Choice of Contract Type and Other Policy Initiatives for ...
Other RBFF State Initiatives
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Transcript of Other RBFF State Initiatives
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Other RBFF State Initiatives
Stephanie HusseyNovember 6, 2009
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What We’ll Cover
• Oregon Boat Registration Pilot Program
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Oregon Lapsed Boat Registration Pilot Program
Joint Partnership
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Target Audience
• 17,159 owners of boats with expired registrations
• 40% of these lapsed boat registrants held fishing licenses
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Angler Remittance Form
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Non-Angler, Standard Form
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Non-Angler, 4-Color Form
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Oregon Pilot Program Results
Anglersw/ Graphic
Non-Anglers Plain
Non-Anglers w/ Graphic
ALL BOATS
Final Reconciled List 6,104 4,645 4,621 15,370Newly Registered Boats 633 405 398 1,436
Response Rate 10.4% 8.7% 8.6% 9.3%
Registration Rates
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Oregon Pilot Program ResultsLift Analysis
Target Group/Mailing Lift (% pts) Lift (Boats)
Anglers – 4-Color 4.9 316
Non-Anglers – 4-Color 4.4 228
Non-Anglers – Plain 4.2 221
All Boats – Treatment 4.5 765
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Oregon Pilot Program ResultsLift Analysis Overall
Target Group/Mailing
Lift (% points) Lift (Boats)
All Boats – Treatment Overall
4.5 765
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Oregon Pilot Program Results
Revenue
Registration Revenue $ 36,907Program Costs $ 15,615Net Program Revenue $ 21,292
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Oregon Pilot Program Results
Estimated Additional Revenue
SFR & Boating Trust Fund $ 2,128State Gasoline Tax $ 23,278
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Oregon Pilot Program Results
Revenue
Registration Revenue $ 36,907Program Costs $ 15,615Net Program Revenue $ 21,292
Estimated Additional Revenue
SFR & Boating Trust Fund $ 2,128State Gasoline Tax $ 23,278
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Recommendations
• Continue the lapsed boat registration program
• Incorporate findings into regular, annual reminders
• Incorporate findings into online registration systems
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Customer Service
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Next Steps
• OSMB expanding upon program efforts next year
• RBFF piloting programs in 4 more states next year
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Questions?