Other Propaganda Techniques

• a preference or an inclination that shows

favoritism

• an unfair act or policy

stemming from

prejudice

• applying group traits to a person

• assigning a person’s

individual traits to a group

• spreading of information to help or hurt a cause

• tell only the side that the creator of it wants you to know

• appeals to emotion rather than intellect

• What is the age of the target audience?

• What is the social status of the target audience?

• What is the educational level of the target audience?

• suggests that you can be like the expensively dressed perfectly shaped people who use this product

• suggests that the use of the product makes the customer part of an elite group with a luxurious and glamorous life style

suggests that some almost miraculous discovery

makes the product exceptionally

effective

a pharmaceutical manufacturer describes a

special coating that makes their pain reliever less

irritating to the stomach than a competitor's

customers are attracted to products that divert the

audience by giving viewers a reason to

laugh or to be entertained by clever use

of visuals or language

Conklin Car’s commercials

an authority figure, an educated

person, speaks or writes on the issue

at hand

Example: expert testimony

the facts or issues like a deck of cards; taking the one or few items you want to use, hiding or ignoring the others

• a soap ad stresses purity, foam, or scent • a cigarette ad emphasizes ease on throats, pleasure, or taste • a politician dwells on two mistakes his opponent has made and skips the good things

Tip: simplified or limited to one item, this

method may result in slogans and trade names

the viewer is led to believe

one product is better than

another, although no real

proof is offered

• negative words are used to create an unfavorable opinion of the competition in the viewer's mind

• calling a person or group a bad name • Some examples: Communist, Reactionary,

Red, moron, egghead

• these name-calling words are usually used emotionally, inaccurately, without proof, and have often ruined reputations

• speaker criticizes a person or product w/ little or no reason or evidence

• slam the competition

• example: • At Burger King, we’re proud to serve individuals, not billions.

In a campaign speech to a

logging company, the

Congressman referred to his

environmentally conscious

opponent as a tree hugger.

• good feelings, looks, or ideas transferred to the person for whom the product is intended

• use of symbols, quotes or images of famous people to convey a message not necessarily associated w/ them

• indirect use of something respected a patriotic or religious image used to promote ideas

a textile manufacturer wanting people to

wear their product to stay cool during the

summer shows people wearing fashions

made from their cloth at a sunny seaside

setting where there is a cool breeze

• picture of a pretty, glamorous girl to

advertise a certain motor oil

• a doctor holding up a particular brand

of toothpaste

• the suggestion that purchasing this product shows your love of your country

Example: a company brags about its product being made in Canada & employing Canadian workers

Sources http://www.thematzats.com/propaganda/prop/sld001.htm

http://www.stark.k12.oh.us/Docs/units/1966/buyerpl

http://turnerlearning.com/cnn/coldwar/cw_prop2.html

http://www.entrenet.com/~groedmed/namedu/adtech.htm

Tressler and Lewis, Mastering Effective English (Third

Edition), pp.470-472

http://catalog.socialstudies.com/c/@poqnB_pt1NhRY/Pages/a

rticle.html?article@propaganda

http://www.globaled.org/curriculum/cm4c.html

ESSDACK handout. 11 Nov. 2005.