built in 21 days
O+". 24, 2011
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Consumer research conducted in 21 days
O+". 24, 2011
236 surveys 72 interviews 6 designs tested
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Research Learnings
O+". 24, 2011
• 2/3 of people view organizing activities with friends as a “pain in the ass”
• The info people find most useful is:
Conclusion – Knowing where friends want to go makes deciding where to go much easier
70% of people found most useful
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Idea 2 – Social planning tool
“Easiest way to make plans with friends”
O+". 31, 2011
Hypothesis – Consolidating group communications in one place and enabling voting will make deciding on
a place to go easier
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Over the next 2 ½ months we…
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Design for mobile…
N,v. 8, 2011
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Design for Facebook…
N,v. 10, 2011
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D#+. 1, 2011
Prototype for Mobile…
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D#+. 1, 2011
Prototype for Mobile…
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Check Out Demo Videos of Prototypes
Mobile Demo - http://www.youtube.com/watch?v=SJTi49y6mVo
Facebook App Demo - http://www.youtube.com/
watch?v=RHjE3tVn98I
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More Testing…
D#+. 15, 2011
usability testing beta tester interviews
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J!*. 15, 2012
• Hard to plan time sensitive activities between friends that have the app and friends that don’t via Facebook. People don’t respond or notice communications via Facebook as quickly as they do with SMS and email, the primary tools for planning time sensitive activities.
• Our solution needs to be 10x better than the existing tools people use
(text message and email) in order to change people’s behaviors. It appears that our solution is only slightly better.
• Users need content in the beginning of the product experience in order to be engaged and want to come back. With our app, most users didn’t have any messages in the beginning, and therefor didn’t come back.
Research Learnings
Conclusion – Focusing on the communication between people wasn’t working. Existing tools are good enough.
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We go back to the drawing board and re-think social bookmarking, where we began…
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F#b. 1, 2012
1. Focus on unlocking each others desires
Near term – places of desire
Longer term – any desire, a place…activity…adventure
2. Leverage SMS and email instead of creating a new communication channel
New Overview Video - http://www.youtube.com/watch?v=O8xKFph3fAQ
Re-thinking Social Bookmarking
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Back to bookmarking, but built around people and their desires. We focus on mobile first.
F#b. 15, 2012
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We also begin exploring a visual experience for the web…
F#b. 15, 2012
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F#b. 15, 2012
We also begin exploring a visual experience for the web…
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M!r+- 6, 2012
We test more, and learn… We all have a list of desires…trying a new sushi spot, a wine bar a friend just went to, a concert for your favorite
new band, BUT we can’t easily share these desires with our friends and see their desires unless we’re talking with
one another.
We all want to share what we desire with our friends, and find out who’s in with us.
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M!r+- 9, 2012
New Vision Help you achieve your desires by sharing them with the people you want to experience those desires with
From the everyday desire of trying a new restaurant…to
the once in a life time desire to travel the world…
We help people find Who’s In
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M!r+- 14, 2012
We go live in the Apple App Store
Download it now!
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Much more to come…
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