our aims and values - Sanford Institute of Philanthropy · our aims and values To help nonprofits...

our aims and values

To help nonprofits significantly increase their fundraising capabilities

and impact they have in their communities and society, through

proven contemporary curriculum presented by world-class nonprofit

leaders, best in class faculty and renowned philanthropists.

mis·sion state·ment

© 2017 Sanford Institute of Philanthropy | 3

• AZ / Maricopa Community College District• CA / National University System

(Founding SIP)

• CA / National University Costa Mesa• CA / National University Ontario• CA / National University San Bernardino

• CA / John F. Kennedy University• FL / National Leadership Institute• LA / Xavier University of Louisiana

• NE / Bellevue University• NY / Long Island University• SD / Augustana University

• WA / City University of Seattle

Affiliate Partners


sanfordinstituteofphilanthropy.org

#SIPwebinar


Our classes have already empowered nearly

27,000 nonprofit leaders

Buzz from the Classroom…

Dana VargaMarketing Account Director

Sanford Institute of [email protected]

Cary ConradySocial Media Marketing Manager

National University

[email protected]

Where are you joining us from?

What are you hoping to learn today?

Submit via chat


2017What’s Trending

Mobile payments

Peer to peer (P2P)

Influencer campaigns

Return to humanity

http://www.nptechforgood.com/2016/11/22/5-nonprofit-technology-trends-to-watch-in-2017/http://themodernnonprofit.com/whats-trending-nonprofits-2017/https://nonprofits.fb.com/topic/fundraising-tools/


Trending: Mobile Payments

• Mobile payments• ApplePay, Samsung Pay,

Android Pay

• On social media • Facebook donate

• $Snapcash

Pro TipMake sure that the

Facebook Page category is 'Nonprofit Organization’ or

'Charity Organization'

http://www.nptechforgood.com/2016/11/22/5-nonprofit-technology-trends-to-watch-in-2017/http://themodernnonprofit.com/whats-trending-nonprofits-2017/

https://nonprofits.fb.com/topic/fundraising-tools/

© 2017 Sanford Institute of Philanthropy | 10https://donations.fb.com/

Trending: Facebook Donate

• Donate website link• Ads

• Page header

• Donate button• Page posts, page header

and live video

• Donors can contribute in a few taps

© 2017 Sanford Institute of Philanthropy | 11https://donations.fb.com/

Trending: Peer to Peer (P2P) Donate

• Inspire others

• Reach friends who care

• Easily collect donations

• Find new supporters

• Live video


Me too

http://abcnews.go.com/Entertainment/wireStory/alyssa-milano-elevates-harvey-weinstein-conversation-50525732

Trending: P2P


Birthdays

Trending: P2P


ALS Ice Bucket

Challenge

https://www.nbcnews.com/storyline/2014-year-in-review/splash-bucks-ice-bucket-challenge-still-streaming-funds-als-n274111

Trending: P2P

© 2017 Sanford Institute of Philanthropy | 15https://www.classy.org/blog/infographic-the-value-of-peer-to-peer-fundraising/

Trending: P2P


• Mega-Influencer• Celebrities & social media stars

• Macro-Influencer• Journalists, & bloggers

• Micro-influencers• Existing users

Trending: Influencer Campaigns


Social Media Strategy

Choose message

Gather content

Plan

Set goals

Agree on metrics

Determine target persona

Research

Launch and adjust

Lessons learned

Promotion

Target audience: age,

income, geolocation

Target

Choose platform

Channel


0%

10%

20%

30%

40%

50%

60%

70%

FACEBOOK PINTEREST INSTAGRAM LINKEDIN TWITTER

68%

26%28%

25%

21%

Channel: % of U.S. adults who use ...

http://www.pewinternet.org/fact-sheet/social-media/


Channel

• Female

• Gen X

• Popular

http://www.socialmediatoday.com/social-networks/top-social-network-demographics-2017-infographic


Channel

• Male

• Engagement



Channel

• Female

• Young

• Growing



Channel

• Male

• Young

• Oversaturated



Target

• Demographics• Age, income, education, etc.

• Psychographics• Needs, interested, attitudes

• Sociographics • Personal needs

• Personal profile

• Personal attitudes

• Social graphs

• Personal passions

https://www.flickr.com/photos/stefanomaggi/3822006059


Plan: Value Proposition

• Appeal – why support (donate, volunteer, sign)

• Differentiate

• Credible

• Clear

• Appeal – why support (donate, volunteer, sign)• Common purpose

• Spirituality

• Help others

• Recognition

• Impulse

• Tax benefit

• Promote generosity

http://www.techsoupcanada.ca/en/support/how-it-works?gclid=Cj0KCQjw1JbPBRCrARIsAOKj2Pmuc-d0gfz6iash5iNaZzLYYCwC7TS280Sob4ZxQtGGOiR0dyiTu7MaAhsMEALw_wcB


Poll: Why do people support your organization?

Use chat to respond


Plan: Content

Aggregate

Curate

Create

https://www.socialmediaexaminer.com/discover-great-content/


Plan: Content

• Powerful. Visuals 17% more persuasive

• Attractive. 8 seconds

• Shareable. 80% clicks, share 3x more

• Memorable. 10% heard 65% seen

https://easel.ly/blog/social-media-infographics-to-spread-your-nonprofits-message/


Research: Why Social Media

• Two way conversation• Leverage existing network

• Grow your network

• Enlist key influencers

• Be genuine

https://doi.org/10.1016/j.pubrev.2010.12.006

https://doi.org/10.1016/j.pubrev.2010.12.006


Research: Goal Setting

• Goals• Promote an event

• Advocacy

• Get people to sign a petition

• Fundraising

• Volunteers

• Build community

• Share information

• Get feedback

https://nonprofitquarterly.org/2016/04/25/social-media-effectiveness-for-public-engagement-an-example-of-small-nonprofits/


Poll: What are your goals?Use chat to respond


Launch

• Follow and like similar organizations

• Create editorial calendar – www.Hootsuite.com = free tool!

• Measure. Evaluate. Replicate.

https://www.slideshare.net/juliagulia77/say-media-presentation-nonprofits-and-social-media-julia-Campbell


Facebook - Data

https://placester.com/2011/03/your-companys-biggest-social-media-mistake-and-how-to-fix-it/


Facebook - Data


[WEBINAR] Perfecting the PitchWed, Nov 15, 11AM PST (2PM EST)Register at: NU.edu/Sanford


sanfordinstituteofphilanthropy.org

Making #Philanthropy Happen

@sanfordinstituteofphilanthropy

Questions

@sanfordinstitut

sanford-institute-of-philanthropy

our aims and values - Sanford Institute of Philanthropy · our aims and values To help nonprofits...

Documents

Transcript of our aims and values - Sanford Institute of Philanthropy · our aims and values To help nonprofits...