Our Babies: Safe And Sound
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Transcript of Our Babies: Safe And Sound
Keeping WV Babies Safe and Sound
Learning Objectives
Today we will… Identify the issues surrounding infant sleep
and abusive head trauma nationally and in WV Learn how to deliver and reinforce campaign
messages Explore practices to prevent infant deaths in
WV
Campaign OverviewCampaign Overview
Our Babies: Safe and Sound focuses on two issues:
Infant Safe Sleep Shaken Baby/Abusive Head Trauma Prevention
Overall Goal: Help prevent injury and death of WV Infants
Campaign OverviewCampaign OverviewCampaign themes:
Say YES to Safe Sleep Keep Your Cool When Baby Cries
Campaign OverviewCampaign Overview
Target Audiences:
• expectant parents
• parents of infants under age of one
• other caregivers of infants under age of one
• general public (through the media)
• special emphasis regarding keeping your cool when baby cries targeted to young fathers & other adult males
Campaign SupportersCampaign Supporters
Our Babies: Safe and Sound is a project of the TEAM for WV Children, with support from:
Funders: WVDHHR/Children’s Trust Fund/Benedum
Advisory Panel of Experts
Parents
Media consultation
WV Broadcasters Association
Campaign Advisory Panel Campaign Advisory Panel
An advisory panel of members with experience, knowledge and interest from the child health and welfare fields was formed to help guide the campaign.
Members represent state government, the faith-based community, hospitals, pediatricians, community organizations and parents.
Campaign ToolsCampaign Tools Brochures and Posters 60 second DVDs 5 minute video on Say Yes to Safe Sleep Say Yes to Safe Sleep Pledge Card Erasable white boards TV and radio spots Resource Guide for Community Partners Say Yes to Safe Sleep Training Module – New! Website: www.safesoundbabies.com
The Importance of SayingThe Importance of Saying YES to Infant Safe Sleep YES to Infant Safe Sleep
Suffocation & strangulation in an adult bed or other unsafe sleeping surface is the leading cause of injury-related death for WV infants under age 1
Risk of sleeping-related infant death is 40 times higher for babies who sleep in adult beds compared to babies who sleep in their own cribs
The Importance of SayingThe Importance of Saying YES to Infant Safe Sleep YES to Infant Safe Sleep
Data from WV Child Fatality Review Team shows:
Of 33 deaths attributed to SUIDs in 2010Bed sharing/co-sleeping was a factor in 16 deathsHazardous bedding was a factor in 21 deaths
Leading cause of death age 1-12 months in WV
Say YES to Safe Sleep MessagesSay YES to Safe Sleep Messages
♥AAP: Put your baby’s bed near where you sleep – within arm’s reach – to make it easier to breastfeed and bond with baby
♥Babies should sleep alone in a crib (bassinet or portable crib) on their back at every bedtime & naptime
♥Don’t place babies to sleep on adult beds, chairs, sofas, waterbeds, or cushions
♥Babies should not sleep with anyone else
AAP Expanded Recommendations
2011 AAP Expanded Policy Statement does not recommend any specific bed sharing situations as safe
Room sharing without bed sharing is recommended
There is evidence that this arrangement decreases the risk of SIDS by as much as 50%
Say YES to Safe Sleep MessagesSay YES to Safe Sleep Messages♥Babies should sleep in a smoke-free area
♥Babies should have only 3 layers: diaper, sleeper, light blanket – there should be no loose blankets
♥There should be no bumper pads, stuffed animals, or toys, or loose blankets in the crib
♥The crib should be in good condition and safe (no drop-down side cribs): www.cpsc.gov
♥Breastfeed your baby
♥Tell others: Say Yes to Safe Sleep
AAP Expanded Recommendations
♥Avoid alcohol and illicit drug use during pregnancy and after birth*
♥Consider offering a pacifier at nap time and bed time*
♥Do not use home monitors as a strategy for reducing the risk of SIDS*
* New Level A - 2011 AAP Recommendations
The Importance of Keeping Your CoolThe Importance of Keeping Your Cool
Prevent Shaken Baby Syndrome (SBS) & Abusive Head Trauma (AHT)
Crying recognized as key trigger for SBS/AHT
Shaking often occurs when a frustrated caregiver loses control with an inconsolable crying baby
Key is not the crying, but caregiver’s response to crying
Prolonged inconsolable crying bouts occur in completely normal developing infants
The Importance of Keeping Your CoolThe Importance of Keeping Your Cool
As many as 4,000 incidents of Shaken Baby Syndrome (SBS) reported annually
Most frequently, SBS is reported for babies approximately 2 months of age
Fathers responsible for half of SBS incidents; adding boyfriends & other male caregivers, males account for over two-thirds of reported cases
Keep Your Cool MessagesKeep Your Cool Messages It is normal for babies to cry, even for long
periods of time; crying is how babies talk to you
If you feel like you’re going to lose control, have a plan in advance
Step away, right away
Take a deep breath & count to 10
Put baby in crib, and let her cry alone for a few minutes
Keep Your Cool MessagesKeep Your Cool Messages
Call a friend/relative for support
Give your pediatrician a call
Never, ever shake a baby! It can cause brain damage/death; take action if you suspect a baby has been shaken – call a medical professional or 911 IMMEDIATELY
Tell others to keep their cool!
The Period of PURPLE Crying The Period of PURPLE Crying
Evidence-based skill building programwww.dontshake.org
Uses a Triple Dose Strategy Dose 1: Maternity WardsDose 2: Post-Natal ReinforcementDose 3: Public Education & Media Campaign
Tools include DVD and booklet for each parent
The Period of PURPLE CryingThe Period of PURPLE Crying
Peak of Crying
Unexpected
Resists Soothing
Pain-like Face
Long-Lasting
Evening Crying
The Period of PURPLE CryingThe Period of PURPLE Crying
4 Pilot Sites in WV hospitals through AAP-WV
CAMC Women’s and Children’s Cabell-HuntingtonRuby – WVUDavis Memorial
Deliver 1/3 of WV Babies each year! New interest areas: Wheeling, Lewisburg, Point Pleasant, and Parkersburg
CLICK FOR BABIES
• Collaborative national effort between National Center on Shaken Baby Syndrome and 7 states, including WV
• Grassroots campaign invites knitters to make purple colored baby caps which will be delivered to families in November and December with PURPLE materials.
• www.CLICKfor babies.org
How Can You Help? How Can You Help? Join the Campaign Today!Join the Campaign Today!
It is free and easy!
Become a community partner & carry campaign messages to your families by visiting the campaign website: www.safesoundbabies.com
View videos, download & print individual copies of materials, order bulk materials, find additional resources
Q & AQ & A
What additional information do you need?
What experiences have you had?
What ideas do you have about how campaign materials can be used?
Thank You!
For More Information:For More Information:
Jim McKayState CoordinatorPrevent Child Abuse WVhttp://www.safesoundbabies.comEmail: [email protected] Twitter: @TEAM4WVChildrenPhone: 1-866-4KIDSWV