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![Page 1: Our agenda Collect midterms Chapters 8-10 Team meetings Break Fahrenheit speakers About Tuesday’s class.](https://reader030.fdocuments.us/reader030/viewer/2022020308/56649ea45503460f94ba8f75/html5/thumbnails/1.jpg)
Our agendaOur agenda Collect midterms Chapters 8-10 Team meetings Break Fahrenheit speakers About Tuesday’s class
![Page 2: Our agenda Collect midterms Chapters 8-10 Team meetings Break Fahrenheit speakers About Tuesday’s class.](https://reader030.fdocuments.us/reader030/viewer/2022020308/56649ea45503460f94ba8f75/html5/thumbnails/2.jpg)
![Page 3: Our agenda Collect midterms Chapters 8-10 Team meetings Break Fahrenheit speakers About Tuesday’s class.](https://reader030.fdocuments.us/reader030/viewer/2022020308/56649ea45503460f94ba8f75/html5/thumbnails/3.jpg)
![Page 4: Our agenda Collect midterms Chapters 8-10 Team meetings Break Fahrenheit speakers About Tuesday’s class.](https://reader030.fdocuments.us/reader030/viewer/2022020308/56649ea45503460f94ba8f75/html5/thumbnails/4.jpg)
Chapter 8: Crowds Chapter 8: Crowds
Crowdsourcing Many people participating in
joint project in small ways Museum’s ‘Crowd-Curated
Exhibition’ Birdwatching
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4 categories4 categories
Collective intelligence
Crowd creationCrowd votingCrowd funding
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Process: 3 questionsProcess: 3 questions
What should crowd do?Not too big or small
Connect with right crowdWhat to do
with crowd’s input
Listen & talk to people in planning project
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CautionsCautions
Crowds unpredictable‘Angry mobs’‘90% useless’
How could your nonprofit clients use crowdsourcing?
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Ch 9: Learning LoopsCh 9: Learning Loops
Monitor & analyze results Track & reflect Modify tactics
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Humane Society
1: 10: 100 rule:createshareview
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Tradition vs. social mediaTradition vs. social media
Market researchPress agent
places story with media
Newspaper adNewsletters,
press releases
Listen onlineCultivate bloggers,
reportersFacebook, TwitterSupporters share
with friends via social media
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Measuring engagement
Number subscribers Monthly trends Engagement metrics Bookmarking Comments Influence
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Bottom-line focus
ROI: Return on Investment Social change
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Ch 10: FundingCh 10: Funding
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Keys to effectiveness
Be transparentBe simpleListen, engage,
build relationships Tell stories Connect, don’t solicit
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Keys to success
Multichannel strategyPartners, not ATMsStorytellingThank donorsFriends first, then funds ‘Fun’ in fundraising
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