Our Mission February 2012 May 2012 June 2012 Agency Media Kit 2012
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Agency Media Kit 2012
Transcript of Our Mission February 2012 May 2012 June 2012 Agency Media Kit 2012
Telephone: 612-827-4021Fax: 612-827-0577
Email: [email protected]: www.spokesman-recorder.com
Address: 3744 Fourth Avenue South P.O. Box 8558 Minneapolis, MN 55408
Facebook: www.facebook.com/MNSpokesman.Recorder
Camera-ready ads are preferred via CD/DVD or email as a PDF or JPEG image.Send ads to [email protected]
102-line screen6-column formatPrinted area: 10.6563 x 20.05Minimum depth: 1”
Column Widths Inches1 Column 1.652 column 3.53 column 5.254 column 7.055 column 8.856 column 10.65
Ad set-up and designFor ads larger than an eighth page$50.00 is minimum charge for set-upand design.
Mailing AddressP.O. Box 8558Minneapolis, Minnesota 55408-0558
Delivery Address3744 4th Avenue SouthMinneapolis, MN 55409
Advertising deadlinesSpace Reservation: 12 pm ThursdayMaterial Deadline: 12 pm on Monday
Month
January 2012Dr. Martin Luther King, Jr.
February 2012Black History Month
May 2012High School Graduation Community Yearbook
June 2012*Juneteenth Celebration
July 2012*Rondo Days
Publication
January 5, 2012
February 16, 2012
May 24, 2012
June 16, 2012
July 14, 2012
Deadlines
November 18, 2011
January 9, 2012
April 5, 2012
June 8, 2012
July 8, 2012
For questions about sponsorship opportunities, volunteering, purchasing advertising space or tables, contact the MSR at 612-827-4021 or email [email protected].
*Publication dates and themes subject to change at publisher’s discretion.
Agency Media Kit 2012
Our VisionThe Minnesota Spokesman-Recorder is to be-come recognized as the preferred source of community-oriented news and other relevant information on a national an international level.
Our MissionThe mission of the Minnesota Spokesman-Re-corder is to provide timely and insightful new that brings about greater awareness, under-standing and empowerment for our readers and the communities we serve.
“My experience with the Spokesman-Recorder has been very profitable. Within four-five days of placing the ad with the Spokesman-Recorder, I received calls from prospective clients. I have received eight new clients that are continuing customers because of my ad in the paper.”
— Marsha (Snargrass) Carter, VIP Hair and Nail Salon
“Our representative takes a personal interest in our business and takes the time we need to get to how our work in the Spokesman-Recorder can best benefit us.We're not just another "account" - we're a partner.”
— Elizabeth Archerd, Membership and Marketing Manager
Testimonials
PRINT AD RATES
General Display
$54.02 (per column inch)Full Page $6,806.52Half Page $3,403.26Fourth Page $1,701.63Eighth Page $850.82
EMPLOYMENT ADS
Employment Display* $51.35(per column inch)
Employment Line $48.61
(per column inch)Six lines per column inch with
a one-inch minimum
MIScEllANEouS
Spot Color $178.82 (per color)Four Color $536.47
CLASSifiED ADS
Auto/RealEstate $29.69
Inserts $100.00 (per thousand)
*Display Employment Ads are those that include a border or graphic logo.
E-mail ads to: [email protected].
If your business or organization is seeking ways to increase your market share and build your brand in this niche market, partnering with the MSR is your solution provider. In addition to printing Minnesota’s oldest and most respected African American community newspaper, the MSR publishes five special supplements, one educational resource guide, a weekly e-newsletter, a robust website, hosts an annual graduation celebration and monthly ‘Sister Spokesman’ gatherings.
Thank you for considering the Minnesota Spokesman-Recorder (MSR) for your advertising and marketing needs; we look forward to serving you!
Tracey Williams-Dillard, MSR Publisher-CEO
Publisher’s Letter
HistoryCecil E. Newman established the Minnesota Spokesman-Recorder in1934. Family owned and operated, the MSR celebrates 78 years of publishing and today is a minority- and woman-owned company led by publisher Tracey L. Williams- Dillard, grandaughter of the late Cecil E. Newman.
Unique ContentCommunity News, National News Briefs, Political News, Social News, Featured Columnists, Business News, Sports, Arts & Entertainment, Church News, Church Listings, Community Calendar, Employment and Classifieds.
Facts• The MSR hits the newsstands every Wednesday and mailboxes every Thursday.• The MSR has a readership of 40,000.• The MSR is a cultural and respectful link between African Americans and their community.
Minnesota Spokesman RecorderDistribution Zip Codes
554015540355404
554055540755408
554095541155418
5541955422
55337
55455
55416
55423
55426
55427
554285543055443
Albertville 56301
5510155102551045510655125
55113
55119
55305
• More than 90% of Minnesota’s African Americans live in the Twin Cities metropolitan area.
• African Americans in Minnesota have the buying power of 2.4 billion per year. This emerging market has proven to be a very loyal consumer group.
DEADLINES Space Reservations
12 pm ThursdayMaterial Deadline12 pm Monday
Mechanical Data ChartOnlineThe Minnesota Spokesman-Recorder offers unique internet advertising on our website. The news and information section of our website offers rotating banner ads on every page. Our website receives more than 7,000 unique visitors per week with an average of 10,000 hits per month. All banner ads are in rotation with other advertisers on our website. The MSR also publishes a weekly online newsletter with 15,000 subscribers.
MediumRectangle
300 x250 px$294.12
(per month)
Rectangle180 x 150 px
$147.06(per month)
Leaderboard728 x 90 px
$588.24(per month)
You TubeCommercials/Pre-recorded
Spots $3.00
(per click)
WideSkyscraper
160 x 600 px$470.59
(per month)
px=pixel size(height and length)
Classifieds$352.94 2-week run
(unlimited text-per position)
Ad Size
Small
Medium
Large
Ad Dimensions
175 x 60
173 x 173
165 x 433
Per week rate
Small $117.65
Medium $352.94
Large $500.00
4 week–Bulk Rate
$352.94
$1058.82
$1500.00
E-Newsletter Rates
DemographicsOur readers...• average age: 41- 60 yrs. old• are college educated• are 60% Female
• 52% are married• bring home between $50,000-$75,000 in income• own their homes: 50%
QR code to MSR website
Telephone: 612-827-4021Fax: 612-827-0577
Email: [email protected]: www.spokesman-recorder.com
Address: 3744 Fourth Avenue South P.O. Box 8558 Minneapolis, MN 55408
Facebook: www.facebook.com/MNSpokesman.Recorder
Camera-ready ads are preferred via CD/DVD or email as a PDF or JPEG image.Send ads to [email protected]
102-line screen6-column formatPrinted area: 10.6563 x 20.05Minimum depth: 1”
Column Widths Inches1 Column 1.652 column 3.53 column 5.254 column 7.055 column 8.856 column 10.65
Ad set-up and designFor ads larger than an eighth page$50.00 is minimum charge for set-upand design.
Mailing AddressP.O. Box 8558Minneapolis, Minnesota 55408-0558
Delivery Address3744 4th Avenue SouthMinneapolis, MN 55409
Advertising deadlinesSpace Reservation: 12 pm ThursdayMaterial Deadline: 12 pm on Monday
Month
January 2012Dr. Martin Luther King, Jr.
February 2012Black History Month
May 2012High School Graduation Community Yearbook
June 2012*Juneteenth Celebration
July 2012*Rondo Days
Publication
January 5, 2012
February 16, 2012
May 24, 2012
June 16, 2012
July 14, 2012
Deadlines
November 18, 2011
January 9, 2012
April 5, 2012
June 8, 2012
July 8, 2012
For questions about sponsorship opportunities, volunteering, purchasing advertising space or tables, contact the MSR at 612-827-4021 or email [email protected].
*Publication dates and themes subject to change at publisher’s discretion.
Media Kit 2012
Our VisionThe Minnesota Spokesman-Recorder is to be-come recognized as the preferred source of community-oriented news and other relevant information on a national an international level.
Our MissionThe mission of the Minnesota Spokesman-Re-corder is to provide timely and insightful new that brings about greater awareness, under-standing and empowerment for our readers and the communities we serve.
“My experience with the Spokesman-Recorder has been very profitable. Within four-five days of placing the ad with the Spokesman-Recorder, I received calls from prospective clients. I have received eight new clients that are continuing customers because of my ad in the paper.”
— Marsha (Snargrass) Carter, VIP Hair and Nail Salon
“Our representative takes a personal interest in our business and takes the time we need to get to how our work in the Spokesman-Recorder can best benefit us.We're not just another "account" - we're a partner.”
— Elizabeth Archerd, Membership and Marketing Manager
Testimonials
• Amalgamated Publishers, lnc.• Metropolitan Economic Development Association• Minnesota Minority Media Coalition
• Minnesota Newspaper Association• National Newspapers Publishers Association
Member Affiliates
