Kirsty AldersonProduct, Range & Distribution

OUGD203

Concept.

Create a limited edition series of covers for Little White Lies film magazine that are based on the top 12 films of 2011. In doing so, redesign the current logo so that it has a ‘one off’ look about it. This will open the magazine up

to a larger target audience with more focus on mainstream cinema rather than just art house. Create other printed, illustrative media to compliment each edition of the magazine that will add to the limited edition nature.

Inspired by the D&AD Little White Lies brief, use illustration throughout all designs to fit with the exsisting style of the magazine.

Kirsty AldersonProduct, Range & Distribution

OUGD203

Content.

The main character from each of the top films will be used to illustrate the printed media that will be created.[Films in order of popularity in the UK taken from official film website]

Harry Potter & the Deathly Hallows pt. 2The King’s Speech

The Inbetweeners moviePirates of the Caribbean: On Stranger Tides (3D)

The Hangover pt. 2The Twilight Saga: Breaking Dawn pt. 1

Transformers: Dark of the MoonSherlock Holmes: A Game of Shadows

BridesmaidsArthur Christmas

Johnny English RebornTangled

Kirsty AldersonProduct, Range & Distribution

OUGD203

Context.

Shops Little White Lies magazine is sold in.

Little White Lies website.

Little White Lies online shop.

Create illustrated elements that will be found online via the Little White Lies website and shop.Create promotional elements that will make the location of the magazine within stores more obvious

and will attract attention. Photograph the limited edition magazine in a shop stand.

Kirsty AldersonProduct, Range & Distribution

OUGD203

Deliverables.

Elements in context12 magazine covers

12 t-shirts 12 prints

12 postcardsPackaging for t-shirts

Each different magazine cover will have a t-shirt, print and postcard depicting the same image to form a range. Some elements will be proposal only.