Our Journey to 100K: How We Built an Always-On Content Strategy
Transcript of Our Journey to 100K: How We Built an Always-On Content Strategy
3 keys to engage your target with content:
L E G E N D
70,000
90,000
Born
65,068
80,000
APRIL 2016
MAY 2016
Ensure image always matches messaging
Test length of updates (found 150 characters or fewer perform best)
DECEMBER 2015
Launch more Sponsored Content Campaigns (mix of lead generation, brand awareness and thought leadership plays)
50,000
30,000APRIL 2015
10,000MAY 2014
JANUARY 2014
MARCH 2016
JANUARY 2016
Incorporate more A/B testing using Direct Sponsored Content
Post 3–4 times a day
60,000NOVEMBER 2015
Incoporate more quotes and stats into our imagery
Test everythingVisual is the new headlineOrganic is good. Paid is better
SEPTEMBER 2015
Change social headers every 6 months
Sponsor top-performing organic content
24,675DECEMBER 2014
Publish only rich media posts (Visual is the new
headline!)
Test posting at di�erent times of day and watch
engagement
40,000JULY 2015
Experiment with themes (e.g., ‘Monday Motivation’)
and posts without links
LinkedInMarketing Milestones
Counting to 100K with relevant content: A glance at how we grew our LinkedIn Marketing Solutions Showcase Page.
We couldn’t have done it without you:our followers, our Loyal LinkedIn advocates, our community of Sophisticated Marketers.
To thank you, we’re sharing the content marketing tactics we implemented at key peaks in our follower growth so that you can adapt them to your strategy on LinkedIn.
Since we launched our LinkedIn Marketing Solutions Showcase Page, 3 key themes have emerged as pivotal in creating an always on, relevant, and e�ective content strategy.