Our Story: These Cavemen€¦ · Cavemen”, a collective of Amsterdam-based creatives. They are a...

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Transcript of Our Story: These Cavemen€¦ · Cavemen”, a collective of Amsterdam-based creatives. They are a...

Page 1: Our Story: These Cavemen€¦ · Cavemen”, a collective of Amsterdam-based creatives. They are a film, photographic and literary concept specialising in creative film/production
Page 2: Our Story: These Cavemen€¦ · Cavemen”, a collective of Amsterdam-based creatives. They are a film, photographic and literary concept specialising in creative film/production

Driven by passion and dreams, young people step

outside their comfort zone to achieve their goals. At

the other end of that spectrum, we yearn to cocoon

ourselves in a place where time has no meaning. If we

stay in our comfort zone, we don’t push boundaries; by

excelling we appreciate the safeness of our cozy home.

Discover the story of Lotte and Wout, two creative

people aiming high to realise their ambitions and seeking

comfort in each other. Make sure to check our video of

this campaign, accompanied by Lotte’s awesome piano

composition. We love it!

Manfred+Cracco is a Rodania sub-brand aimed at the

raw ones: savvy watch-buyers who are comfortable in

their own skin.

For our 2016 campaign, we reached out to “These

Cavemen”, a collective of Amsterdam-based creatives.

They are a film, photographic and literary concept

specialising in creative film/production and audiovisual

design. Discover their unique take on time through

these pages. Their twofold interpretation of the concept

of time is expressed through a contrast between time

pressure and timelessness.

Our Story:These Cavemen

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Page 3: Our Story: These Cavemen€¦ · Cavemen”, a collective of Amsterdam-based creatives. They are a film, photographic and literary concept specialising in creative film/production

We believe in people who have a lust for life and know it. Rule-breakers who challenge themselves. Creators, idea-generators, innovators. Always courageous and bold. Young free spirits who define greatness and consciously choose quality. People who inspire.

We created this fresh watch brand for them: Manfred+Cracco.

T a k i n g o u r h e r i t a g e t o w a r d s a n e w f u t u r eBUILDING ON 85 YEARS OF HERITAGE SINCE 1930,

WE ARE KEEPING OUR KNOW-HOW AND EXPERTISE ABOUT

MANUFACTURING SUPERIOR QUALITY WATCHES, BUT WE ARE

ADDING A CUTTING EDGE, MODERN YET TIMELESS DESIGN.

Page 4: Our Story: These Cavemen€¦ · Cavemen”, a collective of Amsterdam-based creatives. They are a film, photographic and literary concept specialising in creative film/production

InterchangeableMix and match to suit your mood! We created

interchangeable straps to match your mood, outfit or

occasion, symbolising the dynamics and flexibility

of our wearer.

The Cross All the above is brought together in the Swiss cross

icon, a unique design element which we engraved in

the sapphire crystal and on the crown of our watches.

The cross functions as a quality label and symbolises

the Manfred Aebi & Philip Cracco duo, our vision and

our growth towards a new future. It also embodies

almost literally the spirit Manfred+Cracco stands for,

when the crystal reflects at the incidence of light.

Swiss MadeStaying true to our culture, everything is based on Swiss

quality standards and as always, building quality takes

first priority. Only 5% of all watches worldwide are made

in Switzerland, with Manfred+Cracco claiming a strong

presence within these charts.

Materials In our 85 years of proficiency, we have hunted the entire

globe only to find the best suppliers and collaborations.

Manfred+Cracco stands for superior quality materials,

without losing our sense for fashion. Both design and

quality complement each other, which leads to timeless

watches that last a life span.

OurCollection

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Page 5: Our Story: These Cavemen€¦ · Cavemen”, a collective of Amsterdam-based creatives. They are a film, photographic and literary concept specialising in creative film/production

Interchangeable straps

Superior quality materials with a sense for fashion. Design and quality complement each other, which leads to timeless watches that last a lifetime. Every piece is engraved with the Swiss cross, acting as a quality label and embodying the dynamics of its wearer.

Never give up on a dream just because of the time it will take to accomplish it.

EARL NIGHTINGALE

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Page 6: Our Story: These Cavemen€¦ · Cavemen”, a collective of Amsterdam-based creatives. They are a film, photographic and literary concept specialising in creative film/production

Meet our new stunning Vega and make your Winterdays warm and bright! The polished case with a sunray dial and matching mesh bracelets provides a unity and one piece feeling.Fall in love with the new Fall/winter colors: available in reckless gunpowder, bold brown or all black in two sizes.

Case IP gun, IP brown or IP black

Dial Sizes 40mm | 34mm

Dial Colour IP gun | IP brown | IP black

Wristband Mesh in IP Gun, IP brown or IP black

1. Vegathe instant eyecatcher

Vega | MC40011GM 40 mm | IP Gun

Vega | MC34010LM 34 mm | IP brown

Vega | MC40012GM 40 mm | IP blackThis model is available in 2 sizes and 3 colors.

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Page 7: Our Story: These Cavemen€¦ · Cavemen”, a collective of Amsterdam-based creatives. They are a film, photographic and literary concept specialising in creative film/production
Page 8: Our Story: These Cavemen€¦ · Cavemen”, a collective of Amsterdam-based creatives. They are a film, photographic and literary concept specialising in creative film/production

Gorgeous inside and out, an instant eyecatcher. The Vega has a polished case with a sunray brushed dial, providing unity and a one piece feeling for those who want to stand out. Available in sassy steel, noble gold and cosmic rosegold in three sizes.

Case Stainless Steel 316L, ion plated gold or rosegold

Dial Sizes 40mm | 34mm | 30mm

Dial Colour Silver | Gold | Rosegold

Wristband Mesh in stainless steel 316L, ion plated gold or rosegold Vega | MC40005GM

40 mm | SteelVega | MC34008LM

34 mm | GoldVega | MC30009LM 30 mm | RosegoldThis model is available in all 3 sizes and colors.

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Page 9: Our Story: These Cavemen€¦ · Cavemen”, a collective of Amsterdam-based creatives. They are a film, photographic and literary concept specialising in creative film/production
Page 10: Our Story: These Cavemen€¦ · Cavemen”, a collective of Amsterdam-based creatives. They are a film, photographic and literary concept specialising in creative film/production

A highly polished elegant timepiece. Swiss made, with a slim fit design and flat case. A must have on everyone’s wrist. Available in sassy steel, noble gold and cosmic rosegold in three sizes. –Personalise the Maddis with our interchangeable straps.

Case Stainless Steel 316L, ion plated gold or rosegold

Dial Sizes 40mm | 34mm | 30mm

Dial Colour Matte white

Wristband High Quality black leather

2. Maddisthe timeless classic

Maddis | MC40001GL40 mm | Steel

Maddis | MC34002LL34 mm | Gold

Maddis | MC30003LL 30 mm | RosegoldThis model is available in all 3 sizes and colors.

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Page 11: Our Story: These Cavemen€¦ · Cavemen”, a collective of Amsterdam-based creatives. They are a film, photographic and literary concept specialising in creative film/production

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Page 12: Our Story: These Cavemen€¦ · Cavemen”, a collective of Amsterdam-based creatives. They are a film, photographic and literary concept specialising in creative film/production

A ladylike striking beauty with a sparkling SwarovskiTM stones dial and a highly polished case. A glamourous, Swiss made watch with slim fit design to suit every woman’s wrist. Perfect to shimmer through the day. Available in sassy steel, noble gold and cosmic rosegold in two sizes.–Personalise the Jackie with our interchangeable straps.

Case Stainless Steel 316L, ion plated gold or rosegold

Dial Sizes 34mm | 30mm

Dial Colour Matte white

Wristband High Quality black leather.

3. Jackiethe striking beauty

Jackie | MC34004LL34 mm | Steel

Jackie | MC30005LL 30 mm | Gold

Jackie | MC34006LL34 mm | RosegoldThis model is available in 2 sizes and 3 colors.

Swarovski™

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Page 13: Our Story: These Cavemen€¦ · Cavemen”, a collective of Amsterdam-based creatives. They are a film, photographic and literary concept specialising in creative film/production

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Page 14: Our Story: These Cavemen€¦ · Cavemen”, a collective of Amsterdam-based creatives. They are a film, photographic and literary concept specialising in creative film/production

Meet Our Jackie 2.0! The striking beauty with sparkling SwarovskiTM stones dial and highly polished case is now available on matching mesh bracelets. This creates a beautiful unity and one piece feeling, perfect for ladies who want to stand out. The elegant slim fit design suits every woman’s wrist.Available in sassy steel, noble gold and cosmic rosegold in two sizes.

Case Stainless Steel 316L, ion plated gold or rosegold

Dial Sizes 34mm | 30mm

Dial Colour Matte white

Wristband Mesh in stainless steel 316L, ion plated gold or rosegold

This model is available in 2 sizes and 3 colors.

Swarovski™

Jackie | MC34004LM34 mm | Steel

Jackie | MC30005LM30 mm | Gold

Jackie | MC34006LM34 mm | Rosegold

the striking beauty

Page 15: Our Story: These Cavemen€¦ · Cavemen”, a collective of Amsterdam-based creatives. They are a film, photographic and literary concept specialising in creative film/production

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Page 16: Our Story: These Cavemen€¦ · Cavemen”, a collective of Amsterdam-based creatives. They are a film, photographic and literary concept specialising in creative film/production

A brushed watch for the raw ones. With its swit & effortless design, it becomes a legend for every rebel. Our industrial-inspired Morris is tough and durable, perfect for heavy duty and craftsmen. Available in sassy steel with a white or black dial. –Personalise the Morriswith our interchangeable straps.

Case Stainless Steel 316L

Dial Sizes 40mm

Dial Colour Matte white or Matte black

Wristband High Quality black leather.

4. Morrisfor the raw ones

Morris | MC40008GL 40 mm | Steel

Morris | MC40002GL 40 mm | SteelThis model is available in 1 size and 3 colors.

Page 17: Our Story: These Cavemen€¦ · Cavemen”, a collective of Amsterdam-based creatives. They are a film, photographic and literary concept specialising in creative film/production

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Page 18: Our Story: These Cavemen€¦ · Cavemen”, a collective of Amsterdam-based creatives. They are a film, photographic and literary concept specialising in creative film/production

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Page 19: Our Story: These Cavemen€¦ · Cavemen”, a collective of Amsterdam-based creatives. They are a film, photographic and literary concept specialising in creative film/production

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Page 20: Our Story: These Cavemen€¦ · Cavemen”, a collective of Amsterdam-based creatives. They are a film, photographic and literary concept specialising in creative film/production

MokkaSteel, Gold and Rosegold available in sizes 30mm, 34mm and 40mm.

BlackSteel, Gold and Rosegold available in sizes 30mm, 34mm and 40mm.

Classic

Interchangeablestraps

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Page 21: Our Story: These Cavemen€¦ · Cavemen”, a collective of Amsterdam-based creatives. They are a film, photographic and literary concept specialising in creative film/production

TropicSteel, Gold and Rosegold available in sizes 34mm and 40mm.

BurstSteel, Gold and Rosegold available in sizes 34mm and 40mm.

RambussSteel, Gold and Rosegold available in sizes 34mm and 40mm.

MarbleSteel, Gold and Rosegold available in sizes 34mm and 40mm.

SafariSteel, Gold and Rosegold available in sizes 34mm and 40mm.

BlossomSteel, Gold and Rosegold available in size 34mm.

Pattern

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Page 22: Our Story: These Cavemen€¦ · Cavemen”, a collective of Amsterdam-based creatives. They are a film, photographic and literary concept specialising in creative film/production

MarineSteel, Gold and Rosegold available in sizes 34mm and 40mm.

PapayaSteel, Gold and Rosegold available in sizes 30mm, 34mm and 40mm.

NomadSteel, Gold and Rosegold available in sizes 30mm, 34mm and 40mm.

MaroonSteel, Gold and Rosegold available in sizes 30mm, 34mm and 40mm.

Stick through

AubergineSteel, Gold and Rosegold available in sizes 30mm, 34mm and 40mm.

MokkaSteel, Gold and Rosegold available in sizes 30mm, 34mm and 40mm.

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Page 23: Our Story: These Cavemen€¦ · Cavemen”, a collective of Amsterdam-based creatives. They are a film, photographic and literary concept specialising in creative film/production

NudeSteel, Gold and Rosegold available in sizes 30mm, 34mm and 40mm.

Page 24: Our Story: These Cavemen€¦ · Cavemen”, a collective of Amsterdam-based creatives. They are a film, photographic and literary concept specialising in creative film/production

1. stick through

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Page 25: Our Story: These Cavemen€¦ · Cavemen”, a collective of Amsterdam-based creatives. They are a film, photographic and literary concept specialising in creative film/production

GENTLY PRESS THE PUSH-PIN UNTIL THE SPRING BARS POP OUT

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Page 26: Our Story: These Cavemen€¦ · Cavemen”, a collective of Amsterdam-based creatives. They are a film, photographic and literary concept specialising in creative film/production

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Page 27: Our Story: These Cavemen€¦ · Cavemen”, a collective of Amsterdam-based creatives. They are a film, photographic and literary concept specialising in creative film/production

Manfred+Cracco (Montebi NV)

De Limburg Stirumlaan 2741780 Wemmel, [email protected]+32(0)2 456 81 40

Ch

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READ MORE STORIES ON MANFREDCRACCO.COM

Page 28: Our Story: These Cavemen€¦ · Cavemen”, a collective of Amsterdam-based creatives. They are a film, photographic and literary concept specialising in creative film/production

W I T H M A N F R E D + C R A C C O

www.manfredcracco.com