Catherine Cui – Marketing & Industry Sales DirectorThanks for Bakery China Autumn & China Home Baking Show provides us this amazing platform to have more in-depth industrial communication, idea exchange, new business opportunities and share the development together.

William Yu, General Manager Angel E-commerce co., Ltd. & Betty Cultural Communication Co., Ltd.Bakery China Autumn & China Home Baking Show, as the professional B2B2C industrial trade show it connects the exhibitors and create more opportunities for corporates’ branding and products’ presence, therefore, to boost the healthy growth of China’s bakery industry. Angel Yeast and Betty, as one of the most loyal exhibitor of the show always holds the mission to create better experience of kitchen cuisine so to make more consumers to enjoy a better life. Wish the exhibition better and let’s win together hand in hand.

Gary Gao – Project Leader for Special Channels Sales DepartmentBakery China Autumn & China Home Baking Show is an influential trade show for China’s bakery industry. It offers us a wider and more professional industrial platform. Since the very beginning of Yili’s exhibiting we get mounting clients’ resource and good industrial reputation and meanwhile we are inspired a lot during the process of industrial communication and learning. Therefore, it guides us a new direction to develop our service and quality. Thanks for organizer’s continuous support to Yili. Let’s keep our good cooperation in the future and Yili will contribute more new strength to the development of China’s bakery industry.

Exhibitor Testimony

Our Exhibitors

Contact UsMs. Christine JiangTel: +86-10-8219 1892Mob: +86-18501358764Email: li.jiang@bakerychina.comwww.bakerychina.com

The national B2B2C platform for autumn and home baking market.

Organizer:China Association of Bakery and Confectionery IndustryBakery China Exhibitions Co., Ltd.

www.bakerychina.com

Oct. 30-Nov. 1, 2019Shanghai New International Expo Center

Halls: E1-E4

Bakery China AutumnChina Home Baking Show 2019

Bakery China Autumn, organized by China Association of Bakery and Confectionery Industry and Bakery China Exhibitions Co., Ltd. ( organizer of Bakery China, the leading bakery show in the world) is specially held to satisfy customers’ demand for Christmas, New Year, Chinese Spring Festival and other holiday market. Since 2015 every year the show scale grows by 50% which builds it the first bakery platform for autumn market.

China Home Baking Show is the national platform for home baking market with function of trade, education and experience and assembled with premium home baking ingredient, molds, household appliances, packaging decorations, trainings, bakery e-business.

● Bakery Ingredient & Finished Product* Grain & Oil* Additive/Preservative* Fillings* Cake Decorations* Finished Product* Other Ingredient

● Baking Equipment* Production Machinery* Baking Molds and Other Utensils* Ovens and Other Baking Equipment* Showcase/Storage/Refrigerator* Catering Equipment* Laboratory/Detecting Device

● Bakery Production* R&D* OEM/ODM* Mooncake & Production* Pastry & Production* Biscuit & Production* Bakery Hand-Gift & Production* Candy & Production* Snack & Production

● Bakery Packaging Solution* Packaging Materials* Packaging Machine* Packaging Design

● Coffee/Beverage/Leisure Food* Coffee & Machine* Beverage & Machine* Tea & Utensils* Ice-cream & Machine* Leisure Food Ingredient/Finished Product & Machine

● Home Baking* Small-Packaged Ingredient* Home-baking Molds* Small Appliances(Oven/Mixer, etc.)* Decorations

● Franchising* Chain Store Franchising* Chinese Pastry Chain Store Franchising* Café/Beverage/Ice-cream/Restaurant Franchising

● Others* School/Institute* E-Business Service* Information Service* Shop Design/Decoration* Logistics/Cold Chain* Media* Others

● Bakery and Pastry Shop● Distributor of Bakery Ingredient● Bakery Production Company● Personal Bakery Studio● Baking Training Institution/Studio● Baker● Home Baking Fan● Distributor of Bakery Finished Product● Import & Export● Beverage & Catering● Café/Restaurant● Supermarket● Online Business● Investment/Consultation● Others

VisitorExhibit Portfolio

Highlights

Bakery Year-End Carnival- A Three-day Off-line Carnival for Bakery FansJoins us and enjoy splendid international bakery contests, including Home Bakery Competition, Bread Creative Competition, Wedding & Ceremony Cake Creative Competition, Bakery Packaging Creative Design Competition, Soft Drinks Competition etc.; also available on the show are a series of premium activities such as Home Bakery Cuisine Bazaar, Home Bakery Special Sales/Group Purchase, etc.;Other splendid activities include ten on-site demonstrations by bakery experts from China and abroad, off-line meetings with bakery talents, book signing events and others, sufficient to fill your three-day agenda!

Professional On-site Training Sessions-High-quality Professional Training, Offering a Premium Platform for Learning and CommunicationsTop bakery training schools and home bakery training institutes will be gathered here. Domestic and international bakery masters and experts will offer on-site teaching lessons, where bakery practitioners and fans can learn and communicate with each other.

TAP Value-added Service-Exploring New Customers and Building New Industry ChannelsWe have expanded our service to new sectors to explore new customers such as e-merchants, import/export businesses, group/company purchase customers, etc. many of which are potential customers of the bakery industry. Through our efforts, we are cultivating new business opportunities for exhibitors and building an efficient and professional trade platform.

China Bakery Industry Development Summit - Search for the New Drive of Bakery IndustryAfter four years of development, Bakery China Industry Summit has become a renowned brand and a high-end platform for industrial communications. It now boasts many sub-forums including Bakery Industry Chain Management Forum, Internet + Bakery Industry Development Forum, Bakery Industry Marketing Management Forum, Bakery + Coffee/Beverage Cross-sector Integration Forum, Bakery Entrepreneurship and Investment Forum, Souvenir Forum, etc. Through in-depth discussions on the operation management and diversified development of bakery stores, the New Retail concept, integration of industrial resources, cross-sector integration and other hot-spot issues, Bakery China Industry Summit has played a critical role in promoting the upgrade of China’s bakery industry. In 2017, the forum attracted owners, investors and management staff of over 1,000 bakery stores and factories.Online live viewers are more than 100,000 professionals.

N1 N2 N3 N4 N5

W5

W4

W3

W2

W1

E3

E2

E1

E5

E7

E6

5 4 3 2 1

10 9 8 7 6

5 4 3 2 1

10 9 8 7 6

5 4 3 2 1

10 9 8 7 6

1

2

3

4

5

6

7

8

9

10

1

2

3

4

5

6

7

8

9

10

1

2

3

4

5

6

7

8

9

10

1

2

3

4

5

6

7

8

9

10

1

2

3

4

5

6

7

8

9

10

1

2

3

4

5

6

7

8

9

10

1

2

3

4

5

6

7

8

9

10

5 4 3 2 1

10 9 8 7 6

5 4 3 2 1

10 9 8 7 6

54

32

1

109

87

6

54

32

1

109

87

6

Bakery China Autumn: Ingredient

Bakery China Autumn: Equipment

China Home Baking Show

Bakery China Autumn: Packaging & Events

E1

E2

E3

E4

Entrance 2Entrance 3

Entrance 1

E4

54

32

1

54

32

1

109

87

6

109

87

6

54

32

1

109

87

6

Visitors are From

Bakery China Autumn 2018 & China Home Baking Show 2018

Over 500 renowned bakery brands from China and abroad

40,000 sqm exhibition space increased by 50% compared with 2016

Top 100 bakery and cake manufacturers, top 100 bakery chain stores, top 100 bakery distributors and other influential buyers gather here

More than 50,000 visits from around 50 countries and regions

hundres of conferencees, seminars, competitions, cuisine bazaars, trainings, tech-salons, match-makings, demonstrations

Exhibitor Satisfaction

93% of the exhibitors are satisfied with the exhibition

96% of the exhibitors will attend the next edition

96% of the exhibitors will recommend Bakery China Autumn to their friends and colleagues

92% of the exhibitors recognize that the Bakery China Autumn plays a critical role in their realization of business goals

94% of the exhibitors think they have found the proper customers on the Bakery China Autumn

Visitor Satisfaction

99% of the visitors are satisfied with how the exhibition help them to achieve their business goals

95% of the visitors are willing to take part in the next Bakery China Autumn

96% of the visitors will recommend Bakery China Autumn to their friends or colleagues

Onsite Events

Key Show FactsFloorplan

0% 5% 10% 15% 20% 25% 30%

Supermarkets/Malls

Investment/Consultation

Others

Personal Baking Studios/Private Kitchens

Pastry Shops/Chain Stores

Distributors/Agents

Bakery/Pastry Manufacturers

Training Schools/Institutions

Bakers

Restaurants/Hotels/Cafes

Import-Export 2%

7%

8%

9%

12%

14%

18%

25%

1%

2%

2%

• Bakery pop-up store only for 72 hours

• Bakery carnival for baking lovers, learners, players and professionals from around 50 countries and regions

• Organized by Bakery China, the global superior bakery platform

• 4 Key Topics: Festival, Wedding Bakery Products and Souvenir; Bakery E-Commerce & Internet Utilization; Bakery Chain Stores & Franchising; Home-Baking

• 7 National and Asia-Pacific Competitions for home-baking, wedding cake, bread making, packaging design and soft drinks, etc.

• Top 100 bakery and cake manufacturers, top 100 bakery chain stores, top 100 bakery distributors and other influential buyers gather here

• 1/4 visitors are from home-baking lovers/ personal baking studios/ baking e-shops

• Various experience and pop-up stores for wedding and festivals

• Tens of events for cuisine bazaar, group-purchasing, master demo/ signature court

• Focusing the hot bakery industry topic with 100,000 professionals @Bakery China Industry Summit 2018

Bakery China Autumn, organized by China Association of Bakery and Confectionery Industry and Bakery China Exhibitions Co., Ltd. ( organizer of Bakery China, the leading bakery show in the world) is specially held to satisfy customers’ demand for Christmas, New Year, Chinese Spring Festival and other holiday market. Since 2015 every year the show scale grows by 50% which builds it the first bakery platform for autumn market.

China Home Baking Show is the national platform for home baking market with function of trade, education and experience and assembled with premium home baking ingredient, molds, household appliances, packaging decorations, trainings, bakery e-business.

● Bakery Ingredient & Finished Product* Grain & Oil* Additive/Preservative* Fillings* Cake Decorations* Finished Product* Other Ingredient

● Baking Equipment* Production Machinery* Baking Molds and Other Utensils* Ovens and Other Baking Equipment* Showcase/Storage/Refrigerator* Catering Equipment* Laboratory/Detecting Device

● Bakery Production* R&D* OEM/ODM* Mooncake & Production* Pastry & Production* Biscuit & Production* Bakery Hand-Gift & Production* Candy & Production* Snack & Production

● Bakery Packaging Solution* Packaging Materials* Packaging Machine* Packaging Design

● Coffee/Beverage/Leisure Food* Coffee & Machine* Beverage & Machine* Tea & Utensils* Ice-cream & Machine* Leisure Food Ingredient/Finished Product & Machine

● Home Baking* Small-Packaged Ingredient* Home-baking Molds* Small Appliances(Oven/Mixer, etc.)* Decorations

● Franchising* Chain Store Franchising* Chinese Pastry Chain Store Franchising* Café/Beverage/Ice-cream/Restaurant Franchising

● Others* School/Institute* E-Business Service* Information Service* Shop Design/Decoration* Logistics/Cold Chain* Media* Others

● Bakery and Pastry Shop● Distributor of Bakery Ingredient● Bakery Production Company● Personal Bakery Studio● Baking Training Institution/Studio● Baker● Home Baking Fan● Distributor of Bakery Finished Product● Import & Export● Beverage & Catering● Café/Restaurant● Supermarket● Online Business● Investment/Consultation● Others

VisitorExhibit Portfolio

Highlights

Bakery Year-End Carnival- A Three-day Off-line Carnival for Bakery FansJoins us and enjoy splendid international bakery contests, including Home Bakery Competition, Bread Creative Competition, Wedding & Ceremony Cake Creative Competition, Bakery Packaging Creative Design Competition, Soft Drinks Competition etc.; also available on the show are a series of premium activities such as Home Bakery Cuisine Bazaar, Home Bakery Special Sales/Group Purchase, etc.;Other splendid activities include ten on-site demonstrations by bakery experts from China and abroad, off-line meetings with bakery talents, book signing events and others, sufficient to fill your three-day agenda!

Professional On-site Training Sessions-High-quality Professional Training, Offering a Premium Platform for Learning and CommunicationsTop bakery training schools and home bakery training institutes will be gathered here. Domestic and international bakery masters and experts will offer on-site teaching lessons, where bakery practitioners and fans can learn and communicate with each other.

TAP Value-added Service-Exploring New Customers and Building New Industry ChannelsWe have expanded our service to new sectors to explore new customers such as e-merchants, import/export businesses, group/company purchase customers, etc. many of which are potential customers of the bakery industry. Through our efforts, we are cultivating new business opportunities for exhibitors and building an efficient and professional trade platform.

China Bakery Industry Development Summit - Search for the New Drive of Bakery IndustryAfter four years of development, Bakery China Industry Summit has become a renowned brand and a high-end platform for industrial communications. It now boasts many sub-forums including Bakery Industry Chain Management Forum, Internet + Bakery Industry Development Forum, Bakery Industry Marketing Management Forum, Bakery + Coffee/Beverage Cross-sector Integration Forum, Bakery Entrepreneurship and Investment Forum, Souvenir Forum, etc. Through in-depth discussions on the operation management and diversified development of bakery stores, the New Retail concept, integration of industrial resources, cross-sector integration and other hot-spot issues, Bakery China Industry Summit has played a critical role in promoting the upgrade of China’s bakery industry. In 2017, the forum attracted owners, investors and management staff of over 1,000 bakery stores and factories.Online live viewers are more than 100,000 professionals.

N1 N2 N3 N4 N5

W5

W4

W3

W2

W1

E3

E2

E1

E5

E7

E6

5 4 3 2 1

10 9 8 7 6

5 4 3 2 1

10 9 8 7 6

5 4 3 2 1

10 9 8 7 6

1

2

3

4

5

6

7

8

9

10

1

2

3

4

5

6

7

8

9

10

1

2

3

4

5

6

7

8

9

10

1

2

3

4

5

6

7

8

9

10

1

2

3

4

5

6

7

8

9

10

1

2

3

4

5

6

7

8

9

10

1

2

3

4

5

6

7

8

9

10

5 4 3 2 1

10 9 8 7 6

5 4 3 2 1

10 9 8 7 6

54

32

1

109

87

6

54

32

1

109

87

6

Bakery China Autumn: Ingredient

Bakery China Autumn: Equipment

China Home Baking Show

Bakery China Autumn: Packaging & Events

E1

E2

E3

E4

Entrance 2Entrance 3

Entrance 1

E4

54

32

1

54

32

1

109

87

6

109

87

6

54

32

1

109

87

6

Visitors are From

Bakery China Autumn 2018 & China Home Baking Show 2018

Over 500 renowned bakery brands from China and abroad

40,000 sqm exhibition space increased by 50% compared with 2016

Top 100 bakery and cake manufacturers, top 100 bakery chain stores, top 100 bakery distributors and other influential buyers gather here

More than 50,000 visits from around 50 countries and regions

hundres of conferencees, seminars, competitions, cuisine bazaars, trainings, tech-salons, match-makings, demonstrations

Exhibitor Satisfaction

93% of the exhibitors are satisfied with the exhibition

96% of the exhibitors will attend the next edition

96% of the exhibitors will recommend Bakery China Autumn to their friends and colleagues

92% of the exhibitors recognize that the Bakery China Autumn plays a critical role in their realization of business goals

94% of the exhibitors think they have found the proper customers on the Bakery China Autumn

Visitor Satisfaction

99% of the visitors are satisfied with how the exhibition help them to achieve their business goals

95% of the visitors are willing to take part in the next Bakery China Autumn

96% of the visitors will recommend Bakery China Autumn to their friends or colleagues

Onsite Events

Key Show FactsFloorplan

0% 5% 10% 15% 20% 25% 30%

Supermarkets/Malls

Investment/Consultation

Others

Personal Baking Studios/Private Kitchens

Pastry Shops/Chain Stores

Distributors/Agents

Bakery/Pastry Manufacturers

Training Schools/Institutions

Bakers

Restaurants/Hotels/Cafes

Import-Export 2%

7%

8%

9%

12%

14%

18%

25%

1%

2%

2%

• Bakery pop-up store only for 72 hours

• Bakery carnival for baking lovers, learners, players and professionals from around 50 countries and regions

• Organized by Bakery China, the global superior bakery platform

• 4 Key Topics: Festival, Wedding Bakery Products and Souvenir; Bakery E-Commerce & Internet Utilization; Bakery Chain Stores & Franchising; Home-Baking

• 7 National and Asia-Pacific Competitions for home-baking, wedding cake, bread making, packaging design and soft drinks, etc.

• Top 100 bakery and cake manufacturers, top 100 bakery chain stores, top 100 bakery distributors and other influential buyers gather here

• 1/4 visitors are from home-baking lovers/ personal baking studios/ baking e-shops

• Various experience and pop-up stores for wedding and festivals

• Tens of events for cuisine bazaar, group-purchasing, master demo/ signature court

• Focusing the hot bakery industry topic with 100,000 professionals @Bakery China Industry Summit 2018

Bakery China Autumn, organized by China Association of Bakery and Confectionery Industry and Bakery China Exhibitions Co., Ltd. ( organizer of Bakery China, the leading bakery show in the world) is specially held to satisfy customers’ demand for Christmas, New Year, Chinese Spring Festival and other holiday market. Since 2015 every year the show scale grows by 50% which builds it the first bakery platform for autumn market.

China Home Baking Show is the national platform for home baking market with function of trade, education and experience and assembled with premium home baking ingredient, molds, household appliances, packaging decorations, trainings, bakery e-business.

● Bakery Ingredient & Finished Product* Grain & Oil* Additive/Preservative* Fillings* Cake Decorations* Finished Product* Other Ingredient

● Baking Equipment* Production Machinery* Baking Molds and Other Utensils* Ovens and Other Baking Equipment* Showcase/Storage/Refrigerator* Catering Equipment* Laboratory/Detecting Device

● Bakery Production* R&D* OEM/ODM* Mooncake & Production* Pastry & Production* Biscuit & Production* Bakery Hand-Gift & Production* Candy & Production* Snack & Production

● Bakery Packaging Solution* Packaging Materials* Packaging Machine* Packaging Design

● Coffee/Beverage/Leisure Food* Coffee & Machine* Beverage & Machine* Tea & Utensils* Ice-cream & Machine* Leisure Food Ingredient/Finished Product & Machine

● Home Baking* Small-Packaged Ingredient* Home-baking Molds* Small Appliances(Oven/Mixer, etc.)* Decorations

● Franchising* Chain Store Franchising* Chinese Pastry Chain Store Franchising* Café/Beverage/Ice-cream/Restaurant Franchising

● Others* School/Institute* E-Business Service* Information Service* Shop Design/Decoration* Logistics/Cold Chain* Media* Others

● Bakery and Pastry Shop● Distributor of Bakery Ingredient● Bakery Production Company● Personal Bakery Studio● Baking Training Institution/Studio● Baker● Home Baking Fan● Distributor of Bakery Finished Product● Import & Export● Beverage & Catering● Café/Restaurant● Supermarket● Online Business● Investment/Consultation● Others

VisitorExhibit Portfolio

Highlights

Bakery Year-End Carnival- A Three-day Off-line Carnival for Bakery FansJoins us and enjoy splendid international bakery contests, including Home Bakery Competition, Bread Creative Competition, Wedding & Ceremony Cake Creative Competition, Bakery Packaging Creative Design Competition, Soft Drinks Competition etc.; also available on the show are a series of premium activities such as Home Bakery Cuisine Bazaar, Home Bakery Special Sales/Group Purchase, etc.;Other splendid activities include ten on-site demonstrations by bakery experts from China and abroad, off-line meetings with bakery talents, book signing events and others, sufficient to fill your three-day agenda!

Professional On-site Training Sessions-High-quality Professional Training, Offering a Premium Platform for Learning and CommunicationsTop bakery training schools and home bakery training institutes will be gathered here. Domestic and international bakery masters and experts will offer on-site teaching lessons, where bakery practitioners and fans can learn and communicate with each other.

TAP Value-added Service-Exploring New Customers and Building New Industry ChannelsWe have expanded our service to new sectors to explore new customers such as e-merchants, import/export businesses, group/company purchase customers, etc. many of which are potential customers of the bakery industry. Through our efforts, we are cultivating new business opportunities for exhibitors and building an efficient and professional trade platform.

China Bakery Industry Development Summit - Search for the New Drive of Bakery IndustryAfter four years of development, Bakery China Industry Summit has become a renowned brand and a high-end platform for industrial communications. It now boasts many sub-forums including Bakery Industry Chain Management Forum, Internet + Bakery Industry Development Forum, Bakery Industry Marketing Management Forum, Bakery + Coffee/Beverage Cross-sector Integration Forum, Bakery Entrepreneurship and Investment Forum, Souvenir Forum, etc. Through in-depth discussions on the operation management and diversified development of bakery stores, the New Retail concept, integration of industrial resources, cross-sector integration and other hot-spot issues, Bakery China Industry Summit has played a critical role in promoting the upgrade of China’s bakery industry. In 2017, the forum attracted owners, investors and management staff of over 1,000 bakery stores and factories.Online live viewers are more than 100,000 professionals.

N1 N2 N3 N4 N5

W5

W4

W3

W2

W1

E3

E2

E1

E5

E7

E6

5 4 3 2 1

10 9 8 7 6

5 4 3 2 1

10 9 8 7 6

5 4 3 2 1

10 9 8 7 6

1

2

3

4

5

6

7

8

9

10

1

2

3

4

5

6

7

8

9

10

1

2

3

4

5

6

7

8

9

10

1

2

3

4

5

6

7

8

9

10

1

2

3

4

5

6

7

8

9

10

1

2

3

4

5

6

7

8

9

10

1

2

3

4

5

6

7

8

9

10

5 4 3 2 1

10 9 8 7 6

5 4 3 2 1

10 9 8 7 6

54

32

1

109

87

6

54

32

1

109

87

6

Bakery China Autumn: Ingredient

Bakery China Autumn: Equipment

China Home Baking Show

Bakery China Autumn: Packaging & Events

E1

E2

E3

E4

Entrance 2Entrance 3

Entrance 1

E4

54

32

1

54

32

1

109

87

6

109

87

6

54

32

1

109

87

6

Visitors are From

Bakery China Autumn 2018 & China Home Baking Show 2018

Over 500 renowned bakery brands from China and abroad

40,000 sqm exhibition space increased by 50% compared with 2016

Top 100 bakery and cake manufacturers, top 100 bakery chain stores, top 100 bakery distributors and other influential buyers gather here

More than 50,000 visits from around 50 countries and regions

hundres of conferencees, seminars, competitions, cuisine bazaars, trainings, tech-salons, match-makings, demonstrations

Exhibitor Satisfaction

93% of the exhibitors are satisfied with the exhibition

96% of the exhibitors will attend the next edition

96% of the exhibitors will recommend Bakery China Autumn to their friends and colleagues

92% of the exhibitors recognize that the Bakery China Autumn plays a critical role in their realization of business goals

94% of the exhibitors think they have found the proper customers on the Bakery China Autumn

Visitor Satisfaction

99% of the visitors are satisfied with how the exhibition help them to achieve their business goals

95% of the visitors are willing to take part in the next Bakery China Autumn

96% of the visitors will recommend Bakery China Autumn to their friends or colleagues

Onsite Events

Key Show FactsFloorplan

0% 5% 10% 15% 20% 25% 30%

Supermarkets/Malls

Investment/Consultation

Others

Personal Baking Studios/Private Kitchens

Pastry Shops/Chain Stores

Distributors/Agents

Bakery/Pastry Manufacturers

Training Schools/Institutions

Bakers

Restaurants/Hotels/Cafes

Import-Export 2%

7%

8%

9%

12%

14%

18%

25%

1%

2%

2%

• Bakery pop-up store only for 72 hours

• Bakery carnival for baking lovers, learners, players and professionals from around 50 countries and regions

• Organized by Bakery China, the global superior bakery platform

• 4 Key Topics: Festival, Wedding Bakery Products and Souvenir; Bakery E-Commerce & Internet Utilization; Bakery Chain Stores & Franchising; Home-Baking

• 7 National and Asia-Pacific Competitions for home-baking, wedding cake, bread making, packaging design and soft drinks, etc.

• Top 100 bakery and cake manufacturers, top 100 bakery chain stores, top 100 bakery distributors and other influential buyers gather here

• 1/4 visitors are from home-baking lovers/ personal baking studios/ baking e-shops

• Various experience and pop-up stores for wedding and festivals

• Tens of events for cuisine bazaar, group-purchasing, master demo/ signature court

• Focusing the hot bakery industry topic with 100,000 professionals @Bakery China Industry Summit 2018

Catherine Cui – Marketing & Industry Sales DirectorThanks for Bakery China Autumn & China Home Baking Show provides us this amazing platform to have more in-depth industrial communication, idea exchange, new business opportunities and share the development together.

William Yu, General Manager Angel E-commerce co., Ltd. & Betty Cultural Communication Co., Ltd.Bakery China Autumn & China Home Baking Show, as the professional B2B2C industrial trade show it connects the exhibitors and create more opportunities for corporates’ branding and products’ presence, therefore, to boost the healthy growth of China’s bakery industry. Angel Yeast and Betty, as one of the most loyal exhibitor of the show always holds the mission to create better experience of kitchen cuisine so to make more consumers to enjoy a better life. Wish the exhibition better and let’s win together hand in hand.

Gary Gao – Project Leader for Special Channels Sales DepartmentBakery China Autumn & China Home Baking Show is an influential trade show for China’s bakery industry. It offers us a wider and more professional industrial platform. Since the very beginning of Yili’s exhibiting we get mounting clients’ resource and good industrial reputation and meanwhile we are inspired a lot during the process of industrial communication and learning. Therefore, it guides us a new direction to develop our service and quality. Thanks for organizer’s continuous support to Yili. Let’s keep our good cooperation in the future and Yili will contribute more new strength to the development of China’s bakery industry.

Exhibitor Testimony

Our Exhibitors

Contact UsMs. Christine JiangTel: +86-10-8219 1892Mob: +86-18501358764Email: li.jiang@bakerychina.comwww.bakerychina.com

The national B2B2C platform for autumn and home baking market.

Organizer:China Association of Bakery and Confectionery IndustryBakery China Exhibitions Co., Ltd.

www.bakerychina.com

Oct. 30-Nov. 1, 2019Shanghai New International Expo Center

Halls: E1-E4

Bakery China AutumnChina Home Baking Show 2019

Bakery China Autumn, organized by China Association of Bakery and Confectionery Industry and Bakery China Exhibitions Co., Ltd. ( organizer of Bakery China, the leading bakery show in the world) is specially held to satisfy customers’ demand for Christmas, New Year, Chinese Spring Festival and other holiday market. Since 2015 every year the show scale grows by 50% which builds it the first bakery platform for autumn market.

China Home Baking Show is the national platform for home baking market with function of trade, education and experience and assembled with premium home baking ingredient, molds, household appliances, packaging decorations, trainings, bakery e-business.

● Bakery Ingredient & Finished Product* Grain & Oil* Additive/Preservative* Fillings* Cake Decorations* Finished Product* Other Ingredient

● Baking Equipment* Production Machinery* Baking Molds and Other Utensils* Ovens and Other Baking Equipment* Showcase/Storage/Refrigerator* Catering Equipment* Laboratory/Detecting Device

● Bakery Production* R&D* OEM/ODM* Mooncake & Production* Pastry & Production* Biscuit & Production* Bakery Hand-Gift & Production* Candy & Production* Snack & Production

● Bakery Packaging Solution* Packaging Materials* Packaging Machine* Packaging Design

● Coffee/Beverage/Leisure Food* Coffee & Machine* Beverage & Machine* Tea & Utensils* Ice-cream & Machine* Leisure Food Ingredient/Finished Product & Machine

● Home Baking* Small-Packaged Ingredient* Home-baking Molds* Small Appliances(Oven/Mixer, etc.)* Decorations

● Franchising* Chain Store Franchising* Chinese Pastry Chain Store Franchising* Café/Beverage/Ice-cream/Restaurant Franchising

● Others* School/Institute* E-Business Service* Information Service* Shop Design/Decoration* Logistics/Cold Chain* Media* Others

● Bakery and Pastry Shop● Distributor of Bakery Ingredient● Bakery Production Company● Personal Bakery Studio● Baking Training Institution/Studio● Baker● Home Baking Fan● Distributor of Bakery Finished Product● Import & Export● Beverage & Catering● Café/Restaurant● Supermarket● Online Business● Investment/Consultation● Others

VisitorExhibit Portfolio

Highlights

Bakery Year-End Carnival- A Three-day Off-line Carnival for Bakery FansJoins us and enjoy splendid international bakery contests, including Home Bakery Competition, Bread Creative Competition, Wedding & Ceremony Cake Creative Competition, Bakery Packaging Creative Design Competition, Soft Drinks Competition etc.; also available on the show are a series of premium activities such as Home Bakery Cuisine Bazaar, Home Bakery Special Sales/Group Purchase, etc.;Other splendid activities include ten on-site demonstrations by bakery experts from China and abroad, off-line meetings with bakery talents, book signing events and others, sufficient to fill your three-day agenda!

Professional On-site Training Sessions-High-quality Professional Training, Offering a Premium Platform for Learning and CommunicationsTop bakery training schools and home bakery training institutes will be gathered here. Domestic and international bakery masters and experts will offer on-site teaching lessons, where bakery practitioners and fans can learn and communicate with each other.

TAP Value-added Service-Exploring New Customers and Building New Industry ChannelsWe have expanded our service to new sectors to explore new customers such as e-merchants, import/export businesses, group/company purchase customers, etc. many of which are potential customers of the bakery industry. Through our efforts, we are cultivating new business opportunities for exhibitors and building an efficient and professional trade platform.

China Bakery Industry Development Summit - Search for the New Drive of Bakery IndustryAfter four years of development, Bakery China Industry Summit has become a renowned brand and a high-end platform for industrial communications. It now boasts many sub-forums including Bakery Industry Chain Management Forum, Internet + Bakery Industry Development Forum, Bakery Industry Marketing Management Forum, Bakery + Coffee/Beverage Cross-sector Integration Forum, Bakery Entrepreneurship and Investment Forum, Souvenir Forum, etc. Through in-depth discussions on the operation management and diversified development of bakery stores, the New Retail concept, integration of industrial resources, cross-sector integration and other hot-spot issues, Bakery China Industry Summit has played a critical role in promoting the upgrade of China’s bakery industry. In 2017, the forum attracted owners, investors and management staff of over 1,000 bakery stores and factories.Online live viewers are more than 100,000 professionals.

N1 N2 N3 N4 N5

W5

W4

W3

W2

W1

E3

E2

E1

E5

E7

E6

5 4 3 2 1

10 9 8 7 6

5 4 3 2 1

10 9 8 7 6

5 4 3 2 1

10 9 8 7 6

1

2

3

4

5

6

7

8

9

10

1

2

3

4

5

6

7

8

9

10

1

2

3

4

5

6

7

8

9

10

1

2

3

4

5

6

7

8

9

10

1

2

3

4

5

6

7

8

9

10

1

2

3

4

5

6

7

8

9

10

1

2

3

4

5

6

7

8

9

10

5 4 3 2 1

10 9 8 7 6

5 4 3 2 1

10 9 8 7 6

54

32

1

109

87

6

54

32

1

109

87

6

Bakery China Autumn: Ingredient

Bakery China Autumn: Equipment

China Home Baking Show

Bakery China Autumn: Packaging & Events

E1

E2

E3

E4

Entrance 2Entrance 3

Entrance 1

E4

54

32

1

54

32

1

109

87

6

109

87

6

54

32

1

109

87

6

Visitors are From

Bakery China Autumn 2018 & China Home Baking Show 2018

Over 500 renowned bakery brands from China and abroad

40,000 sqm exhibition space increased by 50% compared with 2016

Top 100 bakery and cake manufacturers, top 100 bakery chain stores, top 100 bakery distributors and other influential buyers gather here

More than 50,000 visits from around 50 countries and regions

hundres of conferencees, seminars, competitions, cuisine bazaars, trainings, tech-salons, match-makings, demonstrations

Exhibitor Satisfaction

93% of the exhibitors are satisfied with the exhibition

96% of the exhibitors will attend the next edition

96% of the exhibitors will recommend Bakery China Autumn to their friends and colleagues

92% of the exhibitors recognize that the Bakery China Autumn plays a critical role in their realization of business goals

94% of the exhibitors think they have found the proper customers on the Bakery China Autumn

Visitor Satisfaction

99% of the visitors are satisfied with how the exhibition help them to achieve their business goals

95% of the visitors are willing to take part in the next Bakery China Autumn

96% of the visitors will recommend Bakery China Autumn to their friends or colleagues

Onsite Events

Key Show FactsFloorplan

0% 5% 10% 15% 20% 25% 30%

Supermarkets/Malls

Investment/Consultation

Others

Personal Baking Studios/Private Kitchens

Pastry Shops/Chain Stores

Distributors/Agents

Bakery/Pastry Manufacturers

Training Schools/Institutions

Bakers

Restaurants/Hotels/Cafes

Import-Export 2%

7%

8%

9%

12%

14%

18%

25%

1%

2%

2%

• Bakery pop-up store only for 72 hours

• Bakery carnival for baking lovers, learners, players and professionals from around 50 countries and regions

• Organized by Bakery China, the global superior bakery platform

• 4 Key Topics: Festival, Wedding Bakery Products and Souvenir; Bakery E-Commerce & Internet Utilization; Bakery Chain Stores & Franchising; Home-Baking

• 7 National and Asia-Pacific Competitions for home-baking, wedding cake, bread making, packaging design and soft drinks, etc.

• Top 100 bakery and cake manufacturers, top 100 bakery chain stores, top 100 bakery distributors and other influential buyers gather here

• 1/4 visitors are from home-baking lovers/ personal baking studios/ baking e-shops

• Various experience and pop-up stores for wedding and festivals

• Tens of events for cuisine bazaar, group-purchasing, master demo/ signature court

• Focusing the hot bakery industry topic with 100,000 professionals @Bakery China Industry Summit 2018

Catherine Cui – Marketing & Industry Sales DirectorThanks for Bakery China Autumn & China Home Baking Show provides us this amazing platform to have more in-depth industrial communication, idea exchange, new business opportunities and share the development together.

William Yu, General Manager Angel E-commerce co., Ltd. & Betty Cultural Communication Co., Ltd.Bakery China Autumn & China Home Baking Show, as the professional B2B2C industrial trade show it connects the exhibitors and create more opportunities for corporates’ branding and products’ presence, therefore, to boost the healthy growth of China’s bakery industry. Angel Yeast and Betty, as one of the most loyal exhibitor of the show always holds the mission to create better experience of kitchen cuisine so to make more consumers to enjoy a better life. Wish the exhibition better and let’s win together hand in hand.

Gary Gao – Project Leader for Special Channels Sales DepartmentBakery China Autumn & China Home Baking Show is an influential trade show for China’s bakery industry. It offers us a wider and more professional industrial platform. Since the very beginning of Yili’s exhibiting we get mounting clients’ resource and good industrial reputation and meanwhile we are inspired a lot during the process of industrial communication and learning. Therefore, it guides us a new direction to develop our service and quality. Thanks for organizer’s continuous support to Yili. Let’s keep our good cooperation in the future and Yili will contribute more new strength to the development of China’s bakery industry.

Exhibitor Testimony

Our Exhibitors

Contact UsMs. Christine JiangTel: +86-10-8219 1892Mob: +86-18501358764Email: li.jiang@bakerychina.comwww.bakerychina.com

The national B2B2C platform for autumn and home baking market.

Organizer:China Association of Bakery and Confectionery IndustryBakery China Exhibitions Co., Ltd.

www.bakerychina.com

Oct. 30-Nov. 1, 2019Shanghai New International Expo Center

Halls: E1-E4

Bakery China AutumnChina Home Baking Show 2019