Our members: Beatriz Romero Tracy Wu

Julieth Leal

October 14, 2014

Contents

• Introduction• Brief history• Major products• Marketing

• Personal opinion• Charities• Other informations

Touching lives, improving life.

P&G

Kind of Business

Beauty, hair and personal care Baby, feminine and family care

Fabric and home care Health and grooming

Kind of Business

A new product category

P&G Worldwide Corporation

Financial Highlights

Size of the Company

121,000 Employees

P&G Headquarterr

• http://bcove.me/ok85ipfc

P&G History

• William Procter (1801-1884)

• James Gamble (1803-1891)

• Married two sisters change the course of the history

• October 31,1837 P&G was founded

• 1880 Ivory soap the first product

P&G President*A.G. Lafley*He graduated from Hamilton College*Harvard Business School.*1970 he entered in the U.S Navy*1977 A.G. Lafley joined the P&G *2000 he was elected president and chief executive *2010 Lafley retired * Lafley return

20/04/23

Major Products

Global Health & Well-BeingGlobal Beauty & Grooming

Global Household Care

20/04/23

Major Products

20/04/23

Billion-DollarProducts

20/04/23

Why is the company successful?

• Brand strategy• Talent strategy• Innovation• Good corporate culture

Brand Strategy

• More than 300 brands in 160 countries.

• Divide its market from the perspective function, price and packing.

• The brand competition exists in a same comany.

Talent strategy

• Believe that employee is the most important fortune.

• Recruit employees who have strong enterprise and creativity, leadership and outstanding analytical ability.

20/04/23

Innovation

• Provide a variety of innovative products with patented technologies.

• Always Ultra, Always Sensitive, Always Infinity.

• Always seeks to provide innovative products inspired by deep consumer understanding.

IntegrityLeadershipOwnershipPassion for WinningTrust

Good Corporate Culture

20/04/23

Marketing

• Brand construction• Brand promotion• Good ads• Online to offline

20/04/23

http://www.downvids.net/thai-pantene-television-commercial--48029.html

Good TV Ads

Consume and Opinion

• 100% sure everybody consumers this products all the time

• Good quality products• Comfortable prices

20/04/23

Interested Facts

• The change of the symbol

Interested Fact

Committed to responsible growth

Conservation of Resources

Worth from Waste

Renewable Resources

20/04/23

Charities

• Comforts of Home Provide the everyday essentials.

• Health and Hygiene Support hygiene education and everyday healthy

behaviors that help prevent illness and improve confidence.

THANK YOU