Our Second Century of Success Marc P. Tellier President and CEO.
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Transcript of Our Second Century of Success Marc P. Tellier President and CEO.
![Page 1: Our Second Century of Success Marc P. Tellier President and CEO.](https://reader030.fdocuments.us/reader030/viewer/2022032803/56649e315503460f94b2204c/html5/thumbnails/1.jpg)
Our Second Century of Success
Marc P. TellierPresident and CEO
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YELLOW PAGES™ 2.0
Our second century of success
Our emergence as an online force
Our commitment to a 'new' YPG for CMR's Listen closely Provide more tools and resources to get the
job done Drive customer-generated success
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DIRECTORIES
TWO NATIONAL PLATFORMS
VERTICAL MEDIA
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TO FIND THE BEST SELLER
FOR EACH BUYER
OUR MISSION
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THE YELLOW PAGES BRAND IS EVOLVING
FOR THE FUTURE
FOR NEW AUDIENCES
IN NEWS WAYS
OUR MISSION
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EXPANDING THE DIRECTORY CATEGORY
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Traditional media has suffered
Specialty and new media forms are on the rise
Clear shift to electronic media
THE MEDIA LANDSCAPE
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THE DIRECTORY CATEGORY IS GROWING
76% of Canadians refer to a print or online directory each month
66% of users make a purchase as a result
54% of purchasers are new customers for the advertiser
Ad Hoc Research, 2005 Canadian Usage Study
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STRONG AND STABLE
INCREASING
USAGE OF PRINT DIRECTORIES:
USAGE OF ONLINE DIRECTORIES:
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IYP
ORGANIC GROWTH
IYP
Users
Advertisers
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IYP
ORGANIC GROWTH
IYP
Users
Advertisers
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Brand/Distribution
Leads/Media Mix
Users
Advertisers
IYP
Content
ORGANIC GROWTH
IYP
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Residential & Business Listings
Display Ads
IYP
Customer Profile
Keywords
ORGANIC GROWTH
Brand/Distribution
Leads/Media Mix
Users
Advertisers
Content
IYP
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Directories: virtually every home and
business
MSN Sympatico
Google Yahoo
Residential & Business Listings
Display Ads
IYP
Customer Profile
Keywords
ORGANIC GROWTH
Brand/Distribution
Leads/Media Mix
Users
Advertisers
Content
IYP
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Print IYP Wireless
Residential & Business Listings
Display Ads
IYP
Customer Profile
Keywords
ORGANIC GROWTH
Brand/Distribution
Leads/Media Mix
Users
Advertisers
Content
VerticalPublications
IYP
Directories: virtually every home and
businessYahooMSN
SympaticoGoogle
Neighbor-hood
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OPERATIONAL EXCELLENCE
FOCUS ON CUSTOMER RELATIONSHIP MANAGEMENT
EXPANSION OF THE DIRECTORY CATEGORY
2006 PRIORITIES
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CUSTOMER RELATIONSHIP MANAGEMENT
CUSTOMER FIRST PROJECT
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STANDARDIZATION ACROSS CANADA
NATIONAL AND REGIONAL ADVERTISERS
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