Our Story for Success in Japan and WorldwideOur Story for Success . in Japan and Worldwide . My...
Transcript of Our Story for Success in Japan and WorldwideOur Story for Success . in Japan and Worldwide . My...
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March 25, 2016 Masahiko Uotani Representative Director President and CEO
Our Story for Success in Japan and Worldwide
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My determination to restore “Shiseido’s vitality” is stronger than ever after two years as president and CEO.
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Accelerate growth
Fundamental restructuring
2015-2017 2018-2020
VISION 2020
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A Globally Respected Company • Become a company full of energy for growth • Become a company that is a topic of conversation around the world • Become a company that young people adore • Become a company that is brimming with youthfulness • Become a company that is a blend of diverse cultures
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Has Shiseido Changed?
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Japan Business Regain Vitality
Store Sales
+16%
Recovering market share
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ICHIGAN Activities Each and every employee working together with a consumer-oriented mindset
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Complimentary feedback from consumers
*Consumer comments received at sales counters 2014年度 2015年度 FY2015
BC Counter Activities
2×
FY2014
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Global Business Regional HQ System Launched
Europe
Paris
China
Shanghai
Japan
Tokyo
Asia Singapore
Americas
New York
Travel Retail
Singapore
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Achieving One Shiseido Fostering shared values and a sense of unity
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*YoY Sales based on shipments (local currency basis). Actual results for Jan.-Dec. 2015.
Americas
+26%
Europe
+74% Asia Pacific
+48%
*Travel retail sales is included in all regions. Asia Pacific includes Japan, Hong Kong, etc.
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Facing reality
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FY2016 Keep strengthening the foundation for growth
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Marketing Storefront Activities/Advertising/Samples
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R&D
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Production/Logistics
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Improve Profitability Implement structural reform overseas
Increase efficiency
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Our Success Comes From Our People
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A wonderfully diverse organization
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A framework that enables growth and empowers people who can win worldwide
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Corporate Culture Reform Try & Error & Try
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Empower female leaders
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Committed to Society Support beautiful lifestyles for women Be a partner in people’s lives
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