OUR PUBLICATIONS - Atlantic Books Today€¦ · Outside back cover 8” w x 10.5” h* (trim size)...

Atlantic BookstodayAdvertising Sales: Carolyn Guy

902-420-0711 • [email protected]

OUR PUBLICATIONSATLANTIC BOOKS TODAY NEW FALL/WINTER DOUBLE-ISSUE! Atlantic Books Today has been recently revamped to provide more engaging content to appeal to the avid reader. Not only does the Fall/Winter double-issue showcase the depth and breadth of books written and published in Atlantic Canada, but the increased distribution targets more potential book buyers. The strategic timing of this issue allows the magazine to be used as a complement to the Book Lovers’ Holiday Gift Guide by providing more information on the books found in the flyer. Atlantic Books Today is the ultimate source for critical reviews, news, features, excerpts and everything readers want to know about all kinds of books!

CIRCULATIONOUR REACH EXTENDS DIRECTLY TO YOUR TARGETED BUYERS!The Fall/Winter Double-issue of Atlantic Books Today features 80 pages of content reaching 125,000 direct readers with an estimated 3 readers per issue. Atlantic Books Today goes directly to: » daily and weekly newspapers across Atlantic Canada. » libraries, bookstores and cafés throughout Atlantic Canada » This issue of Atlantic Books Today focuses on books for the holidays and books about history. This issue features 20 pages of content which are entirely dedicated to history. In addition to the audience above, it reaches:

» visitors to museums and archives throughout Atlantic Canada » and web-savvy readers who visit sites including CBC.ca/Books, Saltscapes.com, EastCoastLiving.ca and CanadasHistory.ca

Atlantic Books Today is the only cultural magazine produced, circulated and read across the region—providing a unique editorial setting in which your advertising message continues to be noticed.

ATLANTIC BOOKS TODAY

AUDIENCEAtlantic Books Today targets readers across the Atlantic region — finding book lovers and buyers in their natural habitat at libraries, bookstores and cafes, at home through insertion in local and national newspapers, and online with our digital version.

READERSHIPThree readers per copyEach issue circulates and is read for six weeks after publication600,000 readers across Atlantic Canada each yearPlus – digital editions are available at AtlanticBooksToday.ca sharing your advertisement with readers everywhere

BOOK BUYERS ARE CONSUMERS » Studies show that a majority of regular book buyers are women who make many of the household purchasing decisions

» Book buyers are consumers of other cultural products and services—live and recorded music, concerts and theatre tickets, educational programs, workshops and writing tools, food and drink, and travel and family holidays

90% of our readers say

they use the magazine to make book and other purchasing

decisions

“

”

“There wasn’t anything about this issue I didn’t like — I read every word, perused every advertisement.”-Debbie, Tatamagouche, NS

“Jam-packed with great articles.”-Kevin, St. John’s, NL

“Makes me want to take a trip to the bookstore.”-Arlene, Stratford, PEI

“Great variety of books and insights. I always read each issue multiple times.”-Rebecca, Murray Corner, NB

OUR READERS SAY...

2016 EDITORIAL CALENDARFALL/WINTER DOUBLE-ISSUE #82 Nov/Dec 2016• Featured theme: The History Issue• Plus—Holiday picks for the book lover on your shopping list • The inside scoop on beautiful new art books• Lisa Moore and Donna Morrissey in Conversation• Artwork by Emma FitzGerald • A new poem by George Elliot Clarke* Editorial lineup may change without notice

Deadline for Booking 28 Oct. Artwork received by 31 Oct.

EDITORIAL DEPARTMENTS IN EVERY ISSUE• Author Buzz – Our profiles, Q&As, and features go inside

the creative spaces of Atlantic authors• Current Affairs – News from the Atlantic book

community, guest columnists, trends and what people are reading now

• PLUS book reviews, excerpts, recipes, and a special

kids’ section



AD SPECIFICATIONS AND DEADLINES

• Ask about placement• All dimensions are in inches• Colour space: CMYK• Halftone screen: 133 • Software used: InDesign, Photoshop and

Illustrator CS5 or lower• File formats used: Tiff, EPS, PDF• Production and design work: available

upon request; additional charge as required. No charge for minor production adjustments.

1/2 pageHorizontal

1/6 pageVertical 1/6 page

Horizontal

1/2 pageVertical

1/4 page

Full page1/3 pageVertical

1/3 pageSquare

AD SIZE Width x height (inches) Width x height (inches)

Full page 8” w x 10.5” h* (trim size)

1/2 page Vertical 3.438” w x 9.5” h Horizontal 7” w x 4.625” h

1/3 page Vertical 2.348” w x 9.5” h Square 4.625” w x 4.625” h

1/4 page Vertical 3.375” w x 4.625” h –

1/6 page Vertical 2.25” w x 4.625” h Horizontal 4.625” w x 2.25” h

Outside back cover 8” w x 10.5” h* (trim size)

Inside front cover 8” w x 10.5” h* (trim size)

Inside back cover 8” w x 10.5” h* (trim size)

*Full page ads: Add 1/8” (0.125”) bleed to artwork on all sides and allow 0.25” safe trim area for copy.





*Fast-pay and fast-submit discounts: Save 5% by paying within 30 days from the invoice date and save 5% by submitting your artwork by the deadline, for a combined savings of 10%!

AD SIZE 1 X Rate 2 X Rate 3 X Rate 4 X Rate 5 X Rate 6 X Rate

Full page $2,360 $2,220 $2,080 $1,915 $1,700 $1,655

Fast-pay and fast-submit rate* $2,140 $1,990 $1,870 $1,720 $1,600 $1,4901/2 page $1,445 $1,355 $1,270 $1,180 $1,100 $1,020

Fast-pay and fast-submit rate* $1,315 $1,220 $1145 $1,060 $990 $920

1/3 page $1,050 $985 $925 $860 $800 $745

Fast-pay and fast-submit rate* $955 $890 $835 $775 $720 $670

1/4 page $930 $865 $810 $750 $700 $655


1/6 page $560 $530 $490 $460 $425 $395


Outside back cover $2,910 $2,735 $2,570 – – –

Fast-pay and fast-submit rate* $2,645 $2,460 $2,310

Inside front cover $2,635 $2,470 $2,230 – – –


Inside back cover $2,570 $2,410 $2,270 – – –


RATES




OUR PUBLICATIONS - Atlantic Books Today€¦ · Outside back cover 8” w x 10.5” h* (trim size)...

Documents

Transcript of OUR PUBLICATIONS - Atlantic Books Today€¦ · Outside back cover 8” w x 10.5” h* (trim size)...