Our social media intelligence journey: Human and machines working together in harmony - Gaelle...
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Humans and machines working in harmony Gaelle Bertrand, Head of Brand Insight
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Transcript of Our social media intelligence journey: Human and machines working together in harmony - Gaelle...
Humans and machines working in harmonyGaelle Bertrand, Head of Brand Insight
The possibilities are endless…
Yesterday Ethnographic
Qualitative
Manual Small Datasets
Today Social media listening tools
Automated metrics
Topic detection
Natural language processing
A flexible rational agent that perceives its environment and takes actions that maximize its chance of success
A fresh and not yet obvious understanding of customer beliefs, values, desires, motives, emotions or needs that everyone agrees on and can become the basis for competitive advantage
Insight
Data Mining
Humans and Machines
A world without humans?
Visual intelligence
Connected Intelligence
A flexible rational agent that perceives its environment and takes actions that maximize its chance of success
Integrate or disintegrate Stan Sthanunathan, SVP, CMI
Unilever
A flexible rational agent that perceives its environment and takes actions that maximize its chance of success
A flexible rational agent that perceives its environment and takes actions that maximize its chance of success.
Artificial Intelligence
Intelligence Amplificationmakes the most effective use of information technology and
augments it with human intelligence.
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