Our Brand Today
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Transcript of Our Brand Today
![Page 1: Our Brand Today](https://reader038.fdocuments.us/reader038/viewer/2022100803/58f0de471a28ab6d4c8b45bf/html5/thumbnails/1.jpg)
CareerSource Florida
Network: Our Brand Today
![Page 2: Our Brand Today](https://reader038.fdocuments.us/reader038/viewer/2022100803/58f0de471a28ab6d4c8b45bf/html5/thumbnails/2.jpg)
Brand Reach
Since February 2014:
• More than 500 positive media stories
• More than 9.6 million people reached
![Page 3: Our Brand Today](https://reader038.fdocuments.us/reader038/viewer/2022100803/58f0de471a28ab6d4c8b45bf/html5/thumbnails/3.jpg)
Brand Reach
Since February 2014:
More than 41k Floridians ‘Like’ CareerSource Florida network Facebook pages
More than 21.9k people and businesses follow the CareerSource Florida network on Twitter
More than 12.9k professionals follow the CareerSource Florida network on LinkedIn
![Page 4: Our Brand Today](https://reader038.fdocuments.us/reader038/viewer/2022100803/58f0de471a28ab6d4c8b45bf/html5/thumbnails/4.jpg)
Ongoing Brand Management and
Communication
Updated CareerSource Florida Brand Standards Manual
now available. It includes:
• Web design
• Apparel
• Marketing materials
• And much more!
Available for download at
brandportal.careersourceflorida.com
![Page 5: Our Brand Today](https://reader038.fdocuments.us/reader038/viewer/2022100803/58f0de471a28ab6d4c8b45bf/html5/thumbnails/5.jpg)
Ongoing Brand Management and
Communication
Brand Portal: brandportal.careersourceflorida.com
• Stock photos
• Web design
• Collateral material
• Advertising creative
• Update with new content quarterly
![Page 6: Our Brand Today](https://reader038.fdocuments.us/reader038/viewer/2022100803/58f0de471a28ab6d4c8b45bf/html5/thumbnails/6.jpg)
Ongoing Brand Management and
Communication
New Quarterly Brand Newsletter
• Brand usage reminders and tips
• New material on the Brand Portal
• Regional highlights
• Upcoming statewide events
![Page 7: Our Brand Today](https://reader038.fdocuments.us/reader038/viewer/2022100803/58f0de471a28ab6d4c8b45bf/html5/thumbnails/7.jpg)
Ongoing Brand Management and
Communication
Annual Brand Management Webinar
• Showcase regional best
practices
• Recap recent updates to the
brand portal and Brand
Standards Manual
• Introduce product/service brand
updates
![Page 8: Our Brand Today](https://reader038.fdocuments.us/reader038/viewer/2022100803/58f0de471a28ab6d4c8b45bf/html5/thumbnails/8.jpg)
Ongoing Brand Management and
Communication
Co-op Marketing Program
• In development
• Tied to business engagement
• Flexible
![Page 9: Our Brand Today](https://reader038.fdocuments.us/reader038/viewer/2022100803/58f0de471a28ab6d4c8b45bf/html5/thumbnails/9.jpg)
Questions